{"id":2059249,"date":"2025-09-30T08:20:14","date_gmt":"2025-09-30T08:20:14","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2059249"},"modified":"2025-09-30T08:20:14","modified_gmt":"2025-09-30T08:20:14","slug":"the-latest-coke-studio-beat-2025-season-unites-unexpected-artists-to-create-coke-studio-songs-engineered-to-uplift-the-new-generation","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/the-latest-coke-studio-beat-2025-season-unites-unexpected-artists-to-create-coke-studio-songs-engineered-to-uplift-the-new-generation\/","title":{"rendered":"The latest COKE STUDIO Beat: 2025 season unites unexpected artists to create Coke Studio songs engineered to uplift the new generation"},"content":{"rendered":"

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SINGAPORE \u2013 COKE STUDIO<\/a><\/strong>, the globally renowned, disruptive music platform, has returned for its 2025 season with a fresh wave of creative energy across the ASEAN & South Pacific (ASP) region, dominating airwaves in the Philippines, Australia, New Zealand and Papua New Guinea.<\/p>\n

This year, the platform unites unexpected artist pairings to produce genre- blending tracks that speak to the values, moods, and cultural pulse of Gen Z. More than just a music platform, Coke Studio continues to be the expression of the Coca-Cola<\/strong> brand purpose \u2014 harnessing music\u2019s universal power to create shared moments that transcend borders and resonate with Gen Z\u2019s desire for connection and self-expression.<\/p>\n

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With Gen Z, music is more than something to listen to \u2013 it is the soundtrack to their lives, shaping their moods, energy, and everyday moments. Recognizing this, Coke Studio is fine-tuning its approach to meet this generation where they are and amplifying its role as the ultimate stage for sonic experimentation. The platform continues to surprise and unite audiences through unexpected collaborations and sounds crafted to elevate Gen Z\u2019s connection to life.<\/p>\n

Teejae Sonza, Coca-Cola Trademark Category Marketing Head for ASEAN & South Pacific<\/strong> noted \u201cMusic has the incredible ability to connect people across cultures and generations. With Coke Studio, we\u2019re not just creating tracks \u2013 we\u2019re building bridges through unexpected collaborations that celebrate diversity and creativity. This season we aim to push creative boundaries and deliver fresh sounds that truly resonate with Gen Z\u2019s spirit and energy. It\u2019s our most experimental season yet!\u201d<\/p>\n

Hitting a New Frequency with Feel-good Beats<\/strong><\/h2>\n

In partnership with Universal Music Group<\/strong> and music technology company Music Health<\/strong>, Coke Studio 2025 utilized big data analysis to compose the perfect tune. The process involved analyzing hundreds of uplifting songs to understand the attributes that enhance brain receptivity. These were then seamlessly woven into this season\u2019s songs\u2019 foundation by Grammy- nominated, ARIA & APRA-winning producer Styalz Fuego \u2013 maximizing its impact to appeal to Gen Zs.<\/p>\n

To craft the most uplifting song, several data-driven elements come into play. These include positive lyrics that emphasize positive and relatable words, song themes focused on empowerment, celebration, joy, and more.<\/p>\n

Brooke Pilton, General Manager, Partnerships at BRING<\/strong> \u2013 Universal Music for Brands<\/strong> said \u201cWith Coke Studio this year, we had an ambitious idea at the heart of composing a song designed to uplift. Through a close partnership with Music Health, the expertise of producer Styalz Fuego, and the incredible talent of this year\u2019s line-up of artists, we\u2019re delivering a deeply connective experience wherever music touches fans. Our long-standing global partnership with The Coca-Cola Company continues to be a powerful force in pushing the boundaries of what music and brands can achieve together. By combining Coca-Cola\u2019s cultural vision with Universal Music Group\u2019s strategic and creative capabilities, we\u2019re able to surprise and inspire audiences like never before. Alongside a repositioned local music strategy for the brand, we\u2019re talking to more fans in more ways, and we can\u2019t wait to unveil more\u2026 there\u2019s plenty of surprises in store for those that uncover them.\u201d<\/p>\n

Igniting the Music Landscape with Unexpected Collaborations and<\/strong> Reimagined Experiences<\/strong><\/h2>\n

In its ninth season in the Philippines, the \u201cNation\u2019s Girl Group\u201d BINI<\/strong> has stepped into uncharted territory, teaming up with a full orchestra, Orchestra of the Filipino Youth<\/strong> (OFY) for a new genre of music they have never explored before with the track, \u201cOxygen.\u201d The music video features BINI dancing and vibing to the upbeat tune, truly bringing out the feel-good energy of the track!<\/p>\n

That\u2019s not all! The ninth season of Coke Studio Philippines is also bringing back the classics but with a fresh new spin and mixing them with the latest sounds! The lineup reflects Coke Studio\u2019s commitment to spotlighting Original Pilipino Music (OPM), with collaborations from more Coke Studio PH artists \u2013 like ALAMAT<\/strong> with mrld<\/strong> on \u201crock baby\u201d, Dionela<\/strong> with Alex Bruce<\/strong> on \u201cFall Season,\u201d and Over October<\/strong> with Ena Mori<\/strong> on \u201ctulad ng dati.\u201d<\/p>\n

Fans of artists can catch the music videos on YouTube and stream the track on Apple Music and Spotify, and all major streaming platforms.<\/p>\n

Across Australia and New Zealand, get ready for an explosive sonic moment as Coke Studio ANZ unites major talent on one track. Multi-platinum-selling, ARIA Award-winning electronic hitmakers, Peking Duk<\/strong> (behind the anthem \u201cHigh\u201d), Aussie pop sensation Kita Alexander<\/strong> (fresh off touring with Dua Lipa and known for her hit \u201cHotel\u201d) and New Zealand\u2019s pop-R&B favourites Drax Project<\/strong> (who\u2019ve opened for Ed Sheeran and toured Europe with Camila Cabello and Christina Aguilera) are teaming up. Together, they\u2019re crafting a cross-border, genre-bending anthem destined to dominate playlists in 2025.<\/p>\n

Last but certainly not the least, Coke Studio is back in Papua New Guinea, now on its 7th season! To celebrate the country\u2019s 50th year of independence, Coke Studio PNG released \u201cYumi Celebrate,\u201d a powerful anthem of unity, pride and rhythm. The upbeat track features legendary singer-songwriter Demas Saul<\/strong>, standout reggae fusion artist Ragga Siai<\/strong>, rising artist Roxsy Rox<\/strong>, R&B artists Kali-D<\/strong>, produced by acclaimed producer by Toxic Mahn<\/strong>.<\/p>\n

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In the months to come, Coca-Cola will introduce a reimagined Coke Studio experience, aimed at providing unparalleled engagement opportunities. This includes dynamic activations such as pop-up performances, exclusive live stream content, surprises and strategically crafted Coca-Cola promotions that create unique artist-fan connections.<\/p>\n

Across social channels, fans will have the opportunity to engage with exclusive content in collaboration with the artists, allowing them to stay closely connected.<\/p>\n

Visit Coca-Cola on Facebook, Instagram, and YouTube and coca-cola.com<\/a> for the latest information.<\/em><\/p>\n<\/div>\n

\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n

\u2018 Some details of this article were extracted from the following source www.adobomagazine.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

SINGAPORE \u2013 COKE STUDIO, the globally renowned, disruptive music platform, has returned for its 2025 season with a fresh wave of creative energy across the ASEAN & South Pacific (ASP) region, dominating airwaves in the Philippines, Australia, New Zealand and Papua New Guinea. This year, the platform unites unexpected artist pairings to produce genre- blending […]<\/p>\n","protected":false},"author":2,"featured_media":2059250,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[],"class_list":["post-2059249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/09\/The-latest-COKE-STUDIO-Beat-2025-season-unites-unexpected-artists.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2059249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2059249"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2059249\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2059250"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2059249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2059249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2059249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}