{"id":2070518,"date":"2025-10-05T16:11:15","date_gmt":"2025-10-05T16:11:15","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2070518"},"modified":"2025-10-05T16:11:15","modified_gmt":"2025-10-05T16:11:15","slug":"amazon-takes-bonds-guns-away-from-him","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/amazon-takes-bonds-guns-away-from-him\/","title":{"rendered":"Amazon takes Bond\u2019s guns away from him"},"content":{"rendered":"<p><\/p>\n<div data-article-body=\"true\">\n<p class=\"mb-4 text-lg md:leading-8 break-words\">James Bond has been disarmed by Amazon, with all guns removed from promotional material for the franchise.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The <a rel=\"nofollow\" target=\"_blank\" class=\"link \" href=\"https:\/\/www.telegraph.co.uk\/amazon\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:streaming giant;elm:context_link;itc:0;sec:content-canvas\">streaming giant<\/a>, which recently acquired the rights to the <a rel=\"nofollow\" target=\"_blank\" class=\"link \" href=\"https:\/\/www.telegraph.co.uk\/james-bond\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Bond franchise;elm:context_link;itc:0;sec:content-canvas\">Bond franchise<\/a>, has stripped 007 of his sidearm in new images advertising the films online.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Stars including Sean Connery, Roger Moore and Pierce Brosnan appeared empty handed in the promotional pictures.<\/p>\n<figure class=\"relative mb-4\">\n<div class=\"relative\"><button aria-label=\"View larger image\" class=\"group absolute bottom-3 right-3 size-10 md:size-[50px] lg:inset-0 lg:size-full lg:bg-transparent\" data-ylk=\"elm:expand;itc:1;sec:image-lightbox;slk:lightbox-open;\"><span class=\"absolute bottom-0 right-0 rounded-full bg-white p-3 opacity-100 shadow-elevation-3 transition-opacity duration-300 group-hover:block group-hover:opacity-100 md:p-[17px] lg:bottom-6 lg:right-6 lg:bg-white\/90 lg:p-5 lg:opacity-0 lg:shadow-none\"><svg viewbox=\"0 0 22 22\" aria-hidden=\"true\" class=\"size-4 lg:size-6\" width=\"22\" height=\"22\"><path d=\"M12.372.92c0-.506.41-.916.915-.916L21 0l-.004 7.712a.917.917 0 0 1-1.832 0V3.183l-6.827 6.828-1.349-1.348 6.828-6.828h-4.529a.915.915 0 0 1-.915-.915M1.835 17.816l6.828-6.828 1.349 1.349-6.829 6.827h4.529a.915.915 0 0 1 0 1.831L0 21l.004-7.713a.916.916 0 0 1 1.831 0z\"\/><\/svg><\/span><\/button><dialog aria-label=\"Modal Dialog\" aria-modal=\"true\" class=\"fixed inset-0 z-4 size-full max-h-none max-w-none bg-white hidden\"\/><\/div><figcaption class=\"relative text-sm mt-1 pr-2.5\">\n<p>Pearce Brosnan was armed in the original poster for Goldeneye<\/p>\n<\/figcaption><\/figure>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The company\u2019s revised online posters now feature images from the Bond films themselves, though none of the promotional images show 007 with a weapon.<\/p>\n<figure class=\"relative mb-4\">\n<div class=\"relative\"><img alt=\"(L-R) A before (armed) and after (disarmed) composite of Roger Moore as 007 in the original poster for A View To A Kill and Amazon's more sanitised version\" loading=\"lazy\" width=\"960\" height=\"600\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/OF6xJS1uG9SvIlRGNUI4Nw--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTYwMDtjZj13ZWJw\/https:\/\/media.zenfs.com\/en\/the_telegraph_258\/e01784de063cc66299fc4590326d04e3\"\/><button aria-label=\"View larger image\" class=\"group absolute bottom-3 right-3 size-10 md:size-[50px] lg:inset-0 lg:size-full lg:bg-transparent\" data-ylk=\"elm:expand;itc:1;sec:image-lightbox;slk:lightbox-open;\"><span class=\"absolute bottom-0 right-0 rounded-full bg-white p-3 opacity-100 shadow-elevation-3 transition-opacity duration-300 group-hover:block group-hover:opacity-100 md:p-[17px] lg:bottom-6 lg:right-6 lg:bg-white\/90 lg:p-5 lg:opacity-0 lg:shadow-none\"><svg viewbox=\"0 0 22 22\" aria-hidden=\"true\" class=\"size-4 lg:size-6\" width=\"22\" height=\"22\"><path d=\"M12.372.92c0-.506.41-.916.915-.916L21 0l-.004 7.712a.917.917 0 0 1-1.832 0V3.183l-6.827 6.828-1.349-1.348 6.828-6.828h-4.529a.915.915 0 0 1-.915-.915M1.835 17.816l6.828-6.828 1.349 1.349-6.829 6.827h4.529a.915.915 0 0 1 0 1.831L0 21l.004-7.713a.916.916 0 0 1 1.831 0z\"\/><\/svg><\/span><\/button><dialog aria-label=\"Modal Dialog\" aria-modal=\"true\" class=\"fixed inset-0 z-4 size-full max-h-none max-w-none bg-white hidden\"\/><\/div><figcaption class=\"relative text-sm mt-1 pr-2.5\">\n<p>Roger Moore in the original poster for A View To A Kill and Amazon\u2019s disarmed version<\/p>\n<\/figcaption><\/figure>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Amazon\u2019s initial online promotional material also did away with any hint of 007\u2019s female companions, instead showing digitally enhanced images of various Bond actors standing alone.<\/p>\n<figure class=\"relative mb-4\">\n<div class=\"relative\"><img alt=\"(L-R) A composite of Roger Moore complete with guns and surrounded by an array of Bond girls contrasts with Amazon's more sanitised promotional material of Moore alone and disarmed\" loading=\"lazy\" width=\"960\" height=\"600\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/QVZ5guAyBfVuvKRQFo1IJQ--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTYwMDtjZj13ZWJw\/https:\/\/media.zenfs.com\/en\/the_telegraph_258\/a5bdf657dbde5ae7370cdc75964886ec\"\/><button aria-label=\"View larger image\" class=\"group absolute bottom-3 right-3 size-10 md:size-[50px] lg:inset-0 lg:size-full lg:bg-transparent\" data-ylk=\"elm:expand;itc:1;sec:image-lightbox;slk:lightbox-open;\"><span class=\"absolute bottom-0 right-0 rounded-full bg-white p-3 opacity-100 shadow-elevation-3 transition-opacity duration-300 group-hover:block group-hover:opacity-100 md:p-[17px] lg:bottom-6 lg:right-6 lg:bg-white\/90 lg:p-5 lg:opacity-0 lg:shadow-none\"><svg viewbox=\"0 0 22 22\" aria-hidden=\"true\" class=\"size-4 lg:size-6\" width=\"22\" height=\"22\"><path d=\"M12.372.92c0-.506.41-.916.915-.916L21 0l-.004 7.712a.917.917 0 0 1-1.832 0V3.183l-6.827 6.828-1.349-1.348 6.828-6.828h-4.529a.915.915 0 0 1-.915-.915M1.835 17.816l6.828-6.828 1.349 1.349-6.829 6.827h4.529a.915.915 0 0 1 0 1.831L0 21l.004-7.713a.916.916 0 0 1 1.831 0z\"\/><\/svg><\/span><\/button><dialog aria-label=\"Modal Dialog\" aria-modal=\"true\" class=\"fixed inset-0 z-4 size-full max-h-none max-w-none bg-white hidden\"\/><\/div><figcaption class=\"relative text-sm mt-1 pr-2.5\">\n<p>Moore complete with guns and an array of Bond girls contrasts with Amazon\u2019s more sanitised update<\/p>\n<\/figcaption><\/figure>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">However, Amazon appears to have accepted that Bond always gets the girl, and revised online material for the franchise now features 007 alongside various love interests.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The creation of posters featuring an unarmed Bond may do little to diffuse fears that the franchise has become \u201cwoke\u201d.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Some fans were concerned that Daniel Craig\u2019s iteration was made increasingly emotionally vulnerable throughout his five films, diverging from the character of a detached womaniser.<\/p>\n<figure class=\"relative mb-4\">\n<div class=\"relative\"><img alt=\"Daniel Craig portrayed a more sensitive Bond, in a departure from the detached womaniser created by Ian Fleming\" loading=\"lazy\" width=\"306\" height=\"441\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/rSu2WyCq3FYBbjE9yPKxnA--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTQyMDtoPTYwNTtjZj13ZWJw\/https:\/\/media.zenfs.com\/en\/the_telegraph_258\/6a2e28b92b776c366e8fc8dd49702954\"\/><\/div><figcaption class=\"relative text-sm mt-1 pr-2.5\">\n<p>Daniel Craig portrayed a more sensitive Bond, in a departure from the detached womaniser created by Ian Fleming<\/p>\n<\/figcaption><\/figure>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The streaming giant had had some say in the franchise, having bought MGM Studios, which held distribution rights for the original Bond producers, Eon.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Eon boss Barbara Broccoli has reportedly shot down a number of Amazon proposals for the Bond franchise in the past, and has dismissed the occasional calls for a female 007.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">However, Amazon will now have the power to decide the future of Bond, and <a rel=\"nofollow\" target=\"_blank\" class=\"link \" href=\"https:\/\/www.telegraph.co.uk\/films\/0\/next-james-bond-film-who-will-play-007-and-who-will-direct-amazon\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:who should play the spy;elm:context_link;itc:0;sec:content-canvas\">who should play the spy<\/a>.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">While guns are not visible in the current view-facing promotional material online, anyone who decides to watch a Bond film on Amazon, and clicks on a given title, will soon see 007 armed in various images and sequences.<\/p>\n<figure class=\"relative mb-4\">\n<div class=\"relative\"><img alt=\"None of Amazon's promotional images of their various James Bond films show 007 with a weapon\" loading=\"lazy\" width=\"809\" height=\"501\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/acAUCQOrJVtceYVTiLmjFQ--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTU5NTtjZj13ZWJw\/https:\/\/media.zenfs.com\/en\/the_telegraph_258\/5daa76d36267cbc90fc29e055d92f684\"\/><button aria-label=\"View larger image\" class=\"group absolute bottom-3 right-3 size-10 md:size-[50px] lg:inset-0 lg:size-full lg:bg-transparent\" data-ylk=\"elm:expand;itc:1;sec:image-lightbox;slk:lightbox-open;\"><span class=\"absolute bottom-0 right-0 rounded-full bg-white p-3 opacity-100 shadow-elevation-3 transition-opacity duration-300 group-hover:block group-hover:opacity-100 md:p-[17px] lg:bottom-6 lg:right-6 lg:bg-white\/90 lg:p-5 lg:opacity-0 lg:shadow-none\"><svg viewbox=\"0 0 22 22\" aria-hidden=\"true\" class=\"size-4 lg:size-6\" width=\"22\" height=\"22\"><path d=\"M12.372.92c0-.506.41-.916.915-.916L21 0l-.004 7.712a.917.917 0 0 1-1.832 0V3.183l-6.827 6.828-1.349-1.348 6.828-6.828h-4.529a.915.915 0 0 1-.915-.915M1.835 17.816l6.828-6.828 1.349 1.349-6.829 6.827h4.529a.915.915 0 0 1 0 1.831L0 21l.004-7.713a.916.916 0 0 1 1.831 0z\"\/><\/svg><\/span><\/button><dialog aria-label=\"Modal Dialog\" aria-modal=\"true\" class=\"fixed inset-0 z-4 size-full max-h-none max-w-none bg-white hidden\"\/><\/div><figcaption class=\"relative text-sm mt-1 pr-2.5\">\n<p>None of Amazon\u2019s promotional images show 007 with a weapon<\/p>\n<\/figcaption><\/figure>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Guns are unavoidable in the franchise, and the first few seconds of the first Bond film, 1962\u2019s Dr No, are shot \u201cinside a gun\u201d in the famous gun barrel opening sequence.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The motivation for Amazon removing guns from the Bond posters is not clear, but the practice of removing weapons from promotion material is not new.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">In 2018, Disney removed a laser gun from the promotional poster for its Han Solo film. Rather than the Star Wars character wielding the weapon, he was edited to be shown simply standing.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">In 2025, the company also removed several guns from the poster for the action film Thunderbolts.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.telegraph.co.uk\/customer\/subscribe\/01doysa\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Broaden your horizons with award-winning British journalism. Try The Telegraph free for 1 month with unlimited access to our award-winning website, exclusive app, money-saving offers and more.;elm:context_link;itc:0;sec:content-canvas\" class=\"link \"><b>Broaden your horizons with award-winning British journalism. Try The Telegraph free for 1 month with unlimited access to our award-winning website, exclusive app, money-saving offers and more.<\/b><\/a><\/p>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.yahoo.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>James Bond has been disarmed by Amazon, with all guns removed from promotional material for the franchise. The streaming giant, which recently acquired the rights to the Bond franchise, has stripped 007 of his sidearm in new images advertising the films online. Stars including Sean Connery, Roger Moore and Pierce Brosnan appeared empty handed in [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2070519,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[23763,381716,342389,315031,387880,349841,320000],"class_list":["post-2070518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-amazon","tag-bond-franchise","tag-bond-girls","tag-james-bond","tag-promotional-material","tag-roger-moore","tag-sean-connery"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/10\/Amazon-takes-Bonds-guns-away-from-him.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2070518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2070518"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2070518\/revisions"}],"predecessor-version":[{"id":2070520,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2070518\/revisions\/2070520"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2070519"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2070518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2070518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2070518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}