<\/p>\n
NEW BEGINNINGS:<\/strong> Chanel has names Ayo Edebiri as its new brand ambassador in the run-up to Matthieu Blazy\u2019s first show<\/a> on Monday.<\/p>\n \u201cAyo Edebiri embodies a new generation of genre-defying performers who are constantly pushing boundaries. Her distinctive style, her wit, and her singular perspective on the world make her a natural ally of Chanel<\/a>,\u201d the house said in a statement shared first with WWD.<\/p>\n More from WWD<\/strong><\/p>\n Edebiri is best known for playing chef Sydney Adamu in the series \u201cThe Bear\u201d \u2013 for which she was won several awards, including a Golden Globe and an Emmy<\/a> \u2013 but she is also a screenwriter and director.<\/p>\n She teased the partnership by wearing Chanel for the premiere of her new film, \u201cAfter the Hunt,\u201d at the Venice Film Festival and the New York Film Festival.<\/p>\n \u201cAyo is all strength, but at the same time, she is vulnerable enough to always put herself out there,\u201d Blazy said. \u201cNothing can stop her. I admire her boldness, her beauty, her intellect, and her choice of artistic projects. She does it all while being incredibly kind and witty, with the warmest smile.\u201d<\/p>\n Edebiri is expected to attend Blazy\u2019s debut show on Monday evening at the Grand Palais in Paris.<\/p>\n \u201cMatthieu and I clicked right away. I love his vision, both sensitive and joyful. There is ease and elegance, yet a beautiful internal power. His looks give me confidence, but I still feel like myself. I am so happy to be embarking on this adventure with Matthieu and Chanel,\u201d she said.<\/p>\n Best of WWD<\/strong><\/p>\n Sign up for WWD’s Newsletter<\/a>. For the latest news, follow us on Facebook<\/a>, Twitter<\/a>, and Instagram<\/a>.<\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.yahoo.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" NEW BEGINNINGS: Chanel has names Ayo Edebiri as its new brand ambassador in the run-up to Matthieu Blazy\u2019s first show on Monday. \u201cAyo Edebiri embodies a new generation of genre-defying performers who are constantly pushing boundaries. Her distinctive style, her wit, and her singular perspective on the world make her a natural ally of Chanel,\u201d […]<\/p>\n","protected":false},"author":2,"featured_media":2070460,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25173],"tags":[344575,380282,314892,387857,387858,316694],"class_list":["post-2070459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artists","tag-ayo-edebiri","tag-brand-ambassador","tag-chanel","tag-matthieu-blazy","tag-sydney-adamu","tag-wwd"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/10\/Ayo-Edebiri-Is-Matthieu-Blazys-First-Chanel-Ambassador.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2070459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2070459"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2070459\/revisions"}],"predecessor-version":[{"id":2070461,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2070459\/revisions\/2070461"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2070460"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2070459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2070459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2070459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}