{"id":2064204,"date":"2025-10-02T11:26:24","date_gmt":"2025-10-02T11:26:24","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2064204"},"modified":"2025-10-02T11:26:24","modified_gmt":"2025-10-02T11:26:24","slug":"apple-music-vp-talks-airpods-design-features-and-teases-new-beats-accessories","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/apple-music-vp-talks-airpods-design-features-and-teases-new-beats-accessories\/","title":{"rendered":"Apple Music VP talks AirPods design, features, and teases new Beats accessories"},"content":{"rendered":"<p><\/p>\n<div id=\"link_wrapped_content\">\n<section class=\"wp-block-bigbite-multi-title\"\/>\n<p>Beats unveiled its new Powerbeats Fit earbuds on Tuesday, the latest addition to the Powerbeats family. Apple invited Macworld to try out the product, and during the event, we also had the chance to chat with Oliver Schusser, the VP of Apple Music and Beats.<\/p>\n<p>A mainstay in Apple\u2019s music division for more than two decades, Schusser has worked in the film and music industry for years. Prior to Apple, he worked for Universal and BMG, as well as VP of Napster and Vodaphone. In 2004, Schusser joined Apple to work on iTunes. He participated in the creation of Apple Music and, in 2018, was promoted to VP of Apple Music. Two years later, in 2020, the executive also took over leadership of Beats.<\/p>\n<p>Schusser shared details about how the Apple and Beats teams work together while Beats has maintained its own identity. He also discussed some plans for the company\u2019s future and the strategy behind Apple Music over the past 10 years.<\/p>\n<h2 class=\"wp-block-heading\" id=\"beats-is-apple\">\u2018Beats is Apple\u2019<\/h2>\n<p>From the start, Schusser made it clear that \u201cBeats is Apple,\u201d even though each company has its own characteristics. Since Beats was acquired in 2014, the company has always had the autonomy to develop its products.<\/p>\n<p>This week\u2019s event was all about Beats, and it\u2019s not hard to see how different the new Powerbears Fit earbuds are from any AirPods model. I asked Schusser how Beats balances its own style with Apple\u2019s distinct design language and he told me that the two teams work together in many ways. For example, Schusser told me that the heart rate sensor in the Powerbeats Pro 2 was developed in collaboration with Apple engineers. The technology was later added to the recently launched <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.macworld.com\/article\/2921626\/airpods-pro-3-review-small-improvements-make-a-sizable-difference.html\" data-type=\"link\" data-id=\"https:\/\/www.macworld.com\/article\/2921626\/airpods-pro-3-review-small-improvements-make-a-sizable-difference.html\">AirPods Pro 3<\/a>.<\/p>\n<div class=\"extendedBlock-wrapper block-coreImage undefined\">\n<figure data-wp-context=\"{\" imageid=\"\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" aria-label=\"Enlarge\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-style--right=\"state.imageButtonRight\" data-wp-style--top=\"state.imageButtonTop\"><br \/>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"\/>\n\t\t\t\t<\/svg><br \/>\n\t\t\t<\/button><figcaption class=\"wp-element-caption\">\n<p>Apple Music\/Beats VP Oliver Schusser<\/p>\n<\/figcaption><\/figure>\n<p class=\"imageCredit\">Foundry<\/p>\n<\/div>\n<p>Still, Beats has kept its own sound engineers and designers, so it never loses the company\u2019s unique signature. He mentioned how some users prefer the deeper sound profile and bolder design of Beats headphones and earbuds, and how they strive to preserve that same profile across different products.<\/p>\n<p>For Schusser, Beats has strong appeal in the fitness and music segments, and also connects well with younger consumers. In his words, Beats is a \u201ccultural brand.\u201d They also want to ensure that everyone can experience Beats, not just Apple users, which is why Beats products work seamlessly with both iOS and Android.<\/p>\n<h2 class=\"wp-block-heading\" id=\"the-cable-connection\">The cable connection<\/h2>\n<p>Although Beats is known for being a company that makes headphones and speakers, they\u2019ve been releasing various accessories recently. Last year, the company introduced iPhone cases for the first time. A few months ago, Beats also launched its own <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.macworld.com\/article\/2688889\/im-done-with-apples-usb-c-charging-cables-heres-what-im-buying-instead.html\" data-type=\"link\" data-id=\"https:\/\/www.macworld.com\/article\/2688889\/im-done-with-apples-usb-c-charging-cables-heres-what-im-buying-instead.html\">lineup of USB cables<\/a>. Now the company is back with new cases for the iPhone 17.<\/p>\n<p>I asked Schusser what led Beats to create accessories such as cases and cables, and his answer was a surprise to me. Essentially, the idea of making accessories was spurred by Beats\u2019 exclusive cables for products designed in collaboration with artists, such as the Beats Studio Pro with colors chosen by Kim Kardashian, which come with color-matched cases and cables. \u201cWe realized we were really good at making cables,\u201d he said.<\/p>\n<div class=\"extendedBlock-wrapper block-coreImage undefined\">\n<figure data-wp-context=\"{\" imageid=\"\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/b2c-contenthub.com\/wp-content\/uploads\/2025\/04\/beats-cables.jpeg?quality=50&amp;strip=all&amp;w=1200\" alt=\"beats cables\" class=\"wp-image-2688891\" srcset=\"https:\/\/b2c-contenthub.com\/wp-content\/uploads\/2025\/04\/beats-cables.jpeg?quality=50&amp;strip=all 4542w, https:\/\/b2c-contenthub.com\/wp-content\/uploads\/2025\/04\/beats-cables.jpeg?resize=300%2C200&amp;quality=50&amp;strip=all 300w, https:\/\/b2c-contenthub.com\/wp-content\/uploads\/2025\/04\/beats-cables.jpeg?resize=768%2C512&amp;quality=50&amp;strip=all 768w, https:\/\/b2c-contenthub.com\/wp-content\/uploads\/2025\/04\/beats-cables.jpeg?resize=1200%2C800&amp;quality=50&amp;strip=all 1200w, https:\/\/b2c-contenthub.com\/wp-content\/uploads\/2025\/04\/beats-cables.jpeg?resize=1536%2C1024&amp;quality=50&amp;strip=all 1536w, https:\/\/b2c-contenthub.com\/wp-content\/uploads\/2025\/04\/beats-cables.jpeg?resize=2048%2C1365&amp;quality=50&amp;strip=all 2048w, https:\/\/b2c-contenthub.com\/wp-content\/uploads\/2025\/04\/beats-cables.jpeg?resize=1240%2C826&amp;quality=50&amp;strip=all 1240w, https:\/\/b2c-contenthub.com\/wp-content\/uploads\/2025\/04\/beats-cables.jpeg?resize=150%2C100&amp;quality=50&amp;strip=all 150w\" width=\"1200\" height=\"800\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" loading=\"lazy\"\/><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" aria-label=\"Enlarge\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-style--right=\"state.imageButtonRight\" data-wp-style--top=\"state.imageButtonTop\"><br \/>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"\/>\n\t\t\t\t<\/svg><br \/>\n\t\t\t<\/button><figcaption class=\"wp-element-caption\">\n<p>Beats\u2019 USB-C cables are cheaper and more colorful than Apple\u2019s own cables.<\/p>\n<\/figcaption><\/figure>\n<p class=\"imageCredit\">Foundry<\/p>\n<\/div>\n<p>Just as Beats tries to make its headphones more fun to use, the design team wanted to bring the same approach to other types of accessories, such as USB cables. Schusser says they\u2019re making \u201cpremium and high-quality\u201d accessories with a touch of Beats. We can see this in the new Beats cases for the iPhone 17 models and the Beats cable, which are available in red, navy blue, and beige, a stark contrast from Apple\u2019s all-white options. <\/p>\n<p>He also highlighted how Beats\u2019 more humorous campaigns, such as those featuring the Beats Pill People, help the company reach a broader audience. The response has been extremely positive. \u201cOur customers are loving it,\u201d the executive said.<\/p>\n<p>When it comes to the future, Schusser says we can expect more accessories from Beats. I\u2019d personally love to see Beats-branded Apple Watch bands, so here\u2019s hoping Schusser takes note of my suggestion.<\/p>\n<h2 class=\"wp-block-heading\" id=\"consistency-matters\">Consistency matters<\/h2>\n<p>Schusser also spoke briefly about his work at Apple Music. When asked about Apple Music having fewer social features than competitors such as Spotify, he argued that this isn\u2019t exactly the case.<\/p>\n<p>He asserted that \u201cother companies talk more about social features,\u201d and emphasized that Apple Music lets users share songs, playlists, and see what their friends are listening to. Still, he says the company is always open to feedback and wants to make the platform more enjoyable for everyone.<\/p>\n<div class=\"extendedBlock-wrapper block-coreImage undefined\">\n<figure data-wp-context=\"{\" imageid=\"\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/b2c-contenthub.com\/wp-content\/uploads\/2025\/10\/Beats-case.jpg?quality=50&amp;strip=all&amp;w=1200\" alt=\"Orange Beats case on iPhone 17 Pro with Powerbeats Fit\" class=\"wp-image-2927295\" srcset=\"https:\/\/b2c-contenthub.com\/wp-content\/uploads\/2025\/10\/Beats-case.jpg?quality=50&amp;strip=all 2400w, https:\/\/b2c-contenthub.com\/wp-content\/uploads\/2025\/10\/Beats-case.jpg?resize=300%2C200&amp;quality=50&amp;strip=all 300w, https:\/\/b2c-contenthub.com\/wp-content\/uploads\/2025\/10\/Beats-case.jpg?resize=768%2C512&amp;quality=50&amp;strip=all 768w, https:\/\/b2c-contenthub.com\/wp-content\/uploads\/2025\/10\/Beats-case.jpg?resize=1200%2C800&amp;quality=50&amp;strip=all 1200w, https:\/\/b2c-contenthub.com\/wp-content\/uploads\/2025\/10\/Beats-case.jpg?resize=1536%2C1024&amp;quality=50&amp;strip=all 1536w, https:\/\/b2c-contenthub.com\/wp-content\/uploads\/2025\/10\/Beats-case.jpg?resize=2048%2C1365&amp;quality=50&amp;strip=all 2048w, https:\/\/b2c-contenthub.com\/wp-content\/uploads\/2025\/10\/Beats-case.jpg?resize=1240%2C826&amp;quality=50&amp;strip=all 1240w, https:\/\/b2c-contenthub.com\/wp-content\/uploads\/2025\/10\/Beats-case.jpg?resize=150%2C100&amp;quality=50&amp;strip=all 150w\" width=\"1200\" height=\"800\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" loading=\"lazy\"\/><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" aria-label=\"Enlarge\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-style--right=\"state.imageButtonRight\" data-wp-style--top=\"state.imageButtonTop\"><br \/>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"\/>\n\t\t\t\t<\/svg><br \/>\n\t\t\t<\/button><figcaption class=\"wp-element-caption\">\n<p>Beats\u2019 headphones and accessories are made by Apple but have their own identity.<\/p>\n<\/figcaption><\/figure>\n<p class=\"imageCredit\">Foundry<\/p>\n<\/div>\n<p>He was also asked about the differences between Apple Music on iOS and macOS, as there are some features that are not available on both platforms.<\/p>\n<p>Schusser noted that Apple has been working to make the Apple Music experience \u201cmore consistent\u201d across each platform. For example, iOS 26 finally lets users create folders in Apple Music, a feature that was previously exclusive to the Mac version of Apple Music. He also noted that with iOS 26 and macOS 26, both platforms are getting the same new features, such as AutoMix.<\/p>\n<p>Finally, Schusser talked about the importance of the new Apple Music Studio building in Los Angeles that opened earlier this year, and we were able to take a tour of it. Stay tuned to Macworld for a sneak peek at the gorgeous space.<\/p>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.macworld.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Beats unveiled its new Powerbeats Fit earbuds on Tuesday, the latest addition to the Powerbeats family. Apple invited Macworld to try out the product, and during the event, we also had the chance to chat with Oliver Schusser, the VP of Apple Music and Beats. A mainstay in Apple\u2019s music division for more than two [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2064205,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[],"class_list":["post-2064204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/10\/Apple-Music-VP-talks-AirPods-design-features-and-teases-new.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2064204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2064204"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2064204\/revisions"}],"predecessor-version":[{"id":2064206,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2064204\/revisions\/2064206"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2064205"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2064204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2064204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2064204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}