{"id":2059647,"date":"2025-09-30T13:13:30","date_gmt":"2025-09-30T13:13:30","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2059647"},"modified":"2025-09-30T13:13:30","modified_gmt":"2025-09-30T13:13:30","slug":"sonys-shridhar-subramaniam-highlights-asias-cultural-diversity","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/sonys-shridhar-subramaniam-highlights-asias-cultural-diversity\/","title":{"rendered":"Sony’s Shridhar Subramaniam Highlights Asia’s Cultural Diversity"},"content":{"rendered":"

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\n\tAt All That Matters<\/a> in Singapore, Sony Music<\/a> Asia and Middle East president Shridhar Subramaniam<\/a> spotlighted Asia\u2019s fast-rising influence in the global music business, emphasizing cultural diversity, localization and the power of fan-driven economies.<\/p>\n

\n\tSpeaking with veteran music executive Ralph Simon, Subramaniam, who also serves as chair of the International Federation of the Phonographic Industry (IFPI), pointed to the org\u2019s launch of weekly charts across six Asian countries as \u201can amazing effort\u201d that offers new benchmarks for measuring success. <\/p>\n

\n\t\u201cAcross Asia, there\u2019s a tremendous amount of obvious language diversity, cultural diversity,\u201d Subramaniam said. \u201cIt\u2019s almost like the stratified Grand Canyon. As it goes deeper, you\u2019re suddenly revealing new cultures, new colors and new material.\u201d<\/p>\n

\n\tSubramaniam highlighted the evolution of regional genres into global formats, citing Indonesia\u2019s folk-rooted dangdut music. Once played in villages, the style has been reimagined by urban youth as \u201chipdut,\u201d blending traditional rhythms with modern beats. \u201cIf you look at the Indonesian charts now, pretty much for most of this year, it\u2019s been one of these sounds that has been sitting on the charts, number one to number 10,\u201d he noted.<\/p>\n

\n\tSony has invested early, launching a dedicated label and acquisitions strategy around dangdut. Subramaniam compared its trajectory to reggaeton, which crossed into Afrobeats and Punjabi music. \u201cWe\u2019re seeing a similar thing with this,\u201d he said.<\/p>\n

\n\tThe Philippines is also carving out a niche with Pinoy pop. Acts like SB19<\/a>, modeled partly on the K-pop system but deeply localized, are drawing \u201cbillions of streams\u201d and now expanding into Japan through live tours and collaborations. \u201cThey actually recently landed in Japan, worked with a sister company to try and build out a live tour, and collaborate with local artists,\u201d Subramaniam explained.<\/p>\n

\n\tThailand\u2019s growing importance was underscored by rising cross-border interest. \u201cChina is now starting to have an interest in Thai pop and Thai artists,\u201d Subramaniam said, noting collaborations involving Korean and Japanese players as well as Chinese producers.<\/p>\n

\n\tWhile global breakthroughs often start with pioneers, Subramaniam stressed that \u201cit all starts with having success at home.\u201d He added: \u201cPeople forget that the rise of K-pop was fundamentally by home fans who propelled it outside of Korea. That\u2019s a concerted effort, but they did that.\u201d<\/p>\n

\n\tWith Spotify uploading 135,000 new songs daily, Subramaniam warned that developing artists is harder than ever. Strategies range from fan economies and live touring to syncs with television, film, gaming and influencers. \u201cYou now have a toolkit as wide as to what you can do,\u201d he said. \u201cThe challenge is to find the map and the right road for each of these artists.\u201d<\/p>\n

\n\tDespite fragmentation, he remains bullish on Asia\u2019s prospects: \u201cAsia is having its moment, not just from a revenue but also a cultural point of view. About five to seven years ago, we used to account for less than 5% to 7% of the global market. Now we\u2019re up to close to 14% and 15% and could potentially get up to 20%.\u201d<\/p>\n

\n\tHe predicted hyper-local scenes will increasingly shape global culture through sheer volume and algorithmic dominance. \u201cIt\u2019s almost like you look at the YouTube video charts. It\u2019s insane. It\u2019s entirely operated by Indian and Latin American acts. And so you\u2019ll see that happen on other platforms,\u201d he said.<\/p>\n<\/div>\n

\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n

\u2018 Some details of this article were extracted from the following source variety.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

At All That Matters in Singapore, Sony Music Asia and Middle East president Shridhar Subramaniam spotlighted Asia\u2019s fast-rising influence in the global music business, emphasizing cultural diversity, localization and the power of fan-driven economies. Speaking with veteran music executive Ralph Simon, Subramaniam, who also serves as chair of the International Federation of the Phonographic Industry […]<\/p>\n","protected":false},"author":2,"featured_media":2059648,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[383892,383893,47288],"class_list":["post-2059647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-all-that-matters","tag-shridhar-subramaniam","tag-sony-music"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/09\/Sonys-Shridhar-Subramaniam-Highlights-Asias-Cultural-Diversity.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2059647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2059647"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2059647\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2059648"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2059647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2059647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2059647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}