<\/p>\n
Photo Credit: The Blowup<\/p>\n<\/div>\n
Advert trade publications shed light on the development this morning, shortly before Spotify itself confirmed the news in a release. According to the latter, advertisers using Amazon DSP can purchase Spotify audio and video spots \u201c[f]or the first time\u201d \u2013 thereby reaching \u201cengaged audiences at scale.\u201d<\/p>\n
\u201cBy combining Amazon\u2019s diverse audiences and first-party signals with Spotify\u2019s high-quality content and engaged fan base,\u201d Amazon DSP director Meredith Goldman added in part, \u201cwe\u2019re creating new and meaningful ways for advertisers to amplify their omnichannel advertising strategies by leveraging a deeper level of insights only available through Amazon DSP.\u201d<\/p>\n
And in Europe, the music service disclosed a partnership with London-based ID5, which will purportedly afford advertisers \u201cenhanced addressability for programmatic campaigns via\u201d its \u201cdigital identity solution.\u201d<\/p>\n
On the podcasting front, Spotify confirmed the 2026 rollout of \u201cprivate marketplace deals\u201d for certain publishers.<\/p>\n
\u201cStarting in 2026,\u201d the appropriate text reads in full, \u201cMegaphone-hosted podcast publishers will be able to book private marketplace deals via the Spotify Ad Exchange. This will empower publishers to set up non-guaranteed deals with one or many advertisers, expanding their revenue opportunities.\u201d<\/p>\n
Finally, Spotify Ads Manager has integrated into the offerings of Helsinki-headquartered \u201cAI-powered advertising technology company\u201d Smartly to expand the relevant inventory to different buyers yet, the companies communicated.<\/p>\n
Of course, that wasn\u2019t a huge decrease. But it followed a 2023 WPP partnership<\/a>, significant user growth, an aggressive video expansion<\/a>, an AI push, the June 2024 launch<\/a> of an in-house marketing agency called Creative Lab, and the April 2025 debut of a dedicated Ad Exchange<\/a>.<\/p>\n In other words, given these and adjacent moves, the general assumption was that the long-sagging adverts segment\u2019s revenue would jump. Furthermore, today\u2019s announcements represent the latest in a line of post-Q2-earnings pivots from Spotify.<\/p>\n First, August brought the exit of global advertising head Lee Brown (who signed on with DoorDash) and head of advertising sales for the U.K. and Northern Europe Ed Couchman (who joined Netflix).<\/p>\n More recently, following calls to begin charging<\/a> for ad-supported listening, Spotify went the opposite direction by loosening the restrictions on its free tier<\/a>. The somewhat-unexpected maneuver will presumably attract users to the ad-supported side, and with new features hitting Premium<\/a>, it appears that additional pricing adjustments are forthcoming.<\/p>\n <\/div>\n