{"id":2074091,"date":"2025-10-07T05:35:11","date_gmt":"2025-10-07T05:35:11","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2074091"},"modified":"2025-10-07T05:35:11","modified_gmt":"2025-10-07T05:35:11","slug":"amazon-in-u-turn-over-gunless-james-bond-artwork-amid-fan-backlash","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/amazon-in-u-turn-over-gunless-james-bond-artwork-amid-fan-backlash\/","title":{"rendered":"Amazon in U-turn over gunless James Bond artwork amid fan backlash"},"content":{"rendered":"<p><\/p>\n<div data-article-body=\"true\">\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.independent.co.uk\/arts-entertainment\/films\/news\/daniel-craig-james-bond-amazon-b2702141.html\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Amazon Prime Video;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">Amazon Prime Video<\/a> appears to have quietly restored <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.yahoo.com\/entertainment\/james-bond-producers-full-creative-155432665.html\" data-ylk=\"slk:James Bond artwork;elm:context_link;itc:0;sec:content-canvas;outcm:mb_qualified_link;_E:mb_qualified_link;ct:story;\" class=\"link  yahoo-link\">James Bond artwork <\/a>to its original form, guns and all, following fan outrage.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The streamer, which earlier this year <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.independent.co.uk\/arts-entertainment\/films\/features\/james-bond-amazon-future-b2702254.html\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:controversially assumed complete control of the iconic spy franchise;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">controversially assumed complete control of the iconic spy franchise<\/a>, recently faced backlash from fans who noticed that special <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.independent.co.uk\/topic\/prime-video\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Prime Video;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">Prime Video<\/a> artwork had edited out Bond\u2019s guns.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">In several of the posters, including <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.independent.co.uk\/topic\/sean-connery\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Sean Connery;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">Sean Connery<\/a>\u2019s <em>Dr. No<\/em> (1962) and Pierce Brosnan\u2019s <em>Goldeneye<\/em> (1995), their weapons were entirely airbrushed out. The former originally showed Connery\u2019s 007 with his arms crossed and his finger on the trigger of a small gun. However, in the reworked version, he\u2019s simply crossing his arms.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Other posters, like Daniel Craig\u2019s <em>Spectre<\/em> (2015), simply cropped out his hand holding a firearm.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Numerous Bond fans took notice of the censored posters Friday, with one X user arguing that \u201cBond without his gun is like Batman without his cape \u2014 you\u2019ve stripped away the very symbol of who he is.\u201d<\/p>\n<figure class=\"relative mb-4\">\n<div class=\"relative\"><button aria-label=\"View larger image\" class=\"group absolute bottom-3 right-3 size-10 md:size-[50px] lg:inset-0 lg:size-full lg:bg-transparent\" data-ylk=\"elm:expand;itc:1;sec:image-lightbox;slk:lightbox-open;\"><span class=\"absolute bottom-0 right-0 rounded-full bg-white p-3 opacity-100 shadow-elevation-3 transition-opacity duration-300 group-hover:block group-hover:opacity-100 md:p-[17px] lg:bottom-6 lg:right-6 lg:bg-white\/90 lg:p-5 lg:opacity-0 lg:shadow-none\"><svg viewbox=\"0 0 22 22\" aria-hidden=\"true\" class=\"size-4 lg:size-6\" width=\"22\" height=\"22\"><path d=\"M12.372.92c0-.506.41-.916.915-.916L21 0l-.004 7.712a.917.917 0 0 1-1.832 0V3.183l-6.827 6.828-1.349-1.348 6.828-6.828h-4.529a.915.915 0 0 1-.915-.915M1.835 17.816l6.828-6.828 1.349 1.349-6.829 6.827h4.529a.915.915 0 0 1 0 1.831L0 21l.004-7.713a.916.916 0 0 1 1.831 0z\"\/><\/svg><\/span><\/button><dialog aria-label=\"Modal Dialog\" aria-modal=\"true\" class=\"fixed inset-0 z-4 size-full max-h-none max-w-none bg-white hidden\"\/><\/div><figcaption class=\"relative text-sm mt-1 pr-2.5\">\n<p>Pierce Brosnan as James Bond in &#8216;Die Another Day&#8217; (United Artists)<\/p>\n<\/figcaption><\/figure>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">\u201cWhat absolute wet wipes!\u201d a second criticized, while a third questioned: \u201cWhy? Honestly, it\u2019s so pathetic. May as well censor out the words Gun, Die, Octopussy and Kill.\u201d<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">\u201c<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.independent.co.uk\/topic\/amazon\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Amazon;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">Amazon<\/a> removing images of guns from <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.independent.co.uk\/topic\/james-bond\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:James Bond;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">James Bond<\/a> cover art is the most American approach to gun control imaginable,\u201d a fourth added sarcastically. \u201cWell done.\u201d<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">\u201cIt\u2019s maddening,\u201d another agreed. \u201cThe logo\u2019s gun will be altered next.\u201d The franchise\u2019s logo famously depicts the \u201c7\u201d in Bond\u2019s nickname, 007, as a gun.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">By Monday, the posters had returned to their original form.<\/p>\n<figure class=\"relative mb-4\">\n<div class=\"relative\"><img alt=\"Amazon removed the gun from Connery\u2019s hand before quietly reverting to the original (Prime Video)\" loading=\"lazy\" width=\"960\" height=\"1248\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/O8blDYg6CMWRtgE4WvhxEA--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTEyNDg7Y2Y9d2VicA--\/https:\/\/media.zenfs.com\/en\/the_independent_635\/df192169c69a3d08099fe6a2511350af\"\/><button aria-label=\"View larger image\" class=\"group absolute bottom-3 right-3 size-10 md:size-[50px] lg:inset-0 lg:size-full lg:bg-transparent\" data-ylk=\"elm:expand;itc:1;sec:image-lightbox;slk:lightbox-open;\"><span class=\"absolute bottom-0 right-0 rounded-full bg-white p-3 opacity-100 shadow-elevation-3 transition-opacity duration-300 group-hover:block group-hover:opacity-100 md:p-[17px] lg:bottom-6 lg:right-6 lg:bg-white\/90 lg:p-5 lg:opacity-0 lg:shadow-none\"><svg viewbox=\"0 0 22 22\" aria-hidden=\"true\" class=\"size-4 lg:size-6\" width=\"22\" height=\"22\"><path d=\"M12.372.92c0-.506.41-.916.915-.916L21 0l-.004 7.712a.917.917 0 0 1-1.832 0V3.183l-6.827 6.828-1.349-1.348 6.828-6.828h-4.529a.915.915 0 0 1-.915-.915M1.835 17.816l6.828-6.828 1.349 1.349-6.829 6.827h4.529a.915.915 0 0 1 0 1.831L0 21l.004-7.713a.916.916 0 0 1 1.831 0z\"\/><\/svg><\/span><\/button><dialog aria-label=\"Modal Dialog\" aria-modal=\"true\" class=\"fixed inset-0 z-4 size-full max-h-none max-w-none bg-white hidden\"\/><\/div><figcaption class=\"relative text-sm mt-1 pr-2.5\">\n<p>Amazon removed the gun from Connery\u2019s hand before quietly reverting to the original (Prime Video)<\/p>\n<\/figcaption><\/figure>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">\u201cWhat if the James Bond \u2014\u00a0Amazon \u2014\u00a0gun thing was a cheap deliberate ploy by Amazon to get Bond chatter going online, just as films are back on Prime for free?!\u201d someone surmised. \u201cThus having them trending on the home page (which they are). They\u2019ve since changed all artwork back.\u201d<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><em>The Independent<\/em> has contacted Amazon Studios for comment.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">In February, it was announced that <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.yahoo.com\/entertainment\/james-bond-producers-full-creative-155432665.html\" data-ylk=\"slk:Amazon MGM had taken full creative control of the Bond franchise;elm:context_link;itc:0;sec:content-canvas;outcm:mb_qualified_link;_E:mb_qualified_link;ct:story;\" class=\"link  yahoo-link\">Amazon MGM had taken full creative control of the Bond franchise<\/a> after striking a deal with long-time producers Michael G. Wilson and Barbara Broccoli.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The duo remain co-owners of the beloved franchise, but the business decision leaves creative control of future James Bond productions in the hands of American-owned <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.independent.co.uk\/topic\/amazon\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Amazon;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">Amazon<\/a>, prompting concern from fans over potential changes to the franchise.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Currently, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.independent.co.uk\/arts-entertainment\/films\/news\/james-bond-unknown-actor-denis-villeneuve-b2833040.html\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Oscar-nominated Dune director Denis Villeneuve;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">Oscar-nominated <em>Dune<\/em> director Denis Villeneuve<\/a> has been tapped to helm the 26th Bond film for Amazon MGM. While the movie is not expected to be released until 2028, Villeneuve is reportedly on the hunt for an unknown actor to take over as James Bond.<\/p>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.yahoo.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon Prime Video appears to have quietly restored James Bond artwork to its original form, guns and all, following fan outrage. The streamer, which earlier this year controversially assumed complete control of the iconic spy franchise, recently faced backlash from fans who noticed that special Prime Video artwork had edited out Bond\u2019s guns. In several [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2074092,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[23763,352293,315031,389118,320001],"class_list":["post-2074091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-amazon","tag-amazon-studios","tag-james-bond","tag-numerous-bond","tag-pierce-brosnan"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/10\/Amazon-in-U-turn-over-gunless-James-Bond-artwork-amid-fan.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2074091","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2074091"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2074091\/revisions"}],"predecessor-version":[{"id":2074093,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2074091\/revisions\/2074093"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2074092"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2074091"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2074091"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2074091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}