{"id":2075543,"date":"2025-10-07T19:50:49","date_gmt":"2025-10-07T19:50:49","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2075543"},"modified":"2025-10-07T19:50:49","modified_gmt":"2025-10-07T19:50:49","slug":"music-and-media-planning-merge-with-tunetorials-from-spotify-and-fcb-new-york","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/music-and-media-planning-merge-with-tunetorials-from-spotify-and-fcb-new-york\/","title":{"rendered":"Music and Media Planning Merge with \u2018Tunetorials\u2019 from Spotify and FCB New York"},"content":{"rendered":"<p><\/p>\n<div>\n<p>Spotify Advertising and <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/lbbonline.com\/companies\/fcb-new-york\" rel=\"noopener\" target=\"_blank\">FCB New York<\/a> have teamed up once again to launch \u2018<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/ads.spotify.com\/en-US\/tunetorials\/\" rel=\"noopener\" target=\"_blank\">Tunetorials<\/a>\u2019, delivering a musical twist on advertising tutorials and turning advertiser education into a cultural moment.<\/p>\n<p>\u2018Tunetorials\u2019 turns media planners\u2019 most pressing questions around improving ad performance on Spotify into catchy yet insightful earworms. The enjoyable B2B campaign shows brands and agencies how they can harness Spotify\u2019s breadth of formats, targeting, and measurement tools to connect with audiences and achieve results that matter.<\/p>\n<p>\u2018Tunetorials\u2019 follows FCB New York and Spotify\u2019s <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/lbbonline.com\/news\/7-projects-awarded-as-finalists-at-the-immortal-awards-north-america-round-of-judging\" rel=\"noopener\" target=\"_blank\">multi-award winning<\/a> \u2018Spreadbeats\u2019 campaign, which turned media planning on Excel Spreadsheets into a multi-sensory, audio-first experience.<\/p>\n<p>The campaign also comes as part of the wider \u2018<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/ads.spotify.com\/en-US\/news-and-insights\/spotify-performs\/\" rel=\"noopener\" target=\"_blank\">Spotify Performs<\/a>\u2019 platform, a performance playbook giving marketers the tools and insight they need to plan, optimise and scale campaigns across sight, sound, and screen on Spotify.<\/p>\n<p><iframe allow=\"fullscreen *\" sandbox=\"allow-same-origin allow-scripts allow-top-navigation\" scrolling=\"no\" src=\"https:\/\/notube.lbbonline.com\/media\/68e50f082faf0520aba85d50\"><\/iframe><\/p>\n<p><sup><em>Above, &#8216;How to Reach Your Target Audience feat. Parbleu&#8217;<\/em><\/sup><\/p>\n<p>Created in collaboration with emerging artists, the campaign features six brand-new tracks from genres spanning rock, pop and R&amp;B, each designed to present Spotify Advertising strategies in fresh and memorable ways. The tracklist includes:<\/p>\n<p>&#8211; How to Run a Multi-Format Campaign<br \/>&#8211; How to Measure Campaign Performance<br \/>&#8211; How to Drive ROI With Your Campaign Setup<br \/>&#8211; How to Create Ads for Spotify<br \/>&#8211; How to Reach Your Target Audience<br \/>&#8211; How to Track Your Ad\u2019s Success<\/p>\n<p>The lyrics were written collaboratively by Spotify, FCB New York and the artists, to blend musical authenticity with practical media advice. Lyrics include, \u201cFormats stacked to land just right \/ Audio, video, display in flight\u201d and \u201cBrand Lift\u2019s the compass, Pixel\u2019s the trail \/ Third-party tools make the story unveil\u201d.<\/p>\n<p><iframe allow=\"fullscreen *\" sandbox=\"allow-same-origin allow-scripts allow-top-navigation\" scrolling=\"no\" src=\"https:\/\/notube.lbbonline.com\/media\/68e507a45988f43e9e771d31\"><\/iframe><\/p>\n<p><sup><em>Above, &#8216;How to Drive ROI With Your Campaign Setup feat. Big Sis&#8217;<\/em><\/sup><\/p>\n<p>Three full length music videos also launched in conjunction with \u2018Tunetorials\u2019. The first, \u2018How to Run a Multi-Format Campaign Feat. Carter Ace\u2019 is a hybrid live action and animated production. Blending fashion and choreography, it was shot inside the Bastille Opera House in Paris.<\/p>\n<p>Meanwhile \u2018How to Drive ROI With Your Campaign Set Up Feat. Big Sis\u2019 follows an anime-inspired heroine on a vibrantly colourful, worldbending journey through planning and optimisation.<\/p>\n<p>Lastly, \u2018How to Reach Your Target Audience Feat. Parbleu\u2019 takes a mixed media approach, forming a multilayered collage effect that visualises the power of targeting and measurement.<\/p>\n<p><iframe allow=\"fullscreen *\" sandbox=\"allow-same-origin allow-scripts allow-top-navigation\" scrolling=\"no\" src=\"https:\/\/notube.lbbonline.com\/media\/68e50d9d5988f43e9e771f6e\"><\/iframe><\/p>\n<p><span style=\"font-size:10px\"><sup><em>Above, &#8216;How to Run a Multi-Format Campaign feat. Carter Ace&#8217;<\/em><\/sup><\/span><\/p>\n<p>Short form :15 and :30 ads will run across Spotify, LinkedIn, Meta, and YouTube, using a repeated call to action: \u2018Watch the music video to unlock great ad performance.\u2019<\/p>\n<p>Bringing a physical component to the campaign, FCB New York created a limited edition vinyl featuring all six tracks. A physical gateway to unlocking greater ad performance, the record is a tangible reminder of Spotify\u2019s media strategy for its brand and agency partners.<\/p>\n<div class=\"__se__float-none se-component se-image-container\">\n<figure><\/figure>\n<\/div>\n<p>The full playlist can be found on Spotify <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/open.spotify.com\/playlist\/75oswByiSRuc1dSwz0gdIY?si=2mt3sUnTSoqaaIvW7vFlYQ&amp;pi=-kZxZwgVSGeK5\" rel=\"noopener\" target=\"_blank\">here<\/a>.<\/p>\n<\/div>\n<p><script async=\"\">!function(f,b,e,v,n,t,s)\n            {if(f.fbq)return;n=f.fbq=function(){n.callMethod?\n            n.callMethod.apply(n,arguments):n.queue.push(arguments)};\n            if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\n            n.queue=[];t=b.createElement(e);t.async=!0;\n            t.src=v;s=b.getElementsByTagName(e)[0];\n            s.parentNode.insertBefore(t,s)}(window, document,'script',\n            'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n            fbq('init', '800781458266098');\n            fbq('track', 'PageView');<\/script><\/p>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source lbbonline.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spotify Advertising and FCB New York have teamed up once again to launch \u2018Tunetorials\u2019, delivering a musical twist on advertising tutorials and turning advertiser education into a cultural moment. \u2018Tunetorials\u2019 turns media planners\u2019 most pressing questions around improving ad performance on Spotify into catchy yet insightful earworms. The enjoyable B2B campaign shows brands and agencies [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2075544,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[389616,389615],"class_list":["post-2075543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-fcb-new-york","tag-music-and-media-planning-merge-with-tunetorials-from-spotify-and-fcb-new-york"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/10\/Music-and-Media-Planning-Merge-with-\u2018Tunetorials-from-Spotify-and.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2075543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2075543"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2075543\/revisions"}],"predecessor-version":[{"id":2075545,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2075543\/revisions\/2075545"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2075544"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2075543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2075543"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2075543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}