{"id":2060037,"date":"2025-09-30T16:52:02","date_gmt":"2025-09-30T16:52:02","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2060037"},"modified":"2025-09-30T16:52:02","modified_gmt":"2025-09-30T16:52:02","slug":"jimmy-fallons-on-brand-co-host-hypes-their-new-competition-series-with-a-message-for-viewers-you-better-be-nice","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/jimmy-fallons-on-brand-co-host-hypes-their-new-competition-series-with-a-message-for-viewers-you-better-be-nice\/","title":{"rendered":"Jimmy Fallon\u2019s On Brand Co-Host Hypes Their New Competition Series With A Message For Viewers: \u2018You Better Be Nice!\u2019"},"content":{"rendered":"<p><\/p>\n<div data-article-body=\"true\">\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><i>When you buy through links on our articles, Future and its syndication partners may earn a commission.<\/i><\/p>\n<figure class=\"relative mb-4\">\n<div class=\"relative\"><button aria-label=\"View larger image\" class=\"group absolute bottom-3 right-3 size-10 md:size-[50px] lg:inset-0 lg:size-full lg:bg-transparent\" data-ylk=\"elm:expand;itc:1;sec:image-lightbox;slk:lightbox-open;\"><span class=\"absolute bottom-0 right-0 rounded-full bg-white p-3 opacity-100 shadow-elevation-3 transition-opacity duration-300 group-hover:block group-hover:opacity-100 md:p-[17px] lg:bottom-6 lg:right-6 lg:bg-white\/90 lg:p-5 lg:opacity-0 lg:shadow-none\"><svg viewbox=\"0 0 22 22\" aria-hidden=\"true\" class=\"size-4 lg:size-6\" width=\"22\" height=\"22\"><path d=\"M12.372.92c0-.506.41-.916.915-.916L21 0l-.004 7.712a.917.917 0 0 1-1.832 0V3.183l-6.827 6.828-1.349-1.348 6.828-6.828h-4.529a.915.915 0 0 1-.915-.915M1.835 17.816l6.828-6.828 1.349 1.349-6.829 6.827h4.529a.915.915 0 0 1 0 1.831L0 21l.004-7.713a.916.916 0 0 1 1.831 0z\"\/><\/svg><\/span><\/button><dialog aria-label=\"Modal Dialog\" aria-modal=\"true\" class=\"fixed inset-0 z-4 size-full max-h-none max-w-none bg-white hidden\"\/><\/div><figcaption class=\"relative text-sm mt-1 pr-2.5\">\n<p>Credit: David Holloway\/NBC<\/p>\n<\/figcaption><\/figure>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Jimmy Fallon has been a mainstay on NBC going back far further than the <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.cinemablend.com\/television\/2025-tv-premiere-date-schedule-upcoming-new-returning-shows\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:2025 TV schedule;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">2025 TV schedule<\/a>, but the host of <em>The Tonight Show<\/em> is on the verge of debuting a new primetime competition series. <em>On Brand with Jimmy Fallon<\/em> will see Fallon acting as the CEO of the On Brand Agency, joining forces with Bozoma Saint John as the Chief Marketing Officer. Ahead of the series premiere, the pair came together to hype their new project, and Saint John had a message for viewers.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The series could likely use all the hype it can get, as <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.yahoo.com\/entertainment\/tv\/articles\/nbc-hypes-jimmy-fallons-upcoming-032238909.html\" data-ylk=\"slk:NBC went all-in on the premise;elm:context_link;itc:0;sec:content-canvas;outcm:mb_qualified_link;_E:mb_qualified_link;ct:story;\" class=\"link  yahoo-link\">NBC went all-in on the premise<\/a> to start. <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.yahoo.com\/entertainment\/articles\/jimmy-fallon-shocked-stephen-colberts-032009414.html\" data-ylk=\"slk:On Brand will air twice per week;elm:context_link;itc:0;sec:content-canvas;outcm:mb_qualified_link;_E:mb_qualified_link;ct:story;\" class=\"link  yahoo-link\"><em>On Brand<\/em> will air twice per week<\/a>, with one episode on Tuesdays after <em>The Voice<\/em> at 10 p.m. ET and a second on Fridays at 8 p.m. ET. Fallon and Saint John teamed up for an Instagram video to promote their series, with Saint John psyching Fallon up to start. She said:<\/p>\n<blockquote class=\"mb-4 border-l-2 pl-5 italic text-tertiary\">\n<div class=\"\">\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Our CEO is going to tell you about the premiere of On Brand. And you better be nice!<\/p>\n<\/div>\n<\/blockquote>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Well, social media in general is a platform where the advice of \u201cBe nice\u201d probably can\u2019t hurt! Jimmy Fallon has been in the spotlight more than usual in recent months with late night television coming under fire, starting with the cancellation of <em>The Late Show with Stephen Colbert<\/em> on CBS and <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.yahoo.com\/entertainment\/tv\/articles\/jimmy-fallon-jon-stewart-first-052304557.html\" data-ylk=\"slk:continuing with the temporary suspension of Jimmy Kimmel Live!;elm:context_link;itc:0;sec:content-canvas;outcm:mb_qualified_link;_E:mb_qualified_link;ct:story;\" class=\"link  yahoo-link\">continuing with the temporary suspension of <em>Jimmy Kimmel Live!<\/em><\/a> on ABC. The <em>SNL<\/em> vet picked up on Bozoma Saint John\u2019s energy to continue their promo:<\/p>\n<blockquote class=\"mb-4 border-l-2 pl-5 italic text-tertiary\">\n<div class=\"\">\n<p class=\"mb-4 text-lg md:leading-8 break-words\">September 30th! Tuesdays and Fridays! Next day on Peacock! Too much?<\/p>\n<\/div>\n<\/blockquote>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Streaming with a <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/tech.yahoo.com\/streaming\/articles\/peacock-subscription-plans-price-included-140420036.html\" data-ylk=\"slk:Peacock subscription;elm:context_link;itc:0;sec:content-canvas;outcm:mb_qualified_link;_E:mb_qualified_link;ct:story;\" class=\"link  yahoo-link\">Peacock subscription<\/a> seems like a solid alternative for any who are interested but can&#8217;t necessarily carve out two nights per week for <em>On Brand<\/em>. The competition series will run for eight episodes from late September to late October, with ten creative contestants working to impress businesses with their branding ideas while also coming out on top of their fellow competitors. The grand prize is $100,000, as well as a feature in Adweek and a VIP trip to the Cannes Lions International Festival of Creativity and \u201cInnovator of the Year\u201d title.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Take a look at the video shared by the two <em>On Brand<\/em> personalities:<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The team behind the scenes at <em>On Brand<\/em> connected with major brands to participate in the new series. The first episode on September 30 will feature the competitors facing Dunkin\u2019 as their first branding challenge, with arguably more challenging scenarios to follow. Take a look at the full list:<\/p>\n<ul class=\"mb-4\">\n<li class=\"ml-4 list-disc\"\/>\n<li class=\"ml-4 list-disc\">\n<div class=\"\">\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Episode 2: Southwest Airlines<\/p>\n<\/div>\n<\/li>\n<li class=\"ml-4 list-disc\"\/>\n<li class=\"ml-4 list-disc\"\/>\n<li class=\"ml-4 list-disc\">\n<div class=\"\">\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Episode 5: Captain Morgan<\/p>\n<\/div>\n<\/li>\n<li class=\"ml-4 list-disc\"\/>\n<li class=\"ml-4 list-disc\"\/>\n<li class=\"ml-4 list-disc\"\/><\/ul>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Jimmy Fallon is on board <em>On Brand<\/em> as host, executive producer, and creator, working as the on-screen CEO of the On Brand Agency. Bozoma Saint John, who made an appearance on <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.cinemablend.com\/television\/live\/americas-got-talents-season-20-finale-live-blog-finalists-last-live-performances-no-golden-buzzers-left\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:America\u2019s Got Talent\u2019s live Season 20 finale;elm:context_link;itc:0;sec:content-canvas\" class=\"link \"><em>America\u2019s Got Talent<\/em>\u2019s live Season 20 finale<\/a> on NBC just last week, comes to the show to fill the role of Chief Marketing Officer as the former C-suite executive at Uber and Pepsi.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><em>On Brand<\/em> premieres on Tuesday, September 30 at 10 p.m. ET on NBC, following the latest episode of <em>The Voice<\/em>\u2019s current Season 28. The next episode airs in the 8 p.m. ET slot on Friday, October 3. You&#8217;ll also be able to stream the series on Peacock.<\/p>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.yahoo.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: David Holloway\/NBC Jimmy Fallon has been a mainstay on NBC going back far further than the 2025 TV schedule, but the host of The Tonight Show is on the verge of debuting a new primetime competition series. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2060038,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[362281,362283,365463,373554,23571,24075,362282],"class_list":["post-2060037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-bozoma-saint-john","tag-brand-agency","tag-chief-marketing-officer","tag-competition-series","tag-jimmy-fallon","tag-nbc","tag-saint-john"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/09\/Jimmy-Fallons-On-Brand-Co-Host-Hypes-Their-New-Competition-Series.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2060037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2060037"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2060037\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2060038"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2060037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2060037"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2060037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}