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Spotify<\/a> is hosting two sessions during Advertising Week New York<\/a> this week, but marketers who aren’t at the event can still get a primer in the form of some catchy tunes.<\/p>\n “Tunetorials,” a B2B campaign created by FCB New York, features six music videos from emerging artists. The songs double as media-buying lessons on topics including how to track an ad’s success and how to repurpose ads from other channels for Spotify.<\/p>\n Among the tracks, Italian band Parbleu turns a lesson on how to reach target audiences into a psychedelic disco tune, while R&B singer Carter Ace croons about the merits of running a multiformat campaign.<\/p>\n The songs are available to stream and will be pressed together on a limited-edition vinyl. They will also be adapted into 15- and 30-second ads running across Spotify, LinkedIn, Meta, and YouTube.<\/p>\n “Tunetorials is our way of blending education with entertainment so it doesn\u2019t feel like a chore,” Spotify global head of business marketing Bridget Evans said in a statement. “We know our audience loves creativity and music, so we met them there, transforming how-to lessons into original songs and music videos. It\u2019s a surprise-and-delight campaign that showcases the full power of our platform, while also inspiring brands and agencies to see Spotify\u2019s suite of ad solutions in a whole new way.”<\/p>\n