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Waitrose has relaunched its premium Duchy Organic range, and the Royal Family no less seem to be thrilled.<\/p>\n
The range has begun hitting stores this month with the addition of 24 new products, including Wholewheat Tortiglioni, Milano Salami and Aged Red Leicester.<\/p>\n
There are more than 250 products in the range, which was founded as Duchy Originals by King Charles in 1992.<\/p>\n
Today, the Royal Family posted on X, formerly known as Twitter: “Yesterday, The King met representatives from charities and organisations that have benefitted from the King Charles III Charitable Fund via its partnership with Waitrose Duchy Organic range.<\/p>\n
“KCCF was founded by The King in 1979, when he was Prince of Wales. Inspired by the values of harmony and sustainability, the Fund\u2019s mission is to transform lives and build sustainable communities.<\/p>\n
“Since 2009, the Waitrose Duchy Organic partnership has enabled the Fund to award over 1,600 grants across 20 countries, totalling \u00a350 million and supporting more than 400,000 annually.”<\/p>\n
The first Duchy Oaten biscuits were made from wheats and oats organically grown on the Highgrove Estate. The brand first launched into Waitrose in 2009.<\/p>\n
Every year, sales from the brand contribute an estimated \u00a33m to the King Charles III Charitable Fund.<\/p>\n
To support the relaunch, Waitrose is currently offering 20% off all Duchy Organic products.<\/p>\n
Last year, Waitrose relaunched its premium No.1 range in June with 130 new lines and new packaging. The supermarket\u2019s own-label sales grew 5.9% in 2024, a large part of which it credited to the No.1 overhaul.<\/p>\n
\u201dWaitrose is very proud to have the UK\u2019s largest own-label brand for organic food and drink, produced in harmony with nature,\u201d said a Waitrose spokeswoman.<\/p>\n
Recommended reading:<\/strong><\/p>\n Waitrose issues urgent recall over Salmonella fears<\/a><\/p>\n