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Underdog, already available in Missouri with its daily fantasy sports contests, preps for December start of sports betting there.<\/strong><\/p>\n Underdog has announced its Missouri sports betting partner after completing the application process without earlier disclosure of its market access deal.<\/p>\n Underdog revealed its deal<\/a> with the Kansas City Royals last week ahead of the 1 December launch of Missouri sports betting.<\/p>\n \u201cThe Royals have forged a deep and authentic connection with baseball fans throughout the Kansas City region, in Missouri and beyond,\u201d Stacie Stern, Underdog senior vice president of government affairs and partnerships, said in a release. \u201cWe\u2019ve built our products with the same approach \u2014 real, organic connection with sports fans to get to one goal: make sports more fun. We are going to work with the Royals to bring the best sports betting experience possible to fans in Missouri, while we continue to drive innovation in sports gaming and expand our product offerings in new states.\u201d<\/p>\n The deal is pending Missouri Gaming Commission approval. The MGC expects to issue temporary approvals later this month before launching in December. Approved operators will begin accepting user signups and deposits on 17 November.<\/p>\n Underdog began its entry into gaming in 2020 with daily fantasy sports offerings. Missourians can already play Underdog\u2019s DFS products.<\/p>\n Underdog has worked with the Royals in the past, including sponsoring promotions like \u201cBark at the Park\u201d and the \u201cUnderdog Hot Dog Derby.\u201d<\/p>\n \u201cThe Royals look forward to continuing and enhancing our partnership with Underdog, which is our longest-standing relationship in sports gaming,\u201d Brooks Sherman, Royals president of business operations, said in the release. \u201cWe\u2019ve partnered with them on some of our most engaging fan programs, like Bark at the Park and the Underdog Hot Dog Derby, and we look forward to working with Underdog to provide Royals fans throughout Missouri the opportunity to have even more fun while watching sports.\u201d<\/p>\n Underdog has since expanded into online sports betting<\/a>, including an active sportsbook in North Carolina<\/a>. The company also holds sports betting licences in Ohio and Colorado.<\/p>\n Underdog also announced its foray into sports event contracts<\/a> through a partnership with Crypto.com.<\/p>\n The MGC awarded two untethered licences in August to DraftKings and Circa Sports<\/a>. <\/p>\n FanDuel applied unsuccessfully for one of the two available untethered licences, but it ultimately partnered with St. Louis City FC for access.<\/p>\nUnderdog gaming expansion<\/h2>\n
Missouri sports betting market partners<\/h2>\n