{"id":2067168,"date":"2025-10-03T18:06:11","date_gmt":"2025-10-03T18:06:11","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2067168"},"modified":"2025-10-03T18:06:11","modified_gmt":"2025-10-03T18:06:11","slug":"celebrity-gossip-reporters-reveal-the-tricks-of-the-trade","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/celebrity-gossip-reporters-reveal-the-tricks-of-the-trade\/","title":{"rendered":"Celebrity Gossip Reporters Reveal the Tricks of the Trade"},"content":{"rendered":"<p><\/p>\n<div>\n<p>Adele is dating <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/video.vice.com\/en_uk\/video\/skepta-top-boy\/563b7a8377d3d2a86bcd9a4b?latest=1\" target=\"_blank\" rel=\"noopener\">Skepta<\/a>. The gossip columns have unearthed indisputable evidence proving their relationship to be fact: <\/p>\n<p>\u2013 Both from Tottenham.<br \/>\u2013 Adele likes Grime.<br \/>\u2013 Their chat on social media includes heart emojis. <br \/>\u2013 A source says they are.<\/p>\n<p>Are Skepta and <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.vice.com\/en_uk\/article\/ywxb45\/adele-officiated-a-fucking-wedding\" target=\"_blank\" rel=\"noopener\">Adele<\/a> really cuddled up on the sofa together right now? Or is this story, and all the other stories like it, wholly fabricated? Is \u201ca source close to\u201d actually just code for \u201cI\u2019m making this up because I need to write a story before 6PM\u201d? Is Jennifer Aniston really still in love with Brad Pitt, or does she not give a fuck? To find out, I spoke to former and current showbiz reporters about how the sausage gets made.<\/p>\n<p>In the 1990s and early 2000s almost all showbiz stories would leak out at <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.vice.com\/en_uk\/topic\/celebrity\" target=\"_blank\" rel=\"noopener\">celebrity<\/a> parties. The job of the journalist would be to ignore the prawn tempura and pink champagne, and instead chase the rumours. Former <i>Mirror<\/i> showbiz journalist Jody Thompson would turn up to these events every night after work (yes, she was very tired), sidle up to celebs and attempt to get information through conversation. A simple, \u201cIs there anything going on in your love life?\u201d would often kickstart a story, but she remembers journos employing more extreme tactics. <\/p>\n<p>\u201cI remember this reporter snuck into a party that Kelly Osbourne was having, hid behind a sofa and started listening into Kelly\u2019s conversation,\u201d she says. \u201cShe was caught, and Kelly punched her in the face [Osbourne <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.theguardian.com\/lifeandstyle\/lostinshowbiz\/2009\/jan\/19\/kelly-osbourne-allegedly-slaps-journalist\" target=\"_blank\" rel=\"noopener\">was arrested<\/a> in 2009 for allegedly slapping a gossip columnist]. It sounds quite extreme, but there was already history between them \u2013 this reporter had been making up all sorts of nonsense about Kelly and that was definitely the final straw.\u201d<\/p>\n<p><iframe src=\"https:\/\/www.vice.com\/en_uk\/embed\/article\/qvgpbv\/why-celebrities-from-reality-stars-to-a-listers-fake-their-marriages?utm_source=stylizedembed_vice.com&amp;utm_campaign=a354v5&amp;site=vice\" frameborder=\"0\" style=\"border:0px none;margin:0px;\" allowfullscreen=\"\"><\/iframe><\/p>\n<p>Back then you could get stories just from being in close proximity to celebrities. Stars weren\u2019t as media-trained, so were far less likely to robotically dribble out comments their PR had fed them or move the conversation in the direction of their new fitness DVD. Camilla Wright, the editor of Popbitch, recalls how celebrities were a lot messier in the 2000s than they are now: \u201cOne of <i>The Mirror<\/i>\u2018s 3AM Girls was in a members bar like China White or Met Bar, and they happened to walk in on this famous couple shagging in the loo. She was thinking, \u2018Fucking hell, brilliant story,\u2019 although they eventually spotted her and came out all punchy and shouty.\u201d<\/p>\n<p>At that time, reporting could be described as sloppier. \u201cSometimes \u2018a source says\u2019 just meant, \u2018I made it up in the newsroom,\u2019\u201d Camilla explains. \u201cIf you needed to put quote marks around something, you could just ask the person next to you on the news desk. \u2018Sources close to\u2019 often was the star themselves making a comment.\u201d<\/p>\n<p>These guerrilla tactics quickly came to an end after the <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.vice.com\/en_uk\/article\/9bj9k7\/if-it-wasnt-for-paul-mcmullen-the-news-of-the-world-might-never-have-closed\" target=\"_blank\" rel=\"noopener\">Leveson Inquiry<\/a>, which revealed journalists scraping through bins, sneaking into parties and hacking phones, all in the name of a headline story. Though showbiz reporters might not have been the main culprits, according to Camilla, a profession-wide culture change ensued: \u201cJournalists were a lot more careful about what they were putting in the newspapers, as they were scared of going against the Leveson regulations. Equally, celebrities became nervous about talking to the press because there was a loss of trust.\u201d<\/p>\n<p>These days, celebrities choreograph their appearance in the glossies. Stories don\u2019t just slip into the papers; instead, they are meticulously mediated by the star and their publicist for maximum impact. <\/p>\n<p>Presenter and journalist Ellie Phillips, who works for MailOnline Showbiz, says much of her work involves building trust between publicists and stars. People feed her information because they know she will handle it sensitively. It\u2019s not unusual for publicists to get in contact to inform Ellie of who their star client is dating. <\/p>\n<p>\u201cIf the celebrity has been out of the limelight for a while, a relationship is a good way to get people interested again \u2013 I mean, everyone loves a romance,\u201d she says. \u201cPublicists will tell me about relationships. Sometimes it\u2019ll just be an off the record comment, others it will be something I can quote in a piece, then I try to get more information \u2013 where was the date, are they exclusive\u2026 we want a fuller picture because people like all those juicy details.\u201d<\/p>\n<p>Ellie follows an exhaustive legal procedure to make sure each article is accurate. \u201cEvery source has to be close to the person, a family member, friend, colleague \u2013 maybe they work on the TV show the star is currently on. Then we reach out to the PR for comment on whether the story is true; they will either confirm, deny or say no comment. If it\u2019s a denial we don\u2019t go ahead and publish the story, unless to confirm the denial.\u201d<\/p>\n<figure class=\"wp-block-image\"><figcaption class=\"wp-element-caption\">Photo: Richard Levine \/ Alamy Stock Photo<\/figcaption><\/figure>\n<p>It is publicists, not reporters, who are the gateway to these stories, so it\u2019s increasingly important for reporters to be nice about stars, otherwise no one will feed you gossip. \u201cYou can feel when you\u2019ve been ostracised,\u201d says Popbitch Editor, Camilla. \u201cThere are only a few big publicity agencies with big stars on their books that will talk to gossip magazines. If you do something that pisses that agency off you will lose those contacts to everybody in that world. So journalists now are more nervous on what to report on.\u201d<\/p>\n<p>These days, it\u2019s much easier for showbiz journalists to do stories in conjunction with celebrities. <br \/>\u201cIf you\u2019re nice to somebody, the manager will make sure you get in on the next story, and then the next story,\u201d says Camilla. \u201cIf you get a nasty scoop on someone \u2013 well, it might be juicy, but then you\u2019e got to find the second one on your own. That might be what\u2019s expected of you at <i>The Sun<\/i>, but there\u2019s not much left of that kind of snarky web stuff going on anymore. All the weekly mags are folding \u2013 everyone has to be much more careful.\u201d<\/p>\n<p>As well as going through their publicists, Camilla explains that a lot of influencers now have to run stories through the brands they represent before going public with information: \u201cThey have to speak to those who are paying them \u2013 the tooth whitening company, the slimming tea company, the gym \u2013 to make sure they\u2019re happy with the story. It couldn\u2019t be more inauthentic.\u201d Does that mean if BooHoo didn\u2019t approve of your new boyfriend you\u2019d have to keep your relationships under wraps? \u201cI reckon you would,\u201d Camilla admits. <\/p>\n<p>If you hear about a celebrity relationship in 2019, it\u2019s likely because they wanted you to, not because someone found enough evidence to print a story on it. The idea of celebrities selling information about themselves isn\u2019t anything new, but it has become more prevalent in recent years. \u201cI remember [an <i>X Factor<\/i> star] met rugby playboy Danny Cipriani at a party,\u201d Camilla recalls. \u201cShe ran off to the toilets to ring one of the tabloid showbiz hacks and tell them to send a photographer so that when she left the club with Danny they could get photos. I think he was quite surprised to see himself in the paper the next morning.\u201d<\/p>\n<p>Aside from keeping them in the limelight, if stars tip off the paparazzi about an upcoming date, they can negotiate to take a cut when the photographer sells the images to the papers. Unsurprisingly, this can provoke some slightly tragic behaviour. \u201cAt parties, you often see fading reality stars trying to get pictured next to somebody famous,\u201d Camilla explains. \u201cThey will desperately try to sell the story, but often nobody wants to pick it up. It happens a lot.\u201d<\/p>\n<p><iframe src=\"https:\/\/www.vice.com\/en_uk\/embed\/article\/gy4zjb\/piers-morgan-good-morning-britain-media-profile?utm_source=stylizedembed_vice.com&amp;utm_campaign=a354v5&amp;site=vice\" frameborder=\"0\" style=\"border:0px none;margin:0px;\" allowfullscreen=\"\"><\/iframe><\/p>\n<p>With celebrities on their best behaviour around the press, a lot of the detective work when it comes to unearthing relationships happens through social media. Anton <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.thesun.co.uk\/tvandshowbiz\/love-island\/9615344\/anton-blocks-fake-molly-mae\/\" target=\"_blank\" rel=\"noopener\">unfollows<\/a> Molly-Mae on Instagram, Naomi Campbell <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/metro.co.uk\/2019\/02\/05\/naomi-campbell-likes-liam-paynes-shirtless-picture-romance-rumours-heat-8449953\/\" target=\"_blank\" rel=\"noopener\">likes<\/a> Liam Payne\u2019s shirtless picture, Lewis Hamilton <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.thesun.co.uk\/tvandshowbiz\/7321569\/nicki-minaj-lewis-hamilton-instagram-rumours-romance-flirt\/\" target=\"_blank\" rel=\"noopener\">comments<\/a> \u201coh hey\u201d on a selfie of Nicki Minaj in little more than knickers. \u201cGive me 30 minutes and I can usually find out anything and everything about someone through their social media,\u201d Ellie admits. \u201cAll journalists have different skills, but this is one of the things I excel at.\u201d<\/p>\n<p>Perhaps the best example of Ellie\u2019s detective work was <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.dailymail.co.uk\/tvshowbiz\/article-6666961\/Love-Islander-Alexandra-Cane-sparks-romance-rumours-hotel-stay-hunky-estate-agent.html\" target=\"_blank\" rel=\"noopener\">when she found out<\/a> who <i>Love Island<\/i>\u2018s Alexandra Cane\u2019s new boyfriend was. Alex had posted an Instagram picture in a white robe at the South Place Hotel and had flaunted being gifted a bouquet of flowers. Ellie then searched other people tagged at that location on the same day, and found the estate agent Adam Theobald. After a quick search Ellie could see that the two had been liking and commenting on each other\u2019s pictures, which is more than enough evidence for the sidebar of shame \u2013 after first approaching representatives for comment and being given the legal \u201cOK\u201d, of course.<\/p>\n<p>In the future, celebrities might not even need to worry about how their relationship is revealed in the press, they\u2019ll just start uploading their own pictures on social media. Already, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.betterretailing.com\/products\/newspapers-magazines\/why-the-closure-of-now-magazine-puts-the-future-of-celeb-weeklies-into-doubt\/\" target=\"_blank\" rel=\"noopener\">analysis<\/a> by trade magazine <i>RN<\/i> shows that readership of the top three weekly women\u2019s gossip magazines is falling 33 percent year on year, and earlier this year the once-popular <i>Now<\/i> magazine <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.bbc.co.uk\/news\/entertainment-arts-47774570\" target=\"_blank\" rel=\"noopener\">closed<\/a> its print edition. Camilla thinks a lot of the problem lies with our distrust of the media: \u201cPeople are wising up to the fact that just because two people have been photographed together, it doesn\u2019t mean something actually happened \u2013 I think we\u2019re all a bit suspicious of relationships now.\u201d<\/p>\n<p>So are Skepta and Adele really going out? \u201cWe desperately want to believe it,\u201d says Camilla. \u201cThey are both from Tottenham, both make great music, seem to care about each other. Go back a few years ago to Angelina and Brad Pitt \u2013 we were so interested in that perfect fairytale, where the two most beautiful film stars fell in love. Now, the whole celebrity world seems so structured and fake, we want something to buy into, we want something that\u2019s real.\u201d<\/p>\n<p>You can\u2019t trust everything you read in the papers, but sometimes it would be nice to feel like you could.<\/p>\n<p><i><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/annielord8\" target=\"_blank\" rel=\"noopener\">@annielord8<\/a><\/i><\/p>\n<p><!-- AI CONTENT END 1 -->\n<\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><script>\n\t\t\t!function(f,b,e,v,n,t,s)\n\t\t\t{if(f.fbq)return;n=f.fbq=function(){n.callMethod?\n\t\t\t\tn.callMethod.apply(n,arguments):n.queue.push(arguments)};\n\t\t\t\tif(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\n\t\t\t\tn.queue=[];t=b.createElement(e);t.async=!0;\n\t\t\t\tt.src=v;s=b.getElementsByTagName(e)[0];\n\t\t\t\ts.parentNode.insertBefore(t,s)}(window,document,'script','https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n\t\t\tfbq('init', '782589578427709');\n\t\t\tfbq('track', 'PageView');\n\t\t<\/script><\/p>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.vice.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adele is dating Skepta. The gossip columns have unearthed indisputable evidence proving their relationship to be fact: \u2013 Both from Tottenham.\u2013 Adele likes Grime.\u2013 Their chat on social media includes heart emojis. \u2013 A source says they are. Are Skepta and Adele really cuddled up on the sofa together right now? Or is this story, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2067169,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25177],"tags":[22367,24311,23272,23032],"class_list":["post-2067168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrities","tag-celebrity","tag-gossip","tag-journalism","tag-media"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/10\/Celebrity-Gossip-Reporters-Reveal-the-Tricks-of-the-Trade.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2067168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2067168"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2067168\/revisions"}],"predecessor-version":[{"id":2067171,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2067168\/revisions\/2067171"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2067169"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2067168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2067168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2067168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}