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Jason Alexander<\/a>, fittingly, has been enlisted as the star for a new Kith<\/a> campaign.<\/p>\n The Seinfeld<\/em><\/a> alum appears in the just-released campaign for a New York Yankees<\/a> collection in partnership with Major League Baseball, featuring artwork in commemoration of the team\u2019s World Series Championship history. As Kith and\/or Seinfeld<\/em> enthusiasts will note, this isn\u2019t the first time an alum from the classic comedy has been tapped to lead a campaign for Ronnie Fieg<\/a> and company.<\/p>\n In 2022, Jerry Seinfeld starred in a campaign for the brand<\/a>. Before that, J.B. Smoove, from Seinfeld<\/em> co-creator Larry David\u2019s Curb Your Enthusiasm<\/em>, starred in his own<\/a>. The latter was part of an extensive HBO partnership, complete with accessories like a wood coaster and a poster.<\/p>\n Key pieces in the new Yankees collection include Yankees-ified takes on the Coaches Jacket, the Nelson Crewneck, the Wyona Full-Zip, the AVIREX Flight Jacket, and more. On the accessories side, fans can look forward to New Era caps and the K40 Duffle, also Yankees-ified for this run.<\/p>\n COMPLEX SHOP:<\/b> Shop the brands you love, anytime and anywhere. Uncover what’s next. Buy. Collect. Obsess.<\/a><\/p>\n Fieg is also reprising the Clarks Originals 8th St collaboration, resulting in tri-branded Sunderland silhouettes in sand and navy colorways.<\/p>\n The full collection is set to drop this Friday, Sept. 26, at 11 a.m. ET<\/a>. Below, get a look at the new campaign featuring Jason Alexander.<\/p>\n