<\/p>\n
\n\tThe Creator Economy took the spotlight late on Thursday at the\u00a0fifth edition of\u00a0Iberseries<\/a>\u00a0& Platino Industria in\u00a0Madrid, Spain<\/a>. Soraya Castellanos, head of partnerships & programs EMEA at TikTok, Pilar S\u00e1nchez Mac\u00edas, head of top creators and agencies at Google\u2019s YouTube, and Paula Palomino, global director Spanish partnerships, Spain and Spanish-speaking Americas at Amazon\u2019s Twitch, brought digital cred to the event.<\/p>\n \n\tTheir message to the film, TV and related industries: We are happy to work with you. \u201cWe can be a partner,\u201d said S\u00e1nchez Mac\u00edas, according to a simultaneous English translation of her Spanish comments provided by the event. \u201cWe won\u2019t replace you.\u201d<\/p>\n \n\tCastellanos echoed that, pointing to a recent TikTok activation that helped promote Amazon\u2019s Prime hit The Summer I Turned Prett<\/em>y<\/a>. \u201cWe had people share if they are Team Jeremiah or Team Conrad,\u201d she explained.<\/p>\n \n\tMeanwhile, Palomino highlighted Twitch\u2019s strong gaming roots and how it has grown beyond those. For example, Twitch and Minecraft have frequently collaborated, including in the form of rewards, so-called Twitch Drops, for users watching eligible Minecraft streams on Twitch.\u00a0That was also the case with A Minecraft Movie<\/em>, with Twitch Drops offered to viewers of specific livestreams.<\/p>\n \n\tSpain is seeing growth in free streaming services usage, a space that sees\u00a0YouTube as the dominant player. (To that point: The FAST\u00a0<\/strong>Barometer<\/a>, a new service from analytics, data, and consulting company GECA, is designed to analyze the performance of free video streamers, whether FAST, AVOD or FVOD.)<\/p>\n \n\tEarlier on day 3 of Iberseries, a Skydance Animation Madrid executive<\/a> provided updates on the business and its movies, Spain\u2019s Pedralonga Estudios unveiled<\/a> virtual facility Coru\u00f1a Immersive Studio, and Mexican actor, producer, director\u00a0Eugenio Derbez<\/a>\u00a0(CODA<\/em>,\u00a0Radical<\/em>) discussed his career and the dark sides of AI.<\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.hollywoodreporter.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" The Creator Economy took the spotlight late on Thursday at the\u00a0fifth edition of\u00a0Iberseries\u00a0& Platino Industria in\u00a0Madrid, Spain. Soraya Castellanos, head of partnerships & programs EMEA at TikTok, Pilar S\u00e1nchez Mac\u00edas, head of top creators and agencies at Google\u2019s YouTube, and Paula Palomino, global director Spanish partnerships, Spain and Spanish-speaking Americas at Amazon\u2019s Twitch, brought digital […]<\/p>\n","protected":false},"author":2,"featured_media":2064697,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[385662,385663,24379],"class_list":["post-2064696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-iberseries","tag-iberseries-platino-industria","tag-international"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/10\/YouTube-TikTok-Twitch-to-Entertainment-Media-We-Can-Be-Partners.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2064696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2064696"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2064696\/revisions"}],"predecessor-version":[{"id":2064698,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2064696\/revisions\/2064698"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2064697"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2064696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2064696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2064696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}