{"id":2077660,"date":"2025-10-08T18:05:09","date_gmt":"2025-10-08T18:05:09","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2077660"},"modified":"2025-10-08T18:05:09","modified_gmt":"2025-10-08T18:05:09","slug":"gapstudio-generates-1-million-in-miv-with-gwyneth-paltrow-campaign","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/gapstudio-generates-1-million-in-miv-with-gwyneth-paltrow-campaign\/","title":{"rendered":"GapStudio Generates $1 Million in MIV with Gwyneth Paltrow Campaign"},"content":{"rendered":"

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\n\tGwyneth Paltrow<\/a> and daughter Apple Martin\u2019s joint fall 2025 campaign <\/a>for GapStudio generated $1 million in media impact value within one week of the collection\u2019s announcement, according to Launchmetrics.<\/p>\n

\n\tThanks to a joint Instagram post shared by Gap, Paltrow and Gap Inc.<\/a> executive vice president and creative director Zac Posen<\/a>, the MIV performed nearly five times better than Gap\u2019s average for the channel. (MIV is a proprietary metric that assigns a true monetary value to marketing strategies across print, online and social media in order to calculate ROI.)<\/p>\n

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\t\t\t\t\tGwyneth Paltrow<\/a> and Apple Martin featured in GapStudio\u2019s fall 2025 campaign.<\/span><\/p>\n

\t\t\t\t\t\t\t\t\tMario Sorrenti, courtesy of Gap<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\t\u201cGap\u00a0has always been known for campaigns that bridge generations and shape culture,\u201d said\u00a0Mark Breitbard,\u00a0president and chief executive officer of Gap brand. <\/p>\n

\n\t\u201cFrom our iconic \u201990s ads to today, we\u2019ve celebrated original talent \u2014 both accomplished and emerging \u2014 to inspire self-expression. Partnering with Gwyneth and Apple continues that legacy, offering a fresh perspective on timeless design. Gap\u2019s identity has always been rooted in culture, storytelling and connecting people across generations.\u201d<\/p>\n

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\t\t\t\t\t\t\"Gwyneth<\/p><\/div><\/div>

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\t\t\t\t\tGwyneth Paltrow and Apple Martin featured in GapStudio\u2019s fall 2025 campaign.<\/span><\/p>\n

\t\t\t\t\t\t\t\t\tMario Sorrenti, courtesy of Gap<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\tAppointed as Gap Inc.\u2019s executive vice president and creative director in February 2024, Posen began working on pieces for GapStudio in the months following his commission. The designer crafted Anne Hathaway\u2019s viral shirtdress<\/a>, which she wore at the Bulgari Hotel in May 2024.<\/p>\n

\n\tIn the year since, GapStudio introduced its debut collection in April 2025, followed by the June summer drop<\/a>, featuring a campaign starring model Kate Moss\u2019 daughter Lila. <\/p>\n

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\t\t\t\t\t\t\"Gwyneth<\/p><\/div><\/div>

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\t\t\t\t\tGwyneth Paltrow for GapStudio\u2019s fall 2025 campaign.<\/span><\/p>\n

\t\t\t\t\t\t\t\t\tMario Sorrenti, courtesy of Gap<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\tGapStudio\u2019s fall 2025 collection draws inspiration from \u201cthe feeling of \u201990s New York \u2014 the music, the energy, the mix of elegance and edge \u2014 a moment when modernism and nostalgia collided to create a new style language,\u201d Posen said of the collection. <\/p>\n

\n\t\u201cThat spirit comes through in the pieces: tailoring with presence, sculptural denim and satin that brings movement and ease. It\u2019s a capsule designed to carry forward, season after season.\u201d<\/p>\n<\/div><\/div>\n

\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n

\u2018 Some details of this article were extracted from the following source wwd.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Gwyneth Paltrow and daughter Apple Martin\u2019s joint fall 2025 campaign for GapStudio generated $1 million in media impact value within one week of the collection\u2019s announcement, according to Launchmetrics. Thanks to a joint Instagram post shared by Gap, Paltrow and Gap Inc. executive vice president and creative director Zac Posen, the MIV performed nearly five […]<\/p>\n","protected":false},"author":2,"featured_media":2077661,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25177],"tags":[342790,307951,342791],"class_list":["post-2077660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrities","tag-gap-inc","tag-gwyneth-paltrow","tag-zac-posen"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/10\/GapStudio-Generates-1-Million-in-MIV-with-Gwyneth-Paltrow-Campaign.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2077660","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2077660"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2077660\/revisions"}],"predecessor-version":[{"id":2077662,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2077660\/revisions\/2077662"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2077661"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2077660"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2077660"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2077660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}