\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tThe press conference of the \u201chush! Beach Concerts x Urban Sports Wellfest 2025\u201d<\/span>
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Jointly organized by the Cultural Affairs Bureau and the MGM, and co-organized by the Municipal Affairs Bureau, the Marine and Water Bureau, and the Macao Government Tourism Office, the \u201chush! Beach Concerts x Urban Sports Wellfest 2025\u201d will be held from 18 to 19 October at the Hac Sa Beach and Temporary Green and Leisure Area. The event will feature a multi-stage music marathon on the coast, as well as the outdoor fitness challenges and a dedicated sports zone on the lawn, creating an urban carnival with music and sports on the island.<\/p>\n
On the occasion of Macao\u2019s designation as a \u201cCulture City of East Asia 2025 \u2013 Macao, China\u201d, and in consonance with the theme \u201cEast-West Encounter, Asia in Harmony\u201d of the programme, the \u201chush! Beach Concerts x Urban Sports Wellfest\u201d invited pop bands and sports instructors from the Mainland China, Japan and South Korea to headline the performances. The main venue at the Hac Sa Beach and Temporary Green and Leisure Area feature six stages, namely \u201cHot Wave\u201d, \u201cMusic Chill\u201d, \u201chush! Kids Sport Playground\u201d, \u201cWellfest Stage\u201d, \u201cSports Garden\u201d, and \u201cFitness Challenge\u201d, offering a marathon of music performances and sports classes from morning to night over the two consecutive days. The event also features a variety of activities, including SUP yoga, musical family parade, Music Glow Run, art installations, food stalls and bazaars, workshops and music experience, catering to the diverse preferences and needs of residents and visitors, as well as allowing them to appreciate Macao\u2019s unique characteristics as a city featuring the integration of Chinese and Western cultures, and establishing Macao as a vital window for the exchange between the Chinese and Western civilizations.<\/p>\n
The \u201chush! Beach Concerts\u201d features a special line-up of nearly 40 local bands and musicians, as well as ten overseas entities, including the rock band \u201cSUMMERWARZ\u201d from Mainland China, the music group \u201cBalming Tiger\u201d and the bassist \u201cH.J.Freaks\u201d from South Korea, the legendary rapper \u201cShing02\u201d and the rock band \u201cmuque\u201d from Japan, the ukulele young prodigy \u201cFeng E\u201d and the female metal band \u201cMakeMake\u201d from Taiwan. This year marks the 20th<\/sup> edition of the \u201chush! Beach Concerts\u201d. The event will also invite representatives from renowned Asian pop music sectors, including Hong Kong\u2019s Clockenflap Music & Arts Festival, Mainland China\u2019s Strawberry Music Festival and Midi Festival, Singapore\u2019s BayBeats Festival, as well as Tencent Music to come to Macao, providing a platform for regional collaboration and performance matchmaking for local bands.<\/p>\n This year, the \u201cUrban Sports Wellfest\u201d further expands the categories of programme and dimensions of experience. Over 30 renowned professional fitness and yoga instructors from Asia are invited to serve as resident instructors in Macao, including Hong Kong artist and dance mentor Fatboy@ERROR, champion of the \u201cPhysical: 100 Season 2\u201d and Korean CrossFit superstar Amotti, popular dance instructor Gun Gun from Thailand, and acclaimed yoga instructor Alex Lam from Hong Kong, will give guidance on workouts of a range of intensities and categories. In addition, there will be morning gong baths, an outdoor HYROX PFT, dance classes, Pilates classes and Sup Yoga, allowing participants to explore their infinite possibilities under professional guidance from dance, stretching and yoga to high-intensity fitness training, from dynamic to static classes. With over 40 fitness and dance classes over the two days, all participants from beginners to experienced sports enthusiasts can explore themselves through the challenging classes. The event offers all activities that combine dynamic and static exercises with only one ticket admission, creating an outdoor sports experience for people of all ages.<\/p>\n In order to facilitate public access to the Hac Sa Beach, free shuttle buses will be provided during the event on 18 and 19 October, travelling from Iao Hon district, Fai Chi Kei and Taipa to the Hac Sa Beach and vice versa. Residents and tourists can also take MGM COTAI\u2019s free shuttle buses at all ports in Macao (except Qingmao Port) to MGM COTAI\u2019s B1 shuttle bus lobby, and transfer to the event\u2019s free shuttle bus to Hac Sa Beach after arriving at MGM COTAI.<\/p>\n To enrich the community\u2019s musical cultural experience and encourage the public participation, a number of Fest Prelude will be launched from 11 October in local communities, schools and the Barra District, including campus tours, community performances, prelude concerts and music workshops. Registration for activities such as the musical family parade, Music Glow Run, as well as the international pop music industry exchange and matchmaking events is now open. In addition, in order to allow more music aficionados to participate in the short video competition \u201chush! 300 Seconds\u201d, the registration deadline will be extended to 5pm on 12 October 2025 (Sunday). The count for the Most Popular Award will also be extended to the same time. Interested individuals are encouraged to seize this opportunity to participate.<\/p>\n The press conference of the \u201chush! Beach Concerts x Urban Sports Wellfest 2025\u201d was held today (8 October) at The Vista in MGM COTAI, and was officiated by the President of the Cultural Affairs Bureau, Leong Wai Man; the President and Executive Director of MGM China Holdings Limited, Kenneth Feng; the Acting Director of the Macao Government Tourism Office, Cheng Wai Tong; the Acting Head of Department of Cultural and Recreational Affairs and Civic Education of the Municipal Affairs Bureau, Pong Sio Wan; and the Acting Head of the Maritime Services Division of the Marine and Water Bureau, Lao Se Keng; and was attended by the Vice President of the Cultural Affairs Bureau, Cheang Kai Meng; the Senior Vice President of Brand Marketing of MGM, Catarina Lio; and the Senior Vice President of Public and Community Relations of MGM, Irene Wong, as well as representatives from a diverse array of veteran local bands and sports instructors. The event also featured a performance by the local band \u201cYing May Supermarket\u201d and a showcase of collaborative cultural products designed for this year\u2019s event by the \u201chush! Brand Collaboration\u201d partners including \u201cBUCKET KING\u201d, \u201cOsanna Design Workshop\u201d and \u201cTriangle Sport Macau\u201d.<\/p>\n The event is supported by Air Macau, Tai Fung Bank, ICBC Macau, BNU, OCBC Bank Macau, Macau Coca-Cola Beverage Co., Ltd., Bevtech Limited and Monster Energy.<\/p>\n Admission to the \u201chush! Beach Concerts\u201d is free. Some of the activities require registration through the \u201cActivity Applications\u201d of the Macao One Account (activity.mo.gov.mo\/activity-h5). Registration is open until 11:59pm on 12 October. Tickets for the \u201cUrban Sports Wellfest 2025\u201d are now on sale on the MGM official website (mgm.mo), at the MGM Cotai box office, through the Macau Ticketing Network, Damai and MPay online ticketing platforms, priced from MOP240 onwards.<\/p>\n For more information, please visit the hush! website atwww.icm.gov.mo\/hush, its official Instagram account \u201chushfullmusic\u201d, \u201cIC Art\u201d and \u201cHUSH FULL MUSIC\u201d pages on Facebook or WeChat account \u201cIC_Art_Macao\u201d; as well as the MGM website atwww.mgm.mo, its official Instagram account \u201cmgmartandentertainment\u201d, \u201cMGM\u201d page on Facebook and WeChat account \u201cMGM\u201d.<\/p>\n