{"id":2042354,"date":"2025-09-23T00:14:49","date_gmt":"2025-09-23T00:14:49","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2042354"},"modified":"2025-09-23T00:14:49","modified_gmt":"2025-09-23T00:14:49","slug":"how-leo-packed-surprises-in-flipkart-big-billion-days-ad","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/how-leo-packed-surprises-in-flipkart-big-billion-days-ad\/","title":{"rendered":"How Leo packed &#8216;surprises&#8217; in Flipkart Big Billion Days ad"},"content":{"rendered":"<p><\/p>\n<div id=\"post-container\">\n<p>Kuch Bhi Ho Sakta Hai (Anything is possible). That\u2019s the name of Flipkart\u2019s ad campaign for this year\u2019s Big Billion Days sale \u2013 and it lives up to its promise. The campaign begins with a woman buying a few things on the e-commerce app, and what follows is literally \u201cKuch Bhi\u201d.<\/p>\n<p>Imagine arriving at a venue in an auto-rickshaw and being granted VIP entry. Done. What about checking into a lift where Alia Bhatt is waiting? That too is done. And then enters Amitabh Bachchan \u2013 and they all share the same pineapple phone cover. Kuch Bhi!<\/p>\n<p>Conceptualised by Leo India (formerly Leo Burnett), the three-minute film brings together Bollywood stars, regional actors, comedians, and influencers to create a surprise-filled world around Flipkart shopping.<\/p>\n<p>For Flipkart, this isn\u2019t just another sale. \u201cBig Billion Days is like IPL for Flipkart,\u201d says Sachin Kamble, chief creative officer at Leo India.<\/p>\n<p>\u201cEvery year we try to outdo ourselves. This time, we wanted something massive, something magical. The brief was simple: Big Billion Days isn\u2019t just about shopping; it\u2019s about the magic shopping creates in people\u2019s lives,\u201d he adds.<\/p>\n<p><strong>Juggling a galaxy of stars<\/strong><\/p>\n<p>The cast list reads like a mini red carpet: Amitabh Bachchan, Alia Bhatt, Mahesh Bhatt, Sreeleela, Farah Khan, celebrity chef Dilip, boAt\u2019s Aman Gupta, social media star Jannat Zubair, Sakshi Shivdasani, Dolly Chaiwala, <span>music producer <\/span>Yashraj Mukhate, comedian Anubhav Singh Bassi, entrepreneur and content creator Ankur Warikoo and Arista Mehta \u2013 the main star of the ad.<\/p>\n<div class=\"jeg_video_container jeg_video_content\"><iframe loading=\"lazy\" title=\"Flipkart Big Billion Days - Kuch Bhi Ho Sakta Hai!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/cqgvtN5yMx8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>However, Kamble reveals that wrangling such a large number of stars was not as glamorous as it may seem.<\/p>\n<p>\u201cPeople think adding celebrities makes the job easy. But add a lot of them, and it becomes very hard. Every star has to have a meaningful part, and you can\u2019t write jokes around them unless you know their personality. We spent nearly three months just writing, revising, and aligning with Flipkart and the celebrities\u2019 schedules before we could shoot,\u201d he laughs.<\/p>\n<p>The shoot itself spanned three days. It was split smartly: Amitabh and Alia were filmed separately, while the others came together in choreographed bursts. \u201cOn the day of the shoot, everything went smoothly because it was planned so well. Every celebrity knew exactly what their job was,\u201d says Kamble.<\/p>\n<p><strong>The shopper at the centre<\/strong><\/p>\n<p>The ad isn\u2019t just about star power. The real hero is a young woman who shops on Flipkart and suddenly finds herself in a world filled with celebrities. \u201cIt\u2019s her story,\u201d Kamble emphasises.<\/p>\n<p><img decoding=\"async\" alt=\"Sachin Kamble_CCO_Leo_South Asia\" loading=\"lazy\" src=\"https:\/\/img-cdn.publive.online\/filters:format(webp)\/filters:format(webp)\/afaqs\/media\/media_files\/2025\/09\/22\/sachin-kamble_cco_leo_south-asia-2025-09-22-22-36-35.jpeg\" style=\"width: 323px;\"\/><span style=\"color: #000000;\"><span style=\"font-size: 10pt;\">Sachin Kamble, chief creative officer at Leo India<\/span><\/span><\/p>\n<p>\u201cThe celebrities are there to live her journey. She\u2019s the one becoming a superstar overnight.\u201d<\/p>\n<p>And the details matter: the dress she wears and the phone case she buys (the quirky pineapple cover) are available on Flipkart. \u201cWe wanted viewers to watch the film and think, \u2018Hey, I can buy that too,\u2019\u201d says Kamble.<\/p>\n<p>On the financial front, Kamble did not disclose the specifics of the celebrity deals but indicated that the production costs alone, excluding star fees, ranged from Rs 5 to 7 crore. With the added promotion through the celebrities&#8217; own social media platforms, Flipkart expects that the film will reach a wide audience without relying solely on paid advertising.<\/p>\n<p><strong>Casting across regions<\/strong><\/p>\n<p>In addition to Bollywood faces, Flipkart pulled in stars like South actress Sreeleela to give the campaign a pan-India feel. \u201cWe wanted surprises every 10 seconds,\u201d Kamble explains. \u201cSo whether it\u2019s a big Bollywood name, a stand-up comic, or a regional star, the idea was to keep viewers guessing \u2013 and smiling.\u201d<\/p>\n<p>Farah Khan and her famous celebrity chef Dilip also appeared in the film with their comic punches. A conscious effort was made to rope in talent from different spaces and geographies.<\/p>\n<p>Gamble also reveals that the original version was way too long, and some jokes were cut out of it to make it shorter and snappier. \u201cWe had a long five-minute version initially and kept trimming it down to 3.5 minutes. Every joke, every celebrity, every beat had to earn its place,\u201d he says.<\/p>\n<p><strong>Standing apart from Dream11<\/strong><\/p>\n<p>Of course, comparisons with <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.afaqs.com\/news\/advertising\/dream11s-clash-of-titans-stars-aamir-ranbir-face-off-in-ipl-2025-campaign-8845769\" target=\"_blank\">Dream11\u2019s celebrity-laden ad<\/a> featuring Ranbir Kapoor, Aamir Khan, Rohit Sharma and more were inevitable. In those ads, stars jostle in rapid-fire sketches, poking fun at each other. Kamble acknowledges the overlap but draws a sharp line.\u00a0<\/p>\n<p>\u201cYes, both have many celebrities and run for a few minutes. But in our film, the protagonist\u2019s story is at the centre. Every celebrity is there to make her life better. We also differentiated with music, using a rap background and keeping the surprises coming every few seconds. That\u2019s what makes it unique,\u201d he explains.<\/p>\n<p><strong>Beyond one big film<\/strong><\/p>\n<p>The three-minute film is just the centrepiece. Leo and Flipkart also created shorter follow-up ads for categories such as fashion, mobiles, beauty, and appliances, starring Amitabh, Alia, Mahesh, and others.<\/p>\n<p>This layered rollout, Kamble says, was deliberate: \u201cThe first film launched with minimal messaging \u2013 no sale dates \u2013 because we wanted it to feel like viral content. The follow-ups and cutdowns then carried the details and kept the buzz alive.\u201d<\/p>\n<div class=\"jeg_video_container jeg_video_content\"><iframe loading=\"lazy\" title=\"Flipkart Big Billion Days - Starts 23rd September\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/4-hF-vAwi9w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>The initial films didn\u2019t reveal the sale dates, deliberately building intrigue; subsequent cuts and print assets revealed that the Big Billion Days sale starts on September 23.<\/p>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.afaqs.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kuch Bhi Ho Sakta Hai (Anything is possible). That\u2019s the name of Flipkart\u2019s ad campaign for this year\u2019s Big Billion Days sale \u2013 and it lives up to its promise. The campaign begins with a woman buying a few things on the e-commerce app, and what follows is literally \u201cKuch Bhi\u201d. Imagine arriving at a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2042355,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25173],"tags":[25024,307631,378141,378140,378139],"class_list":["post-2042354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artists","tag-alia-bhatt","tag-amitabh-bachchan","tag-flipkart","tag-leo-burnett","tag-sachin-kamble"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/09\/How-Leo-packed-surprises-in-Flipkart-Big-Billion-Days-ad.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2042354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2042354"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2042354\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2042355"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2042354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2042354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2042354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}