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Taylor Swift<\/a> has kicked off “Showgirl” release week by sending her fandom in 13 million directions as she promotes the album that comes out on Oct. 3.<\/p>\n With the headlines and buzz, it’s no wonder 41 artists released music the week before “The Life of a Showgirl.”<\/a> The Recording Industry Association of America touted Swift is the first and only female artist to surpass 100 million certified album units over her career.<\/p>\n In true Swift fashion, she has partnered with her usual companies. Target is reopening 500 stores at midnight<\/a> to sell exclusive “The Crowd is King” vinyls, three physical CDs and unique movie posters. The singer recorded a commercial with the store chain released Monday. In the clip<\/a>, she directs herself saying, “It’s giving ‘No Girl’ not ‘Showgirl,’ what are we doing?”<\/p>\n Spotify opened an exhibit in New York for fans and influencers. Stage rigging, production cases and enough feather boas to fill a Vegas-styled revue greeted attendees, alongside makeup stations with what appear to be lyrics written with lipstick: “Keep it 100,”<\/a> “everyone’s unbothered until they’re not” and “oftentimes it doesn’t feel so glamorous to be me.” One of the props is a packed bag<\/a> with a “TS” print and a gold key affixed to the purse strap. Fans are thinking this is a nod to Swift’s “Reputation” lyric from “Getaway Car”: “Put the money in the bag and I stole the key \/ That was the last time you ever saw me.”<\/p>\n On Sept. 30, Apple Music hid capital letters in the lyrics section of “Reputation” songs to spell out the phrase: “They don\u2019t make loyalty like they used to.” The new album art animation on the streaming service for “The Life of a Showgirl” shows black glittery cracks<\/a>. Fans believe these clues are pointing toward unreleased tracks from Swift’s sixth album that she teased in a letter reclaiming her master recordings: “I know, I know. What about Rep TV? Full transparency: I haven\u2019t even re-recorded a quarter of it… There will be a time (if you\u2019re into the idea) for the unreleased Vault tracks from that album to hatch.”<\/p>\n Apple did a similar marketing approach for Swift’s last album, hiding words in lyrics during “The Tortured Poets Department” rollout<\/a>. The letters spelled out: “We hereby conduct this post mortem,” which turned out to be the beginning line of “How Did It End?”<\/p>\n ‘I still get giddy’: <\/strong>Travis Kelce talks engagement to Taylor Swift on ‘New Heights’<\/a><\/span><\/p>\n The marketing for the album extends from social media to the big and small screens. Swift is releasing an 89-minute film to theaters this weekend where fans can watch a music video, lyric videos and commentary from her on the project. She also has three confirmed television appearances: the Graham Norton Show<\/a> at 5:40 p.m. ET Oct. 3, The Tonight Show with Jimmy Fallon<\/a> at 11:35 p.m. Oct. 6 and Late Night with Seth Meyers at 12:35 a.m. the night of Oct. 8.<\/p>\n With less than 72 hours until “The Life of a Showgirl,” there are sure to be more Easter eggs ahead to keep Swifties unproductive during the workday.<\/p>\n Don’t miss any Taylor Swift<\/a> news; sign up for the\u00a0free, weekly newsletter This Swift Beat.<\/a><\/p>\n Follow Taylor Swift reporter Bryan West on\u00a0Instagram<\/a>,\u00a0TikTok<\/a>\u00a0and\u00a0X as @BryanWestTV<\/a>.<\/p>\n This article originally appeared on Nashville Tennessean: Are ‘Reputation’ vault tracks tied to ‘Showgirl’? Why Swifties think so<\/a><\/p>\n<\/div>\n