{"id":2067918,"date":"2025-10-04T01:19:21","date_gmt":"2025-10-04T01:19:21","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2067918"},"modified":"2025-10-04T01:19:21","modified_gmt":"2025-10-04T01:19:21","slug":"indie-music-leaders-launch-umg-downtown-deal-opposition-campaign","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/indie-music-leaders-launch-umg-downtown-deal-opposition-campaign\/","title":{"rendered":"Indie Music Leaders Launch UMG-Downtown Deal Opposition Campaign"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tLeaders across indie music are once again teaming up to speak out against Universal Music Group\u2019s proposed acquisition of Downtown Music Holdings with a new campaign.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tDubbed \u201c100 Voices,\u201d the campaign argues that the deal, which is currently the subject of an investigation by the European Commission, \u201cposes a serious threat to competition, diversity and fair access across the music industry,\u201d according to a press release. Downtown operates distribution platforms FUGA and CD Baby, the royalty accounting service Curve and the indie publishing admin services provider Songtrust, among others \u2014 all of which are heavily utilized by independent labels and artists.<\/p>\n<div class=\"injected-related-story \/\/ lrv-u-align-items-center u-align-items-flex-start@mobile-max  lrv-u-background-color-grey-lightest  lrv-u-flex lrv-u-flex-direction-column@mobile-max u-width-710@desktop lrv-u-margin-lr-auto lrv-u-margin-tb-1 u-margin-b-250@mobile-max u-margin-t-275@mobile-max u-margin-t-250@desktop u-margin-b-250@desktop u-margin-lr-n1@mobile-max lrv-u-border-b-1 lrv-u-border-color-brand-secondary-dark lrv-u-border-t-1 lrv-u-padding-tb-1  lrv-u-padding-tb-1@mobile-max lrv-u-padding-r-1@mobile-max lrv-u-padding-l-00@mobile-max u-grid-gap-18@desktop u-grid-gap-0@mobile-max\">\n<h3 id=\"title-of-a-story\" class=\"c-title  a-article-related-module-title a-article-related-module-title--color-brand-primary a-font-accent-xl u-font-weight-800 u-letter-spacing-0179 u-line-height-normal lrv-u-color-grey-dark bb-pro-related-stories-label lrv-u-text-transform-uppercase\">\n<p>\t\t\t\t\tRelated\t\t<\/p>\n<\/h3>\n<div class=\"injected-related-story-wrapper lrv-u-flex lrv-u-justify-content-space-between  a-children-border-vertical a-children-border--grey a-children-border-width-050\">\n<div class=\"o-card  lrv-u-width-100p\">\n<div class=\"o-card__image-wrap lrv-u-flex-shrink-0 u-width-191 u-width-150@mobile-max\">\n<div class=\"c-lazy-image   lrv-u-margin-b-00@mobile-max u-width-130px@mobile-max lrv-u-margin-b-00@mobile-max\">\n\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.billboard.com\/pro\/universal-music-downtown-probe-paused-european-commission\/\" class=\"c-lazy-image__link lrv-a-unstyle-link\"><\/p>\n<div class=\"a-crop-6x4 a-crop-3x2@mobile-max\">\n<p>\t\t\t\t\t\t<\/p><\/div>\n<p>\t\t\t<\/a>\n\t<\/div><\/div>\n<\/div><\/div>\n<\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe \u201c100 Voices\u201d publication was delivered in person on Thursday (Oct. 2) to Valdis Dombrovskis, the European Commissioner for Economy and Productivity. Dombrovskis is leading the current phase of the investigation into the proposed deal, the results of which were originally slated for release in December but are now set to be revealed sometime next year (the probe was <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.billboard.com\/pro\/universal-music-downtown-probe-paused-european-commission\/\">halted last month<\/a> because documents were not submitted in a timely manner, according to the Commission.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThis isn\u2019t the first time the indie music community has rallied against the proposed acquisition. As soon as the deal was announced, independent companies and organizations including IMPALA, Beggars Group, IMPF, A2IM and Secretly Group began releasing statements asking regulators to block it. In July, more than 200 indie music execs from companies including Better Noise, Dead Oceans, Hopeless Records and Sub Pop published <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.billboard.com\/pro\/umg-downtown-deal-virgin-indie-music-execs\/\">an open letter<\/a> urging the European Commission to enter a \u201cPhase II\u201d investigation of the deal. \u201cA concentration of this magnitude would narrow the range of voices, styles and cultures that reach the public,\u201d the letter read. \u201cIt would give UMG further power to shape digital services, influence monetization thresholds and extract more, at the expense of the independent sector.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tIn response to the outpouring of concern, <strong>Nat Pastor<\/strong>\u00a0and\u00a0<strong>JT Meyers<\/strong> \u2014 co-CEOs of Virgin Music Group, the UMG subsidiary that would acquire Downtown \u2014 sent a memo to staff that rebutted some of the indie community\u2019s claims, stating in part: \u201cOur motivation for the merger and our excitement about it are rooted in this singular opportunity: by combining Downtown\u2019s and Virgin\u2019s unique capabilities, the unified company will offer an even more robust and flexible suite of services to independent labels everywhere.\u201d <\/p>\n<div class=\"injected-related-story \/\/ lrv-u-align-items-center u-align-items-flex-start@mobile-max  lrv-u-background-color-grey-lightest  lrv-u-flex lrv-u-flex-direction-column@mobile-max u-width-710@desktop lrv-u-margin-lr-auto lrv-u-margin-tb-1 u-margin-b-250@mobile-max u-margin-t-275@mobile-max u-margin-t-250@desktop u-margin-b-250@desktop u-margin-lr-n1@mobile-max lrv-u-border-b-1 lrv-u-border-color-brand-secondary-dark lrv-u-border-t-1 lrv-u-padding-tb-1  lrv-u-padding-tb-1@mobile-max lrv-u-padding-r-1@mobile-max lrv-u-padding-l-00@mobile-max u-grid-gap-18@desktop u-grid-gap-0@mobile-max\">\n<h3 id=\"title-of-a-story\" class=\"c-title  a-article-related-module-title a-article-related-module-title--color-brand-primary a-font-accent-xl u-font-weight-800 u-letter-spacing-0179 u-line-height-normal lrv-u-color-grey-dark bb-pro-related-stories-label lrv-u-text-transform-uppercase\">\n<p>\t\t\t\t\tRelated\t\t<\/p>\n<\/h3>\n<div class=\"injected-related-story-wrapper lrv-u-flex lrv-u-justify-content-space-between  a-children-border-vertical a-children-border--grey a-children-border-width-050\">\n<div class=\"o-card  lrv-u-width-100p\">\n<div class=\"o-card__image-wrap lrv-u-flex-shrink-0 u-width-191 u-width-150@mobile-max\">\n<div class=\"c-lazy-image   lrv-u-margin-b-00@mobile-max u-width-130px@mobile-max lrv-u-margin-b-00@mobile-max\">\n\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.billboard.com\/pro\/downtown-music-ceo-virgin-acquisition-controversy-letter\/\" class=\"c-lazy-image__link lrv-a-unstyle-link\"><\/p>\n<div class=\"a-crop-6x4 a-crop-3x2@mobile-max\">\n<p>\t\t\t\t\t\t<img decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"\" data-lazy-src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2025\/09\/Pieter-van-Rijn-2024-billboard-1800.jpg?w=237&amp;h=147&amp;crop=1\" alt=\"Pieter van Rijn\" data-lazy-srcset=\"\" data-lazy-sizes=\"auto\" height=\"\" width=\"\"\/><\/p><\/div>\n<p>\t\t\t<\/a>\n\t<\/div><\/div>\n<\/div><\/div>\n<\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tDowntown Music CEO <strong>Pieter van Rijn<\/strong> also blasted the opposition in <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.billboard.com\/pro\/downtown-music-ceo-virgin-acquisition-controversy-letter\/\">an open letter<\/a> published in September, in which he claimed \u201cmisinformation\u201d about the pending acquisition was designed to \u201cundermine our longstanding and trusted client relationships\u201d while ignoring the ways in which the deal would more effectively serve independents.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tA press release announcing the \u201c100 Voices\u201d campaign, unveiled on Friday (Oct. 3), includes quotes from several indie executives arguing against the deal, which can be found below. A full list of signees is available at <a rel=\"nofollow\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.blockthedeal.com\/\" target=\"_blank\">the campaign\u2019s website<\/a>.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>Martin Mills<\/strong>, founder\/chairman, Beggars: \u201cWe are now operating in an industry increasingly shaped by global corporations, whose dominance over digital infrastructure effects everything from artist visibility to revenue. This ongoing consolidation amounts to a systematic weakening of the independent sector\u2019s ability to compete on fair terms.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>Bruno Roze<\/strong>, founder\/artistic director, I Love You Records: \u201cIf Downtown\u2019s services fall under UMG\u2019s control, we fear higher costs, reduced access, and the loss of independence that small labels like ours need to survive. This deal risks creating a music ecosystem where one corporation controls too much of the infrastructure, leaving less room for diversity, innovation, and fair competition. For the long-term health of independent music, it should be blocked.\u201d<\/p>\n<div class=\"injected-related-story \/\/ lrv-u-align-items-center u-align-items-flex-start@mobile-max  lrv-u-background-color-grey-lightest  lrv-u-flex lrv-u-flex-direction-column@mobile-max u-width-710@desktop lrv-u-margin-lr-auto lrv-u-margin-tb-1 u-margin-b-250@mobile-max u-margin-t-275@mobile-max u-margin-t-250@desktop u-margin-b-250@desktop u-margin-lr-n1@mobile-max lrv-u-border-b-1 lrv-u-border-color-brand-secondary-dark lrv-u-border-t-1 lrv-u-padding-tb-1  lrv-u-padding-tb-1@mobile-max lrv-u-padding-r-1@mobile-max lrv-u-padding-l-00@mobile-max u-grid-gap-18@desktop u-grid-gap-0@mobile-max\">\n<h3 id=\"title-of-a-story\" class=\"c-title  a-article-related-module-title a-article-related-module-title--color-brand-primary a-font-accent-xl u-font-weight-800 u-letter-spacing-0179 u-line-height-normal lrv-u-color-grey-dark bb-pro-related-stories-label lrv-u-text-transform-uppercase\">\n<p>\t\t\t\t\tRelated\t\t<\/p>\n<\/h3>\n<div class=\"injected-related-story-wrapper lrv-u-flex lrv-u-justify-content-space-between  a-children-border-vertical a-children-border--grey a-children-border-width-050\">\n<div class=\"o-card  lrv-u-width-100p\">\n<div class=\"o-card__image-wrap lrv-u-flex-shrink-0 u-width-191 u-width-150@mobile-max\">\n<div class=\"c-lazy-image   lrv-u-margin-b-00@mobile-max u-width-130px@mobile-max lrv-u-margin-b-00@mobile-max\">\n\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.billboard.com\/pro\/umg-downtown-deal-virgin-indie-music-execs\/\" class=\"c-lazy-image__link lrv-a-unstyle-link\"><\/p>\n<div class=\"a-crop-6x4 a-crop-3x2@mobile-max\">\n<p>\t\t\t\t\t\t<img decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"\" data-lazy-src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2024\/07\/downtown-music-logo-2024-billboard-pro-1260.jpg?w=237&amp;h=147&amp;crop=1\" alt=\"Downtown Music\" data-lazy-srcset=\"\" data-lazy-sizes=\"auto\" height=\"\" width=\"\"\/><\/p><\/div>\n<p>\t\t\t<\/a>\n\t<\/div><\/div>\n<\/div><\/div>\n<\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>Nacho Garc\u00eda Vega<\/strong>, president, International Artist Organisation: \u201cArtists rely on a pluralistic infrastructure that reflects diversity in both ownership and access. Allowing UMG to consolidate control over a major independent player would move the industry further toward a two-tier system, where market dominance \u2014 not creative merit \u2014 determines visibility and success.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>Francesca Trainini<\/strong>, vp, PMI Italia: \u201cThis is a crucial moment for the future of Europe\u2019s music landscape. The Commission\u2019s intervention shows these concerns are being taken seriously. The risks of reinforcing the leader and losing a big competitor are clearer today than ever before. Remedies would be ineffective in today\u2019s music market. We trust the Commission will take the necessary steps to protect competition, access, and diversity across the sector.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>Birte Wiemann<\/strong>, project manager, Cargo Records Germany: \u201cWhen unchecked growth disrupts an ecosystem, diversity suffers. If UMG acquires Downtown, entire independent structures are absorbed, giving UMG new power over DSPs and data that weakens independents. The result is less diversity, more homogenised output, and a cultural niche increasingly sidelined.\u201d<\/p>\n<p><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/ubpass.co\/billboard\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><br \/><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/2HpFicp.png\" alt=\"Billboard VIP Pass\" style=\"max-width: 100%;height: auto\"\/><br \/><\/a><\/p>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.billboard.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leaders across indie music are once again teaming up to speak out against Universal Music Group\u2019s proposed acquisition of Downtown Music Holdings with a new campaign. Dubbed \u201c100 Voices,\u201d the campaign argues that the deal, which is currently the subject of an investigation by the European Commission, \u201cposes a serious threat to competition, diversity and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2067919,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[386779,386780,26961,363757,381922,386558,386781,24110,46171,368550],"class_list":["post-2067918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-acquisition","tag-downtown-music-holdings","tag-europe","tag-independent-artist","tag-independent-music","tag-indie-artist","tag-indie-labels","tag-indie-music","tag-universal-music-group","tag-virgin-music-group"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/10\/Indie-Music-Leaders-Launch-UMG-Downtown-Deal-Opposition-Campaign.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2067918","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2067918"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2067918\/revisions"}],"predecessor-version":[{"id":2067920,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2067918\/revisions\/2067920"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2067919"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2067918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2067918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2067918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}