{"id":2045904,"date":"2025-09-24T09:09:59","date_gmt":"2025-09-24T09:09:59","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2045904"},"modified":"2025-09-24T09:09:59","modified_gmt":"2025-09-24T09:09:59","slug":"lego-to-buy-entertainment-centres-from-merlin-for-270-million","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/lego-to-buy-entertainment-centres-from-merlin-for-270-million\/","title":{"rendered":"Lego to buy entertainment centres from Merlin for $270 million"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"yf-1090901\"><!-- HTML_TAG_START -->COPENHAGEN (Reuters) -Danish toymaker Lego said on Wednesday it will buy 29 discovery centres from theme park operator Merlin Entertainments in a 200 million pounds ($269.5 million) deal, in line with a strategy to strengthen control over consumer interactions with its brand.<!-- HTML_TAG_END --><\/p>\n<p class=\"yf-1090901\"><!-- HTML_TAG_START -->Unlike theme parks, the discovery centres are entertainment venues offering activities such as Lego building zones and creative workshops.<!-- HTML_TAG_END --><\/p>\n<p class=\"yf-1090901\"><!-- HTML_TAG_START -->Merlin will continue to operate 11 Legoland theme parks globally under licence from Lego, the companies said in a joint statement.<!-- HTML_TAG_END --><\/p>\n<p class=\"yf-1090901\"><!-- HTML_TAG_START -->($1 = 0.7422 pounds)<!-- HTML_TAG_END --><\/p>\n<p class=\"yf-1090901\"><!-- HTML_TAG_START -->(Reporting by Soren Jeppesen and Stine Jacobsen, editing by Terje Solsvik)<!-- HTML_TAG_END --><\/p>\n<\/p><\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source ca.finance.yahoo.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>COPENHAGEN (Reuters) -Danish toymaker Lego said on Wednesday it will buy 29 discovery centres from theme park operator Merlin Entertainments in a 200 million pounds ($269.5 million) deal, in line with a strategy to strengthen control over consumer interactions with its brand. Unlike theme parks, the discovery centres are entertainment venues offering activities such as [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2045906,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[379214,379212,366752,379213,304972,370626,346469],"class_list":["post-2045904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-creative-workshops","tag-discovery-centres","tag-lego","tag-lego-building","tag-merlin-entertainments","tag-theme-park","tag-theme-parks"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/09\/Lego-to-buy-entertainment-centres-from-Merlin-for-270-million.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2045904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2045904"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2045904\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2045906"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2045904"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2045904"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2045904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}