{"id":2061582,"date":"2025-10-01T08:22:39","date_gmt":"2025-10-01T08:22:39","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2061582"},"modified":"2025-10-01T08:22:39","modified_gmt":"2025-10-01T08:22:39","slug":"underdog-gains-missouri-sports-betting-access-through-royals","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/underdog-gains-missouri-sports-betting-access-through-royals\/","title":{"rendered":"Underdog Gains Missouri Sports Betting Access Through Royals"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"covers-Articlemodern-cutLine\">The partnership also locks in a marketing campaign and \u201cphilanthropic efforts.\u201d<\/p>\n<div class=\"covers-ArticleModern-authorCont\">\n<div class=\"covers-ArticleModern-authorImage\">\n                        \n                    <\/div>\n<div class=\"covers-ArticleModern-authorName\">\n<p>Sep 30, 2025 \u2022 08:40 ET<\/p>\n<p>                            <span>\u2022 4 min read<\/span><\/p>\n<\/p><\/div><\/div><\/div>\n<p>Photo By &#8211; Imagn Images. Kansas City Royals mascot Slugger waves the KC flag prior to the game against the Toronto Blue Jays at Kauffman Stadium. William Purnell-Imagn Images<\/p>\n<div>\n<p>Underdog has found its market access point in Missouri.\u00a0<\/p>\n<p>The sportsbook and daily fantasy sports operator <a target=\"_blank\" href=\"https:\/\/www.businesswire.com\/news\/home\/20250929717656\/en\/Underdog-and-Kansas-City-Royals-Announce-Partnership-for-Sports-Betting-Market-Access-in-Missouri\" target=\"_blank\" rel=\"noopener\">announced a partnership<\/a> on Monday with Major League Baseball\u2019s Kansas City Royals.\u00a0<\/p>\n<h2>Key Takeaways<\/h2>\n<ul>\n<li>Underdog already had a working relationship with the Royals.<\/li>\n<li>Eight other sports betting operators have gained market access.\u00a0<\/li>\n<li>Online and retail sports betting launch on Dec. 1 in the Show Me State.\u00a0<\/li>\n<\/ul>\n<p>Underdog <a target=\"_blank\" href=\"https:\/\/www.covers.com\/industry\/draftkings-underdog-apply-for-missouri-sports-betting-licenses-june-12-2025\">applied for a sports betting license<\/a> in the Show Me State in June, and the mutli-year collaboration with the Royals would give the operator licensing access to the market when online and retail <a target=\"_blank\" href=\"https:\/\/www.covers.com\/betting\/usa\/missouri\">sports betting in Missouri<\/a> go live on Dec. 1.\u00a0<\/p>\n<p>\u201cThe Royals have forged a deep and authentic connection with baseball fans throughout the Kansas City region, in Missouri and beyond,\u201d said Stacie Stern, senior vice president of government affairs and partnerships at Underdog. \u201cWe\u2019ve built our products with the same approach \u2013 real, organic connection with sports fans to get to one goal: make sports more fun. We are going to work with the Royals to bring the best sports betting experience possible to fans in Missouri, while we continue to drive innovation in sports gaming and expand our product offerings in new states.\u201d<\/p>\n<h2>Adding to the relationship<\/h2>\n<p>The partnership also locks in a marketing campaign and \u201cphilanthropic efforts,\u201d according to Underdog. The Royals have worked with the operator and are building off of that previous relationship.\u00a0<\/p>\n<blockquote>\n<p>\u201cThe Royals look forward to continuing and enhancing our partnership with Underdog, which is our longest-standing relationship in sports gaming,\u201d said Brooks Sherman, Royals president of business operations. \u201cWe&#8217;ve partnered with them on some of our most engaging fan programs, like Bark at the Park and the Underdog Hot Dog Derby, and we look forward to working with Underdog to provide Royals fans throughout Missouri the opportunity to have even more fun while watching sports.&#8221;<\/p>\n<\/blockquote>\n<p>Underdog\u2019s application is still pending. The Missouri Gaming Commission is expected to name licensees soon so sports betting operators and providers can complete the compliance process before the December launch.\u00a0<\/p>\n<h2>Other partnerships<\/h2>\n<p>Missouri became the 39th state to legalize sports betting when voters passed a ballot initiative last November. Underdog joins a <a target=\"_blank\" href=\"https:\/\/www.covers.com\/industry\/espnbet-joins-list-missouri-sports-betting-applicants-sept-9-2025\">list of nine other sports betting operators<\/a> to have applied for a Show Me State license.\u00a0<\/p>\n<p>DraftKings and Circa Sports have already been awarded the state\u2019s two untethered licenses, meaning neither sportsbook has to have a partnership to gain access or share revenue. The rest of the applicants must collaborate with an in-state professional sports team or a land-based Missouri casino operator.\u00a0<\/p>\n<p>FanDuel partnered with St. Louis CITY FC of the MLS after its untethered bid fell through. bet365 was the first operator to land an agreement when it signed up with MLB\u2019s St. Louis Cardinals.\u00a0<\/p>\n<p>BetMGM, ESPN BET, Fanatics Sportsbook, and Caesars Sportsbook have all applied for licenses under partnerships with casinos. \u00a0<\/p>\n<h2>Adding a market<\/h2>\n<p>While Underdog operates DFS in 40 states, including Missouri, the Show Me State would join North Carolina as the two jurisdictions where the company runs a traditional sportsbook.\u00a0<\/p>\n<p>The Tar Heel State doesn\u2019t release individual operator revenue figures, so it\u2019s unknown how Underdog is performing there. North Carolina sports betting has produced nearly $1 billion in sportsbook revenue and generated more than $170 million in tax revenue for the state.\u00a0<\/p>\n<h2 class=\"covers-interlinking-h2\" style=\"margin-top: 32px;\">Pages related to this topic<\/h2>\n<\/p><\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.covers.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The partnership also locks in a marketing campaign and \u201cphilanthropic efforts.\u201d Sep 30, 2025 \u2022 08:40 ET \u2022 4 min read Photo By &#8211; Imagn Images. Kansas City Royals mascot Slugger waves the KC flag prior to the game against the Toronto Blue Jays at Kauffman Stadium. William Purnell-Imagn Images Underdog has found its market [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2061583,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[43],"tags":[],"class_list":["post-2061582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-royalty"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/10\/Underdog-Gains-Missouri-Sports-Betting-Access-Through-Royals-scaled.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2061582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2061582"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2061582\/revisions"}],"predecessor-version":[{"id":2061584,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2061582\/revisions\/2061584"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2061583"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2061582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2061582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2061582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}