<\/p>\n
Taylor Swift is a phenomenon. A moment in time. An experience unlike anything else in the world of music. Her presence drives engagement, revenue and connection for everything her brand touches. We saw this earlier this year when she provided more than two hours of non-sports commentary on her boyfriend\u2019s podcast, New Heights<\/em>. It shattered records, touching the music, news and sports media all in a single appearance. Sports radio<\/a> brands were discussing it, news media brands were criticizing it and music brands shared in it.<\/p>\n That\u2019s the definition of a phenomenon.<\/p>\n On Friday, Barrett Media published<\/a> a lengthy piece on how music radio celebrated the release of her new album, The Life of a Showgirl<\/em>. While the title may not appeal to the under-18 crowd, the music encased within the tracks surely did. Getting back to being a phenomenon \u2014 is there anything that sports radio could learn from its music counterparts this past weekend as they celebrated the album\u2019s release? There is. And it should shed light on the biggest opportunity sports radio continues to miss.<\/p>\n Let\u2019s state the facts first. <\/p>\n Swift\u2019s album will no doubt be the best-selling record of the calendar year. She had a documentary filmed about the creation of the new album that tops<\/a> the box office this weekend. Last year\u2019s Eras Tour<\/em> grossed<\/a> more than $1 billion in revenue and more than $2 billion over its two-year run.<\/p>\n