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\n\tStar-owned brands continue to sprout up everywhere one shops, from Tom Holland\u2019s nonalcoholic beer, Bero (available at Target and Sprouts), to Shakira\u2019s new hair care line Isima, which the singer rolled out at Ulta stores in July. And while selling exclusively online can be a recipe for massive success, a strong brick-and-mortar presence remains the dream for many brand founders. In 2024, online shopping accounted for just 16\u202fpercent of retail revenue in the U.S. (according to Capital One Shopping Research), with the bulk of purchases in America continuing to happen in stores.<\/p>\n
\n\tThis year, for its annual list of the biggest celebrity entrepreneurs of 2025, THR <\/em>is spotlighting 15 top stars whose consumer products are readily available and prominently displayed at major retailers across America. Hollywood\u2019s entrepreneurial class already includes such Hall of Famers as Dr. Dre, Ryan Reynolds, Gwyneth Paltrow, George Clooney, the Kardashians, Jessica Alba and Rihanna. The following 15 brand builders are well on their way to striking it just as big.<\/p>\n\n
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\n\n\nJennifer Aniston<\/h2>\n\n\t\t\t\n\t\t\t\t\tImage Credit: Courtesy of Subject\t\t\t\t<\/figcaption><\/figure>\n\t<\/p>\n
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\n\t\u201cThis year has been a year full of firsts for us,\u201d Aniston tells THR<\/em> of her 4-year-old hair care line LolaVie, which expanded to Australia earlier this year, launched a half-dozen new products and debuted its first national TV commercial.\u00a0<\/p>\n<\/div>\n<\/article>\n<\/li>\n\n\nDrew Barrymore<\/h2>\n\n\t\t\t\n\t\t\t\t\tImage Credit: Courtesy of Subject\t\t\t\t<\/figcaption><\/figure>\n\t<\/p>\n
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\n\tWalk through Walmart, and you\u2019ll see Barrymore\u2019s face everywhere. Started as a kitchenware line, her Beautiful brand has become a full-on lifestyle play, expanding to include a pet collection, bedding and home d\u00e9cor. \u201cSeeing how our customers respond to a line I was so passionate about was a rewarding moment,\u201d says Barrymore of the pet line, \u201cespecially seeing them sharing photos of their pets enjoying the products.\u201d<\/p>\n<\/div>\n<\/article>\n<\/li>\n
\n\nBeyonc\u00e9<\/h2>\n \t<\/p>\n
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\n\tAfter ending her Ivy Park apparel partnership with Adidas in 2023, Beyonc\u00e9 doubled down on launching new brands last year, debuting SirDavis whiskey (with Mo\u00ebt Hennessy) and C\u00e9cred hair care, available at 1,400 Ulta stores as of April.<\/p>\n<\/div>\n<\/article>\n<\/li>\n
\n\nCameron Diaz<\/h2>\n \t<\/p>\n
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\n\tOrganic, lower-alcohol Avaline wine \u2014 launched by Diaz and Katherine Power in 2020 \u2014 has become a go-to bottle for conscious consumers. \u201cWe\u2019ve grown more than 40\u202fpercent this year, and we\u2019re going to sell over 325,000 cases in 2025,\u201d says Diaz, who boasts that Avaline is now among the top 100 wine brands in the U.S. by annual sales, according to internal metrics.\u00a0<\/p>\n<\/div>\n<\/article>\n<\/li>\n
\n\nTracee Ellis Ross<\/h2>\n \t<\/p>\n
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\n\tSix years after founding Pattern Beauty (available at Ulta, Target, Sephora and more stores), Ellis Ross has expanded from hair care to body products and also debuted her first brand commercial. The spot reunited \u201cthe cast of Girlfriends<\/em> to help tell our brand story,\u201d says Ellis Ross, \u201cwhich is: Pattern has something for everyone regardless of your hair texture or hair style.\u201d<\/p>\n<\/div>\n<\/article>\n<\/li>\n\n\nJennifer Garner<\/h2>\n \t<\/p>\n
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\n\tSince Garner joined the healthy food brand Once Upon a Farm as a co-founder in 2017, the company\u2019s reach has expanded, with its products now available in more than 22,000 retail locations. As it continues to launch new products, including refrigerated kids protein bars, Once Upon a Farm is exploring an IPO that could value the company at $1 billion, according to a report by Reuters in June.<\/p>\n<\/div>\n<\/article>\n<\/li>\n
\n\nSelena Gomez<\/h2>\n \t<\/p>\n
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\n\tThe hits keep coming for Gomez\u2019s Rare Beauty, which reached $400\u202fmillion in annual sales in 2024. The line launched its first fragrance, Rare Eau de Parfum, in August and its new collab with seasoning brand Taj\u00edn sold out within 24 hours at Sephora. And in the first eight months of 2025, according to data company Launchmetrics, Rare Beauty garnered $481\u202fmillion in earned engagement in the media and on social platforms, the highest ranking of any celebrity beauty brand after Rihanna\u2019s Fenty Beauty (which drew $515\u202fmillion).\u00a0<\/p>\n<\/div>\n<\/article>\n<\/li>\n
\n\nDwayne Johnson<\/h2>\n \t<\/p>\n
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\n\tAs he guns for an Oscar, the Smashing Machine <\/em>actor also is chasing retail dominance in three sectors: spirits (with Teremana tequila), energy drinks (Zoa) and men\u2019s self-care (Papatui). Back in 2023, Teremana sold 1\u202fmillion 9-liter cases in 12 months (the fastest that a new premium spirits brand had hit this sales benchmark). Since then, it\u2019s expanded to markets throughout the world. Papatui, launched in 2024 at Target, has now expanded to Walmart.\u00a0<\/p>\n<\/div>\n<\/article>\n<\/li>\n\n\nLady Gaga<\/h2>\n \t<\/p>\n
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\n\tRelaunched in 2022 (after a partnership with Amazon didn\u2019t pan out), Lady Gaga\u2019s Haus Labs beauty brand is now sold exclusively at Sephora, which recently expanded distribution of the line to its stores in seven countries, including Australia, Malaysia and Thailand. To promote its new mascara, the performer took to TikTok in April singing a ditty called \u201cThe Lash Song.\u201d The post amassed 1.3\u202fmillion likes.<\/p>\n<\/div>\n<\/article>\n<\/li>\n
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