{"id":2076759,"date":"2025-10-08T09:59:17","date_gmt":"2025-10-08T09:59:17","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2076759"},"modified":"2025-10-08T09:59:17","modified_gmt":"2025-10-08T09:59:17","slug":"underdog-and-kansas-city-royals-announce-sports-betting-agreement-in-missouri","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/underdog-and-kansas-city-royals-announce-sports-betting-agreement-in-missouri\/","title":{"rendered":"Underdog and Kansas City Royals announce sports betting agreement in Missouri"},"content":{"rendered":"<p><\/p>\n<div wp_automatic_readability=\"78.499850164819\">\n<p>With Missouri\u2019s sports betting market set to open on December 1, the <strong><a target=\"_blank\" href=\"https:\/\/www.mlb.com\/royals\" target=\"_blank\" rel=\"nofollow noopener\">Kansas City Royals<\/a> have joined other professional sports teams forming alliances with gaming operators\u2014this time partnering with <a target=\"_blank\" href=\"https:\/\/www.underdogfantasy.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Underdog<\/a><\/strong>, which is preparing to offer its sportsbook in the state through the collaboration.<\/p>\n<p>The partnership between Underdog and the Royals is subject to approval by the <a target=\"_blank\" href=\"https:\/\/www.mgc.dps.mo.gov\/\" target=\"_blank\" rel=\"nofollow noopener\">Missouri Gaming Commission (MGC)<\/a>. <strong>The agency is expected to issue temporary approvals later in October, allowing licensed operators to begin user registration and deposits on November 17<\/strong>, ahead of the market\u2019s formal launch.<\/p>\n<p>Underdog confirmed its agreement with the Royals after completing the MGC application process. <strong>The company already offers daily fantasy sports contests to players in Missouri.<\/strong><\/p>\n<p><strong>The Royals and Underdog have worked together before on fan-oriented promotions such as \u201cBark at the Park\u201d and the \u201cUnderdog Hot Dog Derby.\u201d<\/strong> The new arrangement extends that relationship into Missouri\u2019s regulated sports betting market.<\/p>\n<p><\/p>\n<p>\u201cThe Royals have forged a deep and authentic connection with baseball fans throughout the Kansas City region, in Missouri and beyond,\u201d said Stacie Stern, Underdog\u2019s Senior Vice President of Government Affairs and Partnerships, in a statement. <strong>\u201cWe\u2019ve built our products with the same approach \u2013 real, organic connection with sports fans to get to one goal: make sports more fun.&#8221;<\/strong><\/p>\n<p>\u201c<strong>We are going to work with the Royals to bring the best sports betting experience possible to fans in Missouri<\/strong>,<strong> <\/strong>while we continue to drive innovation in sports gaming and expand our product offerings in new states,\u201d Stern added.<\/p>\n<p>Brooks Sherman, the Royals\u2019 President of Business Operations, said the organization sees the collaboration as a continuation of an established partnership. \u201cThe Royals look forward to continuing and enhancing our partnership with Underdog, which is <strong>our longest-standing relationship in sports gaming,<\/strong>\u201d Sherman said.<\/p>\n<p>\u201cWe\u2019ve partnered with them on some of our most engaging fan programmes, like Bark at the Park and the Underdog Hot Dog Derby, and\u00a0<strong>we look forward to working with Underdog <\/strong>to provide Royals fans throughout Missouri the opportunity to have even more fun while watching sports.\u201d<\/p>\n<p><strong><img decoding=\"async\" src=\"https:\/\/imagenesyogonet.b-cdn.net\/data\/imagenes\/2022\/04\/28\/45261\/1651171822-kansas-city-royals-generica.jpg\" alt=\"\"\/><\/strong><\/p>\n<p>Founded in 2020, Underdog first entered the market with daily fantasy sports before moving into online sports betting. <strong>It currently operates a sportsbook in North Carolina and holds licenses in Ohio and Colorado.<\/strong> The company also announced its entry into sports event contracts through a partnership with <a target=\"_blank\" href=\"https:\/\/crypto.com\/us\" target=\"_blank\" rel=\"nofollow noopener\">Crypto.com<\/a>.<\/p>\n<p><strong>Missouri voters approved legal sports betting in November 2024 after multiple legislative attempts. <\/strong>The new law authorizes the state\u2019s 13 casinos and six professional sports teams to operate both online and retail sportsbooks.<\/p>\n<p><strong>In August, the <a target=\"_blank\" href=\"https:\/\/www.yogonet.com\/international\/news\/2025\/07\/18\/111873-draftkings-fanduel-and-circa-to-compete-for-missouris-two-untethered-online-sports-betting-licenses\" target=\"_blank\" rel=\"nofollow noopener\">MGC granted two untethered licenses<\/a>\u00a0to DraftKings and Circa Sports. <\/strong>FanDuel, which applied for one of the two available standalone licenses but was not awarded one, later reached an agreement with St. Louis City FC for market access.<\/p>\n<p><strong>Other sportsbook partnerships<\/strong> in the state include Bet365 with the St. Louis Cardinals, BetMGM with Century Casinos, Caesars through Harrah\u2019s Kansas City and Horseshoe St. Louis, ESPN Bet through Penn Entertainment\u2019s Hollywood Casino and River City Casino, and Fanatics with Boyd Gaming.<\/p>\n<p>             <!-- Root element of PhotoSwipe. 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\u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With Missouri\u2019s sports betting market set to open on December 1, the Kansas City Royals have joined other professional sports teams forming alliances with gaming operators\u2014this time partnering with Underdog, which is preparing to offer its sportsbook in the state through the collaboration. 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