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At the height of the COVID-19 pandemic, when many artists were weathering career blows left and right, Priscilla Block<\/a> experienced the kind of breakthrough many artists crave. Her heartbreak ballad \u201cJust About Over You\u201d went viral after she posted it on TikTok. Soon, the North Carolina native signed with UMG Nashville (now MCA). The song went on to reach the top 15 on Billboard\u2019s<\/em> Country Airplay chart, and she followed it with the top 5 hit \u201cYou, Me & Whiskey,\u201d her collaboration with Justin Moore. In 2022, she released her full-length debut, Welcome to the Block Party<\/em>, marking her arrival as one of country\u2019s most charismatic, entertaining new voices. She also became a champion for body positivity and acceptance on songs such as \u201cThick Thighs\u201d and \u201cPMS.\u201d<\/p>\n But with her sophomore major label album Things You Didn\u2019t See<\/em>, out Friday (Oct. 10), Block lets fans in on the three-year journey of self-discovery beyond the stage lights, the effervescent, unfiltered personality, and the bold fashions.<\/p>\n More from Billboard<\/strong><\/p>\n \u201cI feel like this record kind of wraps up my twenties in a whole,\u201d says Block, who turned 30 in August. \u201cIt\u2019s all the emotions that you kind of go through in your twenties where you feel like you have life figured out, then you realize you have nothing figured out and you\u2019re falling in love. Your heart\u2019s broken, then you\u2019re finding love again. It\u2019s all just navigating life.\u201d<\/p>\n Working with producers including Jesse Frasure, David Garcia and Dave Cohen, Block shaped Things You Didn\u2019t See<\/em> into a reflection of both her artistic and personal growth, after Block\u2019s conversations with trusted industry colleagues caused her to upend plans for the album\u2019s title, content and release schedule.<\/p>\n \u201cInitially, it was going to be released last year, and called Vanilla Ain\u2019t Me<\/em>,\u201d Block says. \u201cBut I had a moment that really shifted this record. I felt like there were parts of me that the industry wasn\u2019t understanding. I started calling people \u2014 business management, songwriters, label people, my band \u2014 that I really respected in the industry. I opened myself up to criticism and was like, \u2018What do you think might be missing? What do you think I should really show on this record?\u2019 And I kept hearing, \u2018The branding is really strong. We want people to know you the way we know you.\u2019 It inspired me to go write my story.\u201d<\/p>\n Since her debut, Block has evolved from an ambitious newcomer into an artist who has twice been nominated for ACM new female artist of the year and opened shows for Shania Twain and Cole Swindell. But where humor and invincible confidence have become her hallmarks, the songs on the new album, such as \u201cCouldn\u2019t Care Less,\u201d which she calls one of \u201cthe most vulnerable, raw songs I\u2019ve ever written,\u201d show some of the vulnerable cracks in the armor.<\/p>\n \u201cThere\u2019s no denying that it\u2019s a tough industry and you got to have thick skin,\u201d she says. \u201cI\u2019ve always been known to be this confident, positive, bold personality girl. Writing \u2018Couldn\u2019t Care Less\u2019 was kind of my diary. People might think that I couldn\u2019t care less, but I really couldn\u2019t care more. This is all I\u2019ve ever wanted. I felt like I was in this vibe of the girl that likes to have fun, party songs and good vibes all the time. So it was important for me to just get back to the roots of just writing my life.\u201d<\/p>\n She touches on old heartbreaks in \u201cPhones and Radios,\u201d but lets fans into her present romantic state, with tributes to her boyfriend on songs such as \u201cHe\u2019s My Man\u201d and \u201cElijah.\u201d<\/p>\n \u201cI wanted to challenge myself on this record to just go outside my box or go outside of my comfort zone, whether it\u2019s sonically or creatively,\u201d she says. \u201cI wanted to do something that my fans haven\u2019t seen from me.\u201d<\/p>\n That boldness extends to her reimagining of Simon & Garfunkel\u2019s 1970 classic \u201cCecilia,\u201d which Block transforms into the bold anthem (\u201cYou\u2019re Breaking My Heart (Cecilia)\u201d). \u201cMy mom grew up listening to that and it was her jam,\u201d Block says. \u201cIt feels like a modern-day \u2018Jolene,\u2019 and it\u2019s very sassy because it\u2019s like, \u2018You dare try to come up on my man and I\u2019m going to come for you.\u2019 I love the feel of it.\u201d<\/p>\n Block\u2019s signature sass still shines, especially on \u201cGoodwill to Gucci,\u201d inspired by a real-life airport encounter. \u201cI was at the airport getting a drink before a flight and I just got my new merch hat that said \u2018Sass n\u2019 A\u2013\u2019 on it\u2014which happens to be one of my best-selling merch items,\u201d she says. \u201cThese older ladies were so disturbed that I would wear something like that and they were talking just loud enough so we could hear them. So, this song is just like, \u2018Whatever you are wearing, rock it.\u2019 I hope it inspires others to be bold with their style.\u201d<\/p>\n That drive to have fans see deeper into her story and every facet of Block as a human and artist striving to be her best on every front is evident even the smeared oil painting of Block that graces the cover of Things You Didn\u2019t See<\/em>.<\/p>\n \u201cThe symbolism is that \u2018You might see the hoops, the big hair, but I\u2019m smearing it all.\u2019 I want you to focus on me and my story.\u201d Beyond the studio, the past two years have marked a major personal evolution. After nonstop touring left her drained, Block committed to prioritizing her physical and mental health.<\/p>\n \u201cI was in New Zealand about two years ago, sitting on the beach and I remember feeling exhausted. I\u2019m touring, I\u2019m not sleeping, everything that comes along with this, you just get wore out,\u201d she says. \u201cI realized I had just kind of stopped taking care of myself. I feel like with this career, you pour out so much to everyone who works for you, and for your fans and for everything. I just thought, \u2018I\u2019m going to take this next year to work on me\u2014literally mind, body and soul. I had literally never run a mile in my life. I wanted to prove to myself that I can do really hard shit.\u2019\u201d<\/p>\n What began as a challenge has become a lifestyle. Block started running daily, completed a 5K over Christmas, and successfully finished the demanding and popular 75 Hard program. She credits motivational figures like Sydney Adams and Mel Robbins for inspiration.<\/p>\n \u201cI\u2019m mentally and physically stronger than I\u2019ve ever been,\u201d she says. \u201cLooking back, I wouldn\u2019t say this past year has been my biggest career year, but it\u2019s been my biggest me<\/em> year. My whole life, I\u2019ve struggled with my weight and not feeling super confident. I wrote \u2018Thick Thighs\u2019 and there was power in that, but that also doesn\u2019t mean I don\u2019t want to continue being the strongest I can.\u201d<\/p>\n Ever competitive with herself, Block is already setting new goals.<\/p>\n \u201cNext up, I want to run a 10K. Maybe I would do a half-marathon? We\u2019ll see,\u201d she says.<\/p>\n <\/a> Billboard VIP Pass<\/p>\n<\/figcaption><\/figure>\n Best of Billboard<\/strong><\/p>\n Sign up for Billboard’s Newsletter<\/a>. For the latest news, follow us on Facebook<\/a>, Twitter<\/a>, and Instagram<\/a>.<\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.yahoo.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" At the height of the COVID-19 pandemic, when many artists were weathering career blows left and right, Priscilla Block experienced the kind of breakthrough many artists crave. Her heartbreak ballad \u201cJust About Over You\u201d went viral after she posted it on TikTok. Soon, the North Carolina native signed with UMG Nashville (now MCA). The song […]<\/p>\n","protected":false},"author":2,"featured_media":2021507,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[373500,346302,390766],"class_list":["post-2079671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-justin-moore","tag-priscilla-block","tag-welcome-to-the-block-party"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/09\/Charli-XCX-and-George-Daniel-marry-for-second-time-in.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2079671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2079671"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2079671\/revisions"}],"predecessor-version":[{"id":2079672,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2079671\/revisions\/2079672"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2021507"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2079671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2079671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2079671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}