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An upscale electronic music festival is coming to West Palm Beach\u2019s downtown waterfront in February, led by a prominent DJ working with the city\u2019s biggest developer to capitalize on what they called the city\u2019s \u201ccultural renaissance<\/a>.\u201d<\/p>\n The city will be the latest location for the Palm Tree Music Festival<\/a>, a rotating event that has featured in such wealthy locales as Aspen, Colorado; Saint-Tropez, France; and The Hamptons in New York.<\/p>\n The festival is operated by a company founded by celebrity DJ Kygo and his manager, Myles Shear. Kygo will headline the Feb. 14 event along with superstar DJ Calvin Harris.<\/p>\n It is being organized in partnership with Related Ross, the development company of billionaire Stephen Ross, who owns CityPlace and is at work constructing new office towers and luxury condominiums in the city center.<\/p>\n Organizers say the festival was a logical step for their company, Palm Tree Crew Holdings, which is headquartered in Miami Beach and recently acquired an ownership stake in trendy West Palm Beach cocktail bar Mary Lou\u2019s<\/a>.<\/p>\n \u201cWest Palm Beach has been a market we\u2019ve been very focused on, \u201c company CEO Michael Diaz said in an interview. \u201cWe believe there\u2019s a tremendous amount of growth in the market, especially within the entertainment, music and culture industries.\u201d<\/p>\n Ross said in a statement that the festival would be a boost to his investments in a city he says he\u2019s working to transform into a \u201cmodel city<\/a>\u201d for the rest of the country. Last week, Related Ross announced<\/a> the plans of tech company ServiceNow to open an 850-person regional office in CityPlace.<\/p>\n \u201cThis festival adds a vital entertainment element to the city\u2019s cultural and nightlife scene, complementing our investments in dining, art, and community-first experiences,\u201d he said.<\/p>\n In addition to the headliners, performing at the festival will be the New York-based electronic music duo Sofi Tukker and the German DJ Bunt. All told, the festival expects to feature eight or nine musical acts.<\/p>\n The Palm Tree Music Festival may prove to be one of several music events stepping into the void created when SunFest, the longtime waterfront festival that occurred each April for 40 years, ended this year<\/a>.<\/p>\n But festival organizers made clear they are producing a more upscale, exclusive event.<\/p>\n The appeal of the Palm Tree Music Festival is \u201ca more intimate, high-end experience for the fans,” Diaz said. The company’s festivals typically sell between 5,000 and 10,000 tickets.<\/p>\n \u201cWe focus on markets where we can meet our customer, our customer being a young, affluent traveling customer who\u2019s looking for great music, great hospitality and unique experiences,” Diaz said.<\/p>\n The Palm Tree Music Festival’s stage will be situated on Flagler Drive at the foot of Clematis Street, meaning Flagler will be closed to traffic, organizers said. A VIP event will take place at the Lake Pavilion on the city’s Great Lawn. The festival is expected to run from 4-11 p.m. on Feb. 14.<\/p>\n
\nWest Palm Beach will be the latest stop for the Palm Tree Music Festival, a rotating event that has featured in wealthy locales.<\/h2>\n<\/p>\n