<\/p>\n
\n\tProblems surrounding AI <\/a>have been one of the music industry\u2019s most pressing issues in recent months, and Spotify<\/a> has announced a strengthening of its platform\u2019s protections against \u201cAI slop,\u201d spamming and other fraudulent activity. The company notes that in the past 12 months, it has removed over 75 million \u201cspammy\u201d tracks from its platform.<\/p>\n \n\tIts new protections include a policy to police unauthorized vocal impersonation (\u201cdeepfakes\u201d) and fraudulent music uploaded to artists\u2019 official profiles; an enhanced spam filter to prevent mass uploads, duplicates, SEO hacks, artificially short tracks designed to fraudulently boost streaming numbers and payments. The company also says it\u2019s collaborating with industry partners to devise an industry standard in a song\u2019s credits to \u201cclearly indicate where and how AI played a role in the creation of a track.\u201d<\/p>\n \n\t\u201cThe pace of recent advances in generative AI technology has felt quick and at times unsettling, especially for creatives,\u201d the company writes in a just-published post on its official blog. \u201cAt its best, AI is unlocking incredible new ways for artists to create music and for listeners to discover it. At its worst, AI can be used by bad actors and content farms to confuse or deceive listeners, push \u2018slop\u2019 into the ecosystem, and interfere with authentic artists working to build their careers.<\/p>\n \n\t\u201cThe future of the music industry is being written, and we believe that aggressively protecting against the worst parts of Gen AI is essential to enabling its potential for artists and producers.\u201d<\/p>\n \n\tIn a press briefing on Wednesday, Spotify VP and Global Head of Music Product Charlie Hellman said, \u201cI want to be clear about one thing: We\u2019re not here to punish artists for using AI authentically and responsibly. We hope that they will enable them to be more creative than ever. <\/p>\n \n\t\u201cBut we are<\/em> here to stop the bad actors who are gaming the system. And we can only benefit from all that good side if we aggressively protect against the bad side.\u201d <\/p>\n \n\tAccording to the announcement, those protections include:<\/p>\n \n\tStronger impersonation rules<\/strong><\/p>\n \n\tThe issue: We\u2019ve always had a policy against deceptive content. But AI tools have made generating vocal deepfakes of your favorite artists easier than ever before.<\/em><\/p>\n \n\tWhat we\u2019re announcing: We\u2019ve introduced a new impersonation policy that clarifies how we handle claims about AI voice clones (and other forms of unauthorized vocal impersonation), giving artists stronger protections and clearer recourse. Vocal impersonation is only allowed in music on Spotify when the impersonated artist has authorized the usage.<\/em><\/p>\n \n\tWe\u2019re also ramping up our investments to protect against another impersonation tactic \u2014 where uploaders fraudulently deliver music (AI-generated or otherwise) to another artist\u2019s profile across streaming services. We\u2019re testing new prevention tactics with leading artist distributors to equip them to better stop these attacks at the source. On our end, we\u2019ll also be investing more resources into our content mismatch process, reducing the wait time for review, and enabling artists to report \u201cmismatch\u201d even in the pre-release state.<\/em><\/p>\n \n\tWhy it matters: Unauthorized use of AI to clone an artist\u2019s voice exploits their identity, undermines their artistry, and threatens the fundamental integrity of their work. Some artists may choose to license their voice to AI projects \u2014 and that\u2019s their choice to make. Our job is to do what we can to ensure that the choice stays in their hands.<\/em><\/p>\n \n\tMusic spam filter<\/strong><\/p>\n \n\tThe issue: Total music payouts on Spotify have grown from $1B in 2014 to $10B in 2024. But big payouts entice bad actors. Spam tactics, such as mass uploads, duplicates, SEO hacks, artificially short track abuse, and other forms of slop, have become easier to exploit as AI tools make it easier for anyone to generate large volumes of music.<\/em><\/p>\n \n\tWhat we\u2019re announcing: This fall, we\u2019ll roll out a new music spam filter \u2014 a system that will identify uploaders and tracks engaging in these tactics, tag them, and stop recommending them. We want to be careful to ensure we\u2019re not penalizing the wrong uploaders, so we\u2019ll be rolling the system out conservatively over the coming months and continue to add new signals to the system as new schemes emerge.<\/em><\/p>\n \n\tWhy it matters: Left unchecked, these behaviors can dilute the royalty pool and impact attention for artists playing by the rules. Our new music spam filter will protect against this behavior and help prevent spammers from generating royalties that could be otherwise distributed to professional artists and songwriters.<\/em><\/p>\n \n\tAI disclosures for music with industry-standard credits<\/strong><\/p>\n \n\tThe issue: Many listeners want more information about what they\u2019re listening to and the role of AI technology in the music they stream. And, for artists who are responsibly using AI tools in their creation process, there\u2019s no way on streaming services for them to share if and how they\u2019re using AI. We know the use of AI tools is increasingly a spectrum, not a binary, where artists and producers may choose to use AI to help with some parts of their productions and not others. The industry needs a nuanced approach to AI transparency, not forced to classify every song as either \u201cis AI\u201d or \u201cnot AI\u201d.<\/em><\/p>\n \n\tWhat we\u2019re announcing: We\u2019re helping develop and will support the new industry standard for AI disclosures in music credits, developed through DDEX. As this information is submitted through labels, distributors, and music partners, we\u2019ll begin displaying it across the app. This standard gives artists and rightsholders a way to clearly indicate where and how AI played a role in the creation of a track \u2014 whether that\u2019s AI-generated vocals, instrumentation, or post-production. This change is about strengthening trust across the platform. It\u2019s not about punishing artists who use AI responsibly or down ranking tracks for disclosing information about how they were made.<\/em><\/p>\n \n\tThis is an effort that will require broad industry alignment, and we\u2019re proud to be working on this standard alongside a wide range of industry partners, including: Amuse, AudioSalad, Believe, CD Baby, DistroKid, Downtown Artist & Label Services, EMPIRE, Encoding Management Service \u2013 EMS GmbH, FUGA, IDOL, Kontor New Media, Labelcamp, NueMeta, Revelator, SonoSuite, Soundrop and Supply Chain.<\/em><\/p>\n \n\tWhy it matters: By supporting an industry standard and helping to drive its wide adoption, we can ensure listeners see the same information, no matter which service they\u2019re listening on. And ultimately, that preserves trust across the entire music ecosystem, as listeners can understand what\u2019s behind the music they stream. We see this as an important first step, which will undoubtedly continue to evolve.<\/em><\/p>\n \n\tThe post concludes, \u201cWe support artists\u2019 freedom to use AI creatively, while actively combating its misuse by content farms and bad actors. Spotify does not create or own music; this is a platform for licensed music where royalties are paid based on listener engagement, and all music is treated equally, regardless of the tools used to make it.<\/p>\n \n\t\u201cThese updates are the latest in a series of changes we\u2019re making to support a more trustworthy music ecosystem for artists, for rightsholders, and for listeners. We\u2019ll keep them coming as the tech evolves, so stay tuned.\u201d<\/p>\n \n\tVariety<\/em> will have more on the situation as it continues to develop.<\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source variety.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Problems surrounding AI have been one of the music industry\u2019s most pressing issues in recent months, and Spotify has announced a strengthening of its platform\u2019s protections against \u201cAI slop,\u201d spamming and other fraudulent activity. The company notes that in the past 12 months, it has removed over 75 million \u201cspammy\u201d tracks from its platform. Its […]<\/p>\n","protected":false},"author":2,"featured_media":2049245,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[22821],"class_list":["post-2049244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-spotify"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/09\/Spotify-Announces-New-AI-Safeguards.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2049244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2049244"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2049244\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2049245"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2049244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2049244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2049244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}