The Hollywood reporter <\/em>in an interview. \u201cWe\u2019re seeing a lot of brands interested in investing in longer format storytelling, and especially in this fragmented media environment, I think it\u2019s how a lot of brands are looking to build that kind of cultural relevance and emotional equity with their audience.\u201d<\/p>\n\n\t\u201cOn the flip side, we\u2019re aware that a lot of content budgets have shrunk, and so I think being able to package our clients projects with the right brands can lead to more great entertainment,\u201d she adds. \u201cAnd if more great entertainment gets made, it\u2019s a win for everyone.\u201d<\/p>\n
\n\tUTA\u2019s entertainment marketing division was established in 2017, and connects brands to both established entertainment studios, as well as content creators. Its clients include Delta Air Lines, Coca-Cola, and General Motors, among others.<\/p>\n
\n\t\u201cI think what has continued to drive our success and make us unique and special in the ecosystem of agencies out there is our ability to really understand some of the challenges that brands are facing in trying to resonate and break through with their target audience of consumers in nontraditional channels, and it\u2019s harder to do that in the modern media mix today, combined with our ability to know how to really use what\u2019s special about a talent agency, which is its expertise, its intelligence about what\u2019s coming in culture,\u201d Jacobs says. \u201cWe\u2019re one of the only places in the world that has that knowledge to see around the corner in verticals like film and television and the universe of creators, and other verticals like music.\u201d<\/p>\n<\/div>\n
\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.hollywoodreporter.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"United Talent Agency is expanding its entertainment marketing division, bringing on Zo\u00eb\u00a0Fairbourn to the practice, which advises brand clients on content partnerships and other entertainment opportunities. Fairbourn will be based in Los Angeles and report to UTA\u2018s entertainment marketing co-heads David Anderson and Julian Jacobs. She joins from Hello Sunshine, where she had been head […]<\/p>\n","protected":false},"author":2,"featured_media":2075471,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[361421,304855],"class_list":["post-2075470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-advertising","tag-uta"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/10\/UTA-Hires-Zoe-Fairbourn-for-Entertainment-Marketing-Role.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2075470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2075470"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2075470\/revisions"}],"predecessor-version":[{"id":2075472,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2075470\/revisions\/2075472"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2075471"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2075470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2075470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2075470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}