{"id":2078259,"date":"2025-10-08T23:29:29","date_gmt":"2025-10-08T23:29:29","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2078259"},"modified":"2025-10-08T23:29:29","modified_gmt":"2025-10-08T23:29:29","slug":"nbcuniversal-confirms-return-to-radio-city-for-may-2026-upfront-presentation-to-ad-buyers","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/nbcuniversal-confirms-return-to-radio-city-for-may-2026-upfront-presentation-to-ad-buyers\/","title":{"rendered":"NBCUniversal Confirms Return To Radio City For May 2026 Upfront Presentation To Ad Buyers"},"content":{"rendered":"

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\n\tNBCUniversal<\/a> has locked in its usual Monday kickoff week to upfronts<\/a> week in New York, confirming May 11 as the date of its main presentation to advertisers at Radio City Music Hall<\/a>.<\/p>\n

\n\tOn the following evening, May 12, NBCU said Telemundo will host a cocktail reception. The Hispanic subsidiary had held that spot in past years, but last May encountered interference from Amazon, which put its upfront on the first Monday evening of the week. This year is a priority for Telemundo to host ad buyers given its Spanish-language rights to next summer\u2019s FIFA World Cup.<\/p>\n

\n\tNBCU also said its pitch will include all of the cable networks soon to be spun off into stand-alone entity Versant<\/a>. Even after the spin, the new company plans to have NBCU handle its ad sales under a multi-year agreement. All cable networks apart from Bravo are in the process of leaving the Comcast-owned parent.<\/p>\n

\n\tRadio City will provide a backdrop for a show emphasizing the 100th anniversary of NBC<\/a>, whose origins date to the radio days. Attendees can also expect a reprise of a theme the company has been emphasizing for months now, a string of live events of interest to buyers stretching out far more than a single year, which is usually the horizon of an annual upfront. The run spans this year\u2019s Saturday Night Live<\/em>\u2018s 50th season special; the return of the NBA; and the Super Bowl and Winter Olympics in February 2026. <\/p>\n

\n\t\u201cFor over 100 years, NBC has defined the U.S. television landscape for generations of viewers,\u201d Mark Marshall, Chairman, NBCUniversal Global Advertising & Partnerships, said in a statement. \u201cAs we head into our centennial year, we\u2019re not just celebrating our legacy \u2013 we\u2019re setting the course for what\u2019s next.\u201d\u00a0<\/p>\n

\n\tHistorically a packed slate of wining and dining by networks for their brand clients, upfronts \u201cweek\u201d last year morphed into a high-intensity, three-day affair. Major tech players Amazon, Netflix and YouTube have elbowed their way into the main week, which was for decades ruled by the broadcast networks. Paramount has opted out of a full-scale upfront in recent years, but its step-back was not replicated by others, and the company is under new management after the Skydance merger. After the interruptions of Covid, NBCU rivals Fox, Warner Bros. Discovery and Disney have all returned in force to in-person, traditional presentations.<\/p>\n<\/div>\n

\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n

\u2018 Some details of this article were extracted from the following source deadline.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

NBCUniversal has locked in its usual Monday kickoff week to upfronts week in New York, confirming May 11 as the date of its main presentation to advertisers at Radio City Music Hall. On the following evening, May 12, NBCU said Telemundo will host a cocktail reception. The Hispanic subsidiary had held that spot in past […]<\/p>\n","protected":false},"author":2,"featured_media":2078260,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[24075,348955,312633,390355,390356],"class_list":["post-2078259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-nbc","tag-nbcuniversal","tag-radio-city-music-hall","tag-upfronts","tag-versant"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/10\/NBCUniversal-Confirms-Return-To-Radio-City-For-May-2026-Upfront.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2078259","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2078259"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2078259\/revisions"}],"predecessor-version":[{"id":2078261,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2078259\/revisions\/2078261"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2078260"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2078259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2078259"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2078259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}