<\/p>\n
Starbreeze has launched a subscription service for Payday 2 on Steam as part of the franchise’s 12th anniversary celebrations.<\/p>\n
Announced<\/a> on September 24, 2025, the new subscription service offers players access to all the game’s available download content for $4.99 a month (with monthly renewal) or $19.99 for six months, with the option to cancel anytime.<\/p>\n “With more than a decade of content behind Payday 2, we want to give players greater flexibility in how they experience the game,” said Gustav Nisser, head of commercial at Starbreeze Entertainment, in a press release announcing the new subscription service.<\/p>\n “The subscription service makes it simple and cost-effective to enjoy everything Payday 2 has to offer \u2013 whether you’re new to the game or returning to explore DLCs you haven’t yet played.<\/p>\n “At the same time, all existing DLCs remain available for purchase as before. This is about giving players more choice.”<\/p>\n In August 2025, Starbreeze Entertainment released its interim report<\/a> for Q2 2025 and the first six months of the year, revealing that while the company’s profits were up 64%<\/a> for the quarter, it still made a SEK 25.4 million ($2.66 million) loss.<\/p>\n The company reported net sales for Payday 3 and Payday 2 were down YoY for the quarter, but, for the period from January to June 2025, sales for both games had increased.<\/p>\n Third-party publishing sales saw a drop YoY, too, with Starbreeze Entertainment CEO Adolf Kristjansson noting that it “third-party publishing demands substantial resources but delivers limited impact compared to our core franchises.”<\/p>\n As a result, the company said it had decided to “refocus” its “ambitions” on the Payday franchise and the company’s own internal projects.<\/p>\n “With the global games market becoming increasingly crowded, successfully reaching and resonating with the intended audience requires a blend of expertise, timing, and often a degree of luck,” Kristjansson said at the time.<\/p>\n “Crucially, it highlights the tremendous value of having an established and beloved IP like Payday to consistently break through the noise. And it invariably takes a lot of time and resources.”<\/p>\n<\/p><\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.gamesindustry.biz \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Starbreeze has launched a subscription service for Payday 2 on Steam as part of the franchise’s 12th anniversary celebrations. Announced on September 24, 2025, the new subscription service offers players access to all the game’s available download content for $4.99 a month (with monthly renewal) or $19.99 for six months, with the option to cancel […]<\/p>\n","protected":false},"author":2,"featured_media":2046422,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[],"class_list":["post-2046421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/09\/Starbreeze-Entertainment-launches-Payday-2-subscription-service-on-Steam.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2046421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2046421"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2046421\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2046422"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2046421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2046421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2046421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}