{"id":2072823,"date":"2025-10-06T17:56:13","date_gmt":"2025-10-06T17:56:13","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2072823"},"modified":"2025-10-06T17:56:13","modified_gmt":"2025-10-06T17:56:13","slug":"local-businesses-in-enugu-to-thrive-with-new-yam-music-festivals-global-draw","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/local-businesses-in-enugu-to-thrive-with-new-yam-music-festivals-global-draw\/","title":{"rendered":"Local businesses in Enugu to thrive with New Yam Music Festival\u2019s global draw"},"content":{"rendered":"<p><\/p>\n<div>\n<p>                        <!--To ensure accurate tracking it is essential that you replace [CACHEBUSTER] in the tag below with a random number or timestamp.--><\/p>\n<p>                        <iframe loading=\"lazy\" src=\"https:\/\/servedby.flashtalking.com\/imp\/7\/249648;8674159;201;jsiframe;BusinessDayNetwork;ZohoBusinessdayNG300x250\/?ft_custom=&amp;imageType=gif&amp;ftDestID=39713871&amp;ft_width=300&amp;ft_height=250&amp;click=&amp;ftOBA=1&amp;ftExpTrack=&amp;gdpr=${GDPR}&amp;gdpr_consent=${GDPR_CONSENT_78}&amp;cachebuster=[BDAY]\" allowfullscreen=\"true\" webkitallowfullscreen=\"true\" mozallowfullscreen=\"true\" frameborder=\"0\" scrolling=\"no\" marginheight=\"0\" marginwidth=\"0\" topmargin=\"0\" leftmargin=\"0\" allowtransparency=\"true\" width=\"300\" height=\"250\"><br \/>\n                        <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/servedby.flashtalking.com\/click\/7\/249648;8674159;0;209;0\/?gdpr=${GDPR}&amp;gdpr_consent=${GDPR_CONSENT_78}&amp;ft_width=300&amp;ft_height=250&amp;url=39713871\" target=\"_blank\"><br \/>\n                        <\/a><br \/>\n                        <\/iframe><br \/>\n                        <!--To ensure accurate tracking it is essential that you replace [CACHEBUSTER] in the tag below with a random number or timestamp.--><\/p>\n<p>The New Yam Music Festival (NYMF), is poised to deliver a significant economic boost to local businesses as it attracts a global audience to celebrate Igbo culture and the harvest season.\n<\/p>\n<p>The festival, scheduled for December 14 and 15 at the Amadeo Event Center in Enugu, which marks the end of the Igbo farming season and showcases vibrant cultural displays, is expected to draw thousands of visitors, including Ndi Igbo from the diaspora and international tourists, creating a ripple effect of opportunities for Enugu\u2019s entrepreneurs.\n<\/p>\n<p>Organizers announced on Monday that NYMF 2025 will feature a rich lineup of cultural celebrations, including masquerades, indigenous dances, yam feasts, and performances by top Igbo artists blending traditional and contemporary music. With the event\u2019s global appeal, having previously toured countries like Portugal, the Netherlands, the United Kingdom, Qatar, and China, local businesses in hospitality, tourism, and retail are gearing up for a surge in demand.\n<\/p>\n<p><strong>Read also:\u00a0<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/businessday.ng\/news\/article\/made-in-the-north-festival-to-showcase-creatives-brands\/\">Made in the North Festival to showcase creatives, brands<\/a><\/strong> <\/p>\n<p>Mr. Big Sea, co-founder of the festival and key stakeholder in Heritage and Culture, the parent company of NYMF, in a press statement, said the festival was conceived as more than a cultural celebration.<\/p>\n<p>\u201cIt is a movement that reconnects people to their roots while opening the door for global audiences to experience the richness of African culture,\u201d he said.\n<\/p>\n<p>The organisers said the 2025 edition builds on the success of last year\u2019s festival, which drew over 3,000 attendees including government officials, royal fathers, celebrity guests and cultural icons. This year\u2019s event is supported by the National Council for Arts and Culture (NCAC), the Enugu State Ministry of Culture and Tourism, and the Enugu State Ministry of Agriculture and it is expected to be bigger, louder and more global, positioning Enugu as a hub for creativity, tourism and international cultural exchange.\n<\/p>\n<p>In addition to music and cultural performances, NYMF 2025 will spotlight achievements in farming, business, arts and community, and will bring together global brands in tourism, hospitality and lifestyle to provide visitors with a premium cultural experience. The festival aims to bridge generations and geographies, showcasing the enduring importance of heritage, rhythm, and pride in Igbo culture.<\/p>\n<div class=\"author-bio\">\n                                <b> <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/businessday.ng\/author\/royal-ibehbusinessdayonline-com\/\" title=\"Posts by Royal Ibeh\" rel=\"author\">Royal Ibeh<\/a> <\/b><\/p>\n<p> Royal Ibeh is a senior journalist with years of experience reporting on Nigeria\u2019s technology and health sectors. She currently covers the Technology and Health beats for BusinessDay newspaper, where she writes in-depth stories on digital innovation, telecom infrastructure, healthcare systems, and public health policies. <\/p>\n<\/p><\/div>\n<p>                                                <!-- <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/businessday.ng\/wp-content\/uploads\/2023\/07\/Newsletter-webBanner2.jpg?w=1170&ssl=1\" class=\"newsletter-banner\"> --><\/p>\n<p>                        <span><span><\/p>\n<div class=\"ad-container mobile-only  \">\n<div class=\"ad-container-inner\"> <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/premium.businessday.ng\/offer.php\" rel=\"nofollow\" target=\"_blank\"> <img decoding=\"async\" src=\"https:\/\/cdn.businessday.ng\/wp-content\/uploads\/2025\/10\/Premium-T3.jpg\" height=\"250\" width=\"300\" alt=\"\" loading=\"lazy\" style=\"object-fit: contain;\"\/> <\/a> <\/div>\n<\/div>\n<p><\/span><\/span>                    <\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source businessday.ng \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The New Yam Music Festival (NYMF), is poised to deliver a significant economic boost to local businesses as it attracts a global audience to celebrate Igbo culture and the harvest season. The festival, scheduled for December 14 and 15 at the Amadeo Event Center in Enugu, which marks the end of the Igbo farming season [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2072824,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[],"class_list":["post-2072823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/10\/Local-businesses-in-Enugu-to-thrive-with-New-Yam-Music.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2072823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2072823"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2072823\/revisions"}],"predecessor-version":[{"id":2072825,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2072823\/revisions\/2072825"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2072824"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2072823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2072823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2072823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}