{"id":2071865,"date":"2025-10-06T09:26:46","date_gmt":"2025-10-06T09:26:46","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2071865"},"modified":"2025-10-06T09:26:46","modified_gmt":"2025-10-06T09:26:46","slug":"professor-makes-nbcs-on-brand-with-jimmy-fallon-show","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/professor-makes-nbcs-on-brand-with-jimmy-fallon-show\/","title":{"rendered":"Professor makes NBC&#8217;s \u2018On Brand with Jimmy Fallon\u2019 show"},"content":{"rendered":"<p><\/p>\n<div data-article-body=\"true\">\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Middle Tennessee State University professor Raj Srivastava, who teaches marketing in the Jennings A. Jones College of Business, debuted on national television recently as a cast member in the first episode of NBC&#8217;s new competition show \u201cOn Brand with Jimmy Fallon.\u201d<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Srivastava, known as Dr. Raj with his students, captured the attention of the show&#8217;s producers through his viral TikTok videos, many of them based on his experience as an MTSU professor, which has garnered millions of views.<\/p>\n<figure class=\"relative mb-4\">\n<div class=\"relative\"><button aria-label=\"View larger image\" class=\"group absolute bottom-3 right-3 size-10 md:size-[50px] lg:inset-0 lg:size-full lg:bg-transparent\" data-ylk=\"elm:expand;itc:1;sec:image-lightbox;slk:lightbox-open;\"><span class=\"absolute bottom-0 right-0 rounded-full bg-white p-3 opacity-100 shadow-elevation-3 transition-opacity duration-300 group-hover:block group-hover:opacity-100 md:p-[17px] lg:bottom-6 lg:right-6 lg:bg-white\/90 lg:p-5 lg:opacity-0 lg:shadow-none\"><svg viewbox=\"0 0 22 22\" aria-hidden=\"true\" class=\"size-4 lg:size-6\" width=\"22\" height=\"22\"><path d=\"M12.372.92c0-.506.41-.916.915-.916L21 0l-.004 7.712a.917.917 0 0 1-1.832 0V3.183l-6.827 6.828-1.349-1.348 6.828-6.828h-4.529a.915.915 0 0 1-.915-.915M1.835 17.816l6.828-6.828 1.349 1.349-6.829 6.827h4.529a.915.915 0 0 1 0 1.831L0 21l.004-7.713a.916.916 0 0 1 1.831 0z\"\/><\/svg><\/span><\/button><dialog aria-label=\"Modal Dialog\" aria-modal=\"true\" class=\"fixed inset-0 z-4 size-full max-h-none max-w-none bg-white hidden\"\/><\/div><figcaption class=\"relative text-sm mt-1 pr-2.5\">\n<p>Middle Tennessee State University marketing professor Raj Srivastava appeared on national television recently as a cast member in the first episode of NBC&#8217;s new competition show \u201cOn Brand with Jimmy Fallon.\u201d<\/p>\n<\/figcaption><\/figure>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The first episode of NBC&#8217;s new competition show was all about Dunkin&#8217;, the iconic, New England-born quick service restaurant known for its sweet morning staples and tasty Munchkins.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">After a brief introduction by Fallon, host of NBC&#8217;s \u201cTonight Show\u201d, and Chief Marketing Officer Bozoma Saint John, the 10 new employees of the On Brand agency \u2014 aka the contestants \u2014 met up at a Dunkin&#8217; location to receive their first assignment.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The task handed to Srivastava and his fellow contestants was about Dunkin&#8217;, and Srivastava pitched a play on the &#8220;America runs on Dunkin&#8217;\u201d slogan.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">After the pitches, Murphy and Nelson announced that they were most impressed by Ryan Winn, owner of his own Nashville agency, who pitched a &#8220;power pail&#8221; aimed at &#8220;doers&#8221; and blue-collar workers, and Bianca Fernandez, currently creative director of a skincare brand owned by actress Lili Reinhart, with her spy-themed &#8220;Breakfast Handl&#8217;d.&#8221;<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Contestants, including Strivastava, were divided into teams, tasked with impressing a long line of customers at a Dunkin&#8217; store as proof of concept. At one counter, Strivastava, a member of Fernandez\u2019s team, promoted &#8220;Breakfast Handl&#8217;d&#8221; with a custom Dunkin&#8217; Magic 8 Ball and the tagline &#8220;Dunkin&#8217; decides.\u201d<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">While Nelson and Murphy were impressed by the work of both teams, they opted to go with Wynn&#8217;s &#8220;Power Pail,\u201d saying customers were drawn to its relatability and cute packaging.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">No one was sent home in the premiere. The question of who will go home is still up in the air \u2014 pun intended: the On Brand agency\u2019s next client is Southwest Airlines.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">\u201cOn Brand\u201d airs Tuesdays and Fridays at 7 p.m. Central on NBC and episodes also stream on Peacock.<\/p>\n<h2 class=\"mb-4 text-xl font-bold md:text-2xl\">Casualty simulation prepares students<\/h2>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">In the heart of the Cason-Kennedy Nursing Building on the campus of Middle Tennessee State University, Physician Assistant Studies students scramble to deal with a mass casualty event \u2014 a simulation that is as close to the real thing as possible.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">With each simulation, paid actors play carefully scripted characters with varying injuries and acuities for students to assess and treat.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">\u201cThey have to stay calm and deal with whatever situation they have while they evaluate everybody and figure out who needs advanced treatment,\u201d said Marie Patterson, assistant professor and Physician Assistant Studies director.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The scenario for the hands-on exam held over the summer: There\u2019s been a tornado and the mock rural hospital emergency room is filled with patients, but there are limited resources to respond to injuries.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">\u201cThe nearest trauma center is 20 miles away, but the road is blocked,\u201d clinical assistant professor Dr. Jennifer Rayburn told the students during the simulation. \u201cWe have one med evac (air ambulance), no ICU (intensive care unit) and no cardiologist. An orthopedist and a general surgeon are what we have.\u201d<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Physician assistants, also called PAs, are licensed clinicians who practice medicine in every specialty and setting. Trusted, rigorously educated and trained health care professionals, PAs are dedicated to expanding access to care and transforming health and wellness through patient-centered, team-based medical practice, Patterson explained.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">In the first four semesters of the 27-month program, students spend most of their time in classroom settings. But they do get hands-on experience through multiple mock simulations using the \u201clatest and greatest technology\u201d like task trainers and high-fidelity mannequins, Patterson said.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Called an objective structured clinical examination, or OSCE, these simulations are aimed at preparing students for the day-to-day of health care \u2014 especially in rural facilities, where there are limited resources and smaller staffs.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">By 2035, Tennessee is projected to have a shortfall of more than 15,000 in-demand health care positions, according to statistics from the Tennessee Hospital Association.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">\u201cWe want them to go out into the real world and be prepared when they do move into clinical rotations, because you\u2019re not always going to have a full medical staff to work with \u2014 especially in rural facilities. So they need to develop critical thinking skills because they\u2019ll be the ones making the call on medical treatments,\u201d Patterson said.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Read the full story and watch a video recap at <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/mtsunews.com\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:mtsunews.com;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">mtsunews.com<\/a>.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><em>This article originally appeared on Murfreesboro Daily News Journal: <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.dnj.com\/story\/news\/2025\/10\/06\/mtsu-mondays-professor-makes-nbc-show-on-brand-with-jimmy-fallon\/86504551007\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:MTSU Mondays: Professor makes NBC show \u2018On Brand with Jimmy Fallon\u2019;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">MTSU Mondays: Professor makes NBC show \u2018On Brand with Jimmy Fallon\u2019<\/a><\/em><\/p>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.yahoo.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Middle Tennessee State University professor Raj Srivastava, who teaches marketing in the Jennings A. Jones College of Business, debuted on national television recently as a cast member in the first episode of NBC&#8217;s new competition show \u201cOn Brand with Jimmy Fallon.\u201d Srivastava, known as Dr. Raj with his students, captured the attention of the show&#8217;s [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2071866,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[388355,388361,362281,362283,388358,350296,388359,23571,388356,24075,388360,388357],"class_list":["post-2071865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-america-runs-on-dunkin","tag-bianca-fernandez","tag-bozoma-saint-john","tag-brand-agency","tag-breakfast-handl","tag-competition-show","tag-jennings-a-jones-college-of-business","tag-jimmy-fallon","tag-marie-patterson","tag-nbc","tag-studies-students","tag-tennessee-state-university"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/10\/Professor-makes-NBCs-\u2018On-Brand-with-Jimmy-Fallon-show.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2071865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2071865"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2071865\/revisions"}],"predecessor-version":[{"id":2071867,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2071865\/revisions\/2071867"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2071866"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2071865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2071865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2071865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}