Celebrity Traitors<\/a> is finally emerging from the shadows ahead of its launch on BBC One in October, and it already looks thrilling.<\/p>\n All the stars taking part \u2014 including Jonathan Ross and Charlotte Church<\/a> \u2014 have been sworn to secrecy about what happened inside Ardross Castle walls. Now, for the first time, there is a first look at the BBC reality series where major plot twists come to light and celebrities are seen exploring their darker sides.<\/p>\n It’s the first time the celebrity spin-off has come to the UK, but the rules are the same as the civilian series, where the traitors must remain hidden while murdering the faithful. The faithful must try to banish the hidden traitors before it is too late.<\/p>\n Weeks away from the show starting on BBC One, this is everything I have spotted in the Celebrity Traitors trailer that you may have missed.<\/p>\n Celia Imrie says she wants to win Celebrity Traitors. (BBC screengrab)<\/p>\n Unlike the civilian series, the celebrities are competing to win \u00a3100,000 for charity. Some of the stars made it clear they are in the Scottish castle to win the money.<\/p>\n Actor Celia Imrie let her intentions be known. Seconds into the trailer, she said: “I’m here to win.”<\/p>\n Celebrity Traitors stars Joe Wilkinson and Nick Mohammed were seen sharing a hug. (BBC screengrab)<\/p>\n Alliances are formed in the castle under the pressure of the game.<\/p>\n Friendships are important in the game because they can mean the difference between being banished and being murdered. Remember how Mollie Pearce was kept in The Traitors in series two<\/a> right until the end because she was friends with traitor Harry Clark, who went on to win the game.<\/p>\n The Celebrity Traitors trailer gave us a first glimpse at a possible alliance. Joe Wilkinson and Nick Mohammed were seen sharing a hug after one of the challenges.<\/p>\n The Traitors’ coffins are coming back for the celebrity spin-off. (BBC screengrab)<\/p>\n Coffins have been used in the civilian series to entrap players during challenges. One spine-chilling moment in the Celebrity Traitors trailer revealed the coffins would be making a comeback. The lid of a coffin was closed shut in tense scenes.<\/p>\nCelia Imrie is determined to win Celebrity Traitors<\/h2>\n
<\/span><\/div>\n
The allegiances and friendships formed<\/strong><\/h2>\n
<\/span><\/div>\n
The coffins are back<\/strong><\/h2>\n
<\/span><\/div>\n