<\/p>\n
Ninja Warrior originated on TBS with the title Sasuke<\/p>\n<\/div>\n<\/div>\n
European production giant Banijay Entertainment has acquired the worldwide distribution rights, excluding Asia, the US, Germany, France and Poland, to hit sports entertainment series Ninja Warrior, created by Tokyo Broadcasting System (TBS).<\/p>\n
The deal builds on the strategic partnership between the two companies announced earlier this year and brings the much-travelled format into Banijay\u2019s portfolio of unscripted brands, alongside the likes of MasterChef, Big Brother and Pointless.<\/p>\n
Launched in 1997 by TBS, where it was known as Sasuke, the obstacle course challenge has since been adapted in more than 20 countries.<\/p>\n
Banijay says that the new deal will enable it to scale and relaunch the format globally through its network of labels worldwide. Ninja Warrior now joins the company\u2019s slate of third-party unscripted shows for Mipcom, which also includes Let\u2019s Play Ball, Football Island, Villa of Temptations and Foodish.<\/p>\n
The agreement was brokered by Helen Greatorex, head of format acquisitions at Banijay Entertainment.<\/p>\n
James Townley, chief content officer at Banijay Entertainment, said: \u201cWe feel incredibly fortunate to bring a universally loved and recognisable show like Ninja Warrior into our portfolio of superbrands.<\/p>\n
\u201cThis is classic sportainment at its very best, packed with intense jeopardy, physical prowess and competitive energy. With our expertise in refreshing iconic formats, we are well-placed to evolve this brand, building on the momentum from TBS.\u201d<\/p>\n
Katsuaki Seto, executive officer for global business at TBS, said: \u201cThis new partnership is an exciting step for our signature format, Ninja Warrior.<\/p>\n
\u201cWith Banijay Entertainment\u2019s amazing expertise in development, production and distribution, we are confident in the format\u2019s continued growth and global reach. Guided by our business purpose \u2013 Inspiring Global Love for Japan through Timeless Moments \u2013 we look forward to delivering this iconic physical gameshow to even more countries and audiences worldwide.\u201d<\/p>\n<\/p><\/div>\n
\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.c21media.net \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Ninja Warrior originated on TBS with the title Sasuke European production giant Banijay Entertainment has acquired the worldwide distribution rights, excluding Asia, the US, Germany, France and Poland, to hit sports entertainment series Ninja Warrior, created by Tokyo Broadcasting System (TBS). The deal builds on the strategic partnership between the two companies announced earlier this […]<\/p>\n","protected":false},"author":2,"featured_media":2074406,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[],"class_list":["post-2074405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/10\/Banijay-Entertainment-picks-up-global-rights-to-TBS-obstacle-course.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2074405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2074405"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2074405\/revisions"}],"predecessor-version":[{"id":2074407,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2074405\/revisions\/2074407"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2074406"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2074405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2074405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2074405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}