{"id":2046009,"date":"2025-09-24T10:06:59","date_gmt":"2025-09-24T10:06:59","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2046009"},"modified":"2025-09-24T10:06:59","modified_gmt":"2025-09-24T10:06:59","slug":"meet-loik-gomez-guccis-new-music-director-and-husband-of-demna-the-brands-creative-director","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/meet-loik-gomez-guccis-new-music-director-and-husband-of-demna-the-brands-creative-director\/","title":{"rendered":"Meet Lo\u00efk Gomez, Gucci\u2019s new music director and husband of Demna \u2013 the brand\u2019s creative director"},"content":{"rendered":"

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\"One<\/div>\n

One of the looks from Demna\u2019s first collection for Gucci that was revealed on Instagram. Photo: @demnagram\/Instagram<\/p><\/div>\n<\/div>\n

The collection, named La Famiglia, features looks with heavy references to the legacy brand\u2019s archives \u2013 but the fashion world might have already seen this coming. In August, Demna\u2019s husband Lo\u00efk Gomez shared \u2013 and immediately deleted \u2013 an Instagram post where he was seen modelling a Gucci look reminiscent of Tom Ford\u2019s time at the brand. Many netizens interpreted the photo as a hint of what might come next at Gucci.<\/p>\n

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\"Lo\u00efk<\/div>\n

Lo\u00efk Gomez, husband to new Gucci creative director Demna, has been revealed as Gucci\u2019s new music director. Photo: @worldofbfrnd\/Instagram<\/p><\/div>\n<\/div>\n

Gomez, who is around 31 and also known as Bfrnd, has worked with Demna as Balenciaga\u2019s muse and music director since 2017. It seems the couple will continue to work in tandem as Gomez takes on the role of music director at Gucci.<\/p>\n

Here\u2019s everything you need to know about Demna\u2019s husband and Gucci\u2019s new music director.<\/p>\n

He was a death metal singer<\/strong><\/h3>\n
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\"Lo\u00efk<\/div>\n

Lo\u00efk Gomez built a career in music despite having no formal training. Photo: @worldofbfrnd\/Instagram<\/p><\/div>\n<\/div>\n

Gomez grew up in the South of France. Although he never studied it, he has been making music since he was nine years old, according to an Instagram post from Demna in 2019 to introduce Gomez to the world.<\/p>\n

In a 2024 interview with W Magazine, the musician revealed that before he became the music director of a major fashion brand<\/span><\/a>, he\u2019d worked at a goth and metal concert venue for several years. That eventually led him to become a death metal singer, and start his own band at 14.<\/div>\n

He created a new role in the fashion industry<\/strong><\/h3>\n
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\"Lo\u00efk<\/div>\n

Lo\u00efk Gomez has been a pioneer in the fashion industry. Photo: @worldofbfrnd\/Instagram<\/p><\/div>\n<\/div>\n<\/div>\n

\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n

\u2018 Some details of this article were extracted from the following source www.scmp.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

One of the looks from Demna\u2019s first collection for Gucci that was revealed on Instagram. Photo: @demnagram\/Instagram The collection, named La Famiglia, features looks with heavy references to the legacy brand\u2019s archives \u2013 but the fashion world might have already seen this coming. In August, Demna\u2019s husband Lo\u00efk Gomez shared \u2013 and immediately deleted \u2013 […]<\/p>\n","protected":false},"author":2,"featured_media":2046010,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25173],"tags":[28008,21796,22481,25517,310801,21818,21738,311424,311423,22505,23239,25423,28927],"class_list":["post-2046009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artists","tag-asia","tag-business","tag-china","tag-economy","tag-hong-kong","tag-lifestyle","tag-news","tag-opinion","tag-south-china-morning-post","tag-sport","tag-technology","tag-us","tag-world"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/09\/Meet-Loik-Gomez-Guccis-new-music-director-and-husband-of.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2046009","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2046009"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2046009\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2046010"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2046009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2046009"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2046009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}