Live Nation Urban<\/a> will also be working closely with The Cxmmunity Foundation, which is the media company\u2019s philanthropic arm \u201cdedicated to increasing access and long term opportunities for emerging talent to enter the gaming, esports and digital entertainment industries.\u201d<\/p>\n\n\tThe investment comes through the Live Nation partner company\u2019s Black Lily Capital Investment Fund, created to support Black entrepreneurs in the entertainment space.<\/p>\n
\n\t\u201cOur partnership with Cxmmunity represents a commitment to the future of next-generation media,\u201d
Live Nation Urban president Shawn Gee said. \u201cThe leadership team has created a scalable business model at the crossroads of gaming, technology, and culture, led by visionary founders who are pushing the industry forward. Through Live Nation Urban\u2019s Black Lily Capital Investment Fund, our mission is to strategically support companies like Cxmmunity with the resources they need to grow, and we\u2019re excited about the opportunities we will build together.\u201d <\/p>\n
\n\t\u201cA new era of culture-building begins here,\u201d Cxmmunity Media co-founder Chris Peay said. \u201cWe\u2019ve landed some major partnerships in the past, but this one feels right. We set out to shift the media landscape\u2014and we did. Now, with Live Nation Urban, we\u2019re not just pushing our culture forward, we\u2019re changing what Black entertainment looks like today. It\u2019s not just about being the biggest. It\u2019s about being the most impactful, and that\u2019s exactly what we intend to be.\u201d <\/p>\n
\n\t\u201cPartnering with Live Nation Urban marks a defining moment for our company,\u201d Cxmmunity Media founder and CEO Ryan Johnson said. \u201cTogether, we\u2019re unlocking new possibilities to scale our live events, deepen access to world-class talent, and leverage first-party data to shape more meaningful cultural experiences. Most importantly, this partnership is about empowering creators, giving them greater platforms, resources, and opportunities to thrive. This isn\u2019t just about growth, it\u2019s about impact.\u201d<\/p>\n
\n\tJohnson added: \u201cThis partnership is about more than capital. It\u2019s about unlocking niche cultural storytelling through media and advertising, live experiences, data, and creator-led IP. Gen Z no longer looks to traditional celebrities as their cultural compass\u2014instead, creators are leading the way. In response to this shift, we\u2019re forging a groundbreaking partnership to build the largest media and entertainment company for creators.\u201d<\/p>\n<\/div>\n
\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source variety.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Black entertainment and events company Cxmmunity Media has landed a six-figure strategic investment from Live Nation Urban. As a result of the investment, the primarily music and gaming-focused Cxmmunity will be expanding its content production pipeline, as well as its large-scale live activations, including two of its upcoming Atlanta-set events: the music and gaming-focused The […]<\/p>\n","protected":false},"author":2,"featured_media":2044134,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[378672,27786,378673],"class_list":["post-2044133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-cxmmunity-media","tag-live-nation","tag-live-nation-urban"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/09\/Live-Nation-Urban-Makes-Six-Figure-Investment-in-Cxmmunity-Media.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2044133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2044133"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2044133\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2044134"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2044133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2044133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2044133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}