<\/p>\n
Fairbourn will be based in Los Angeles and report to UTA\u2019s entertainment marketing co-heads David Anderson<\/a> and Julian Jacobs<\/a>. She joins from Hello Sunshine<\/a>, where she had been head of strategic partnerships and branded entertainment.<\/p>\n \u201cI\u2019m really just looking to expand on Ecm\u2019s existing capabilities in the space, and doing that by aligning producers, brands and media platforms to co-create culturally relevant but also commercially strong entertainment,\u201d Fairbourn tells The Hollywood reporter in an interview. \u201cWe\u2019re seeing a lot of brands interested in investing in longer format storytelling, and especially in this fragmented media environment, I think it\u2019s how a lot of brands are looking to build that kind of cultural relevance and emotional equity with their audience.<\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.imdb.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" United Talent Agency is expanding its entertainment marketing division, bringing on Zo\u00eb Fairbourn to the practice, which advises brand clients on content partnerships and other entertainment opportunities. Fairbourn will be based in Los Angeles and report to UTA\u2019s entertainment marketing co-heads David Anderson and Julian Jacobs. She joins from Hello Sunshine, where she had been […]<\/p>\n","protected":false},"author":2,"featured_media":2075503,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[25538,31714,21751,22556,21993,22860,21912,21738,24141,22205,21913],"class_list":["post-2075502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-actors","tag-actresses","tag-celebrities","tag-directors","tag-films","tag-hollywood","tag-movies","tag-news","tag-stars","tag-television","tag-tv"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/10\/UTA-Hires-Zoe-Fairbourn-in-Expansion-of-Its-Entertainment-Marketing-Business.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2075502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2075502"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2075502\/revisions"}],"predecessor-version":[{"id":2075504,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2075502\/revisions\/2075504"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2075503"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2075502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2075502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2075502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}