{"id":2079688,"date":"2025-10-09T15:25:29","date_gmt":"2025-10-09T15:25:29","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2079688"},"modified":"2025-10-09T15:25:29","modified_gmt":"2025-10-09T15:25:29","slug":"seth-rogen-pitches-flawed-movie-concepts-for-skip","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/seth-rogen-pitches-flawed-movie-concepts-for-skip\/","title":{"rendered":"Seth Rogen pitches (flawed) movie concepts for Skip"},"content":{"rendered":"<p><\/p>\n<div id=\"articleBody\">\n<p dir=\"ltr\"><b><span>Who:<\/span><\/b><span> Skip, with Courage for strategy and creative; UM for media; Spy Films for production (directed by Evan Goldberg); Outsider Editorial for editorial; Alter Ego for colour and online; Eggplant for sound.<\/span><\/p>\n<p dir=\"ltr\"><b><span>What:<\/span><\/b><span> \u201cThe Writer\u2019s Room,\u201d a campaign on the \u201cSkip to the Good Part\u201d platform, starring Canadian actor turned Hollywood superstar Seth Rogen\u2014who, along with longtime creative partner Evan Goldberg, assisted on creative development and storyboarding.\u00a0<\/span><\/p>\n<p dir=\"ltr\"><b><span>When &amp; Where:<\/span><\/b><span> The campaign launched nationally today (Oct. 8), running across TV, digital and social. There\u2019s a two-and-a-half minute anchor film available on Skip\u2019s YouTube channel, with a 30-second spot and :15 and six-second cutdowns.\u00a0<\/span><\/p>\n<p dir=\"ltr\"><span><b>Why:<\/b>\u00a0<\/span><span>Skip is describing the campaign as a \u201cnew chapter\u201d in its journey of championing Canadian culture, humour and convenience, while reinforcing its brand promise to help Canadians \u201cSkip it\u201d to get everything they need from restaurant food, to groceries and drugstore essentials.<\/span><b\/><\/p>\n<p dir=\"ltr\"><span>Courage co-founder and chief creative officer Dhaval Bhatt said that the agency wanted to go bigger for the next wave of ads on the one-year-old <\/span><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.campaigncanada.ca\/article\/1892942\/skip-taps-courage-creative-brings-back-jon-hamm\"><span>\u201cShoulda Skipped It\u201d <\/span><\/a><span>platform, and the white-hot Rogen was the perfect personality.<\/span><b\/><\/p>\n<p dir=\"ltr\"><span>\u201cRight now, I don\u2019t think there\u2019s any bigger name in Hollywood than Seth Rogen,\u201d said Bhatt. Rogen\u2019s inside-Hollywood show <\/span><span>The Studio<\/span><span> is coming off 13 wins at the recent Emmy Awards, including Best Lead Actor in a Comedy Series for Rogen and Outstanding Comedy Series.<\/span><b\/><\/p>\n<p dir=\"ltr\"><span>But while Skip is well-known in the Canadian food delivery space, so are key rivals like DoorDash and Uber Eats, whose apps are often right beside\u00a0 Skip on people\u2019s phones.\u00a0\u00a0<\/span><\/p>\n<p dir=\"ltr\"><span>\u201cThe name of the game is top-of-mind awareness,\u201d said Bhatt. \u201cThe work just has to stand out. It just has to resonate\u2026 From a marketing standpoint, you&#8217;re not giving anyone anything new, but you&#8217;re reminding them of what you do in a more fun, relevant and engaging way.\u201d<\/span><b\/><\/p>\n<p dir=\"ltr\"><span><\/p>\n<div class=\"jeg_video_container jeg_video_content\"><iframe loading=\"lazy\" title=\"Skip x Seth Rogen | Movie ideas? Hard. Everything else? Easier with Skip!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/l0zLOzfCVlg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p><\/span><\/p>\n<p dir=\"ltr\"><span><b>How:<\/b> <\/span><span>The creative approach is a clear nod to Rogen\u2019s Emmy Award-winning show <\/span><span>The Studio<\/span><span>, showing him and a creative partner spitballing ideas for new movies, only to realize that all of the scenarios are implausible because in each instance, the main character could have simply \u201cSkipped it.\u201d<\/span><b\/><\/p>\n<p dir=\"ltr\"><span>In one scenario, Rogen and his partner envision a mob movie in which a group of wise guys are planning to kill a guy named Vinny at an old-school Italian restaurant. Just as they\u2019re starting to envision the scene, Rogen dejectedly points out that it doesn\u2019t make sense because Vinny could have avoided this whole situation. \u201cHe coulda just Skipped it,\u201d says Rogen.<\/span><\/p>\n<p dir=\"ltr\"><span>Another concept shows Rogen getting \u201cde-aged\u201d to play one of a pair of university students trying to purchase a pregnancy test, only to keep encountering people they know.\u00a0 His partner points out that they could have avoided the embarrassment if they just \u201cSkipped the pregnancy test.\u201d\u00a0<\/span><\/p>\n<p dir=\"ltr\"><span>\u201cYou can Skip that too?\u201d What a world,\u201d says Rogen.\u00a0<\/span><b\/><\/p>\n<p dir=\"ltr\"><span>The full two-and-a-half-minute spot unfolds with references to Hollywood movies like<\/span><span> Rocky<\/span><span>, as well as <\/span><span>Superbad<\/span><span> (written by Rogen and Goldberg), a stranded-in-a-cabin-in-the-woods horror movie, and a sci-fi movie where everything in the future gets teleported to your home (\u201cThat\u2019s literally what Skip already does, dude\u201d responds a frustrated Rogen).<\/span><\/p>\n<p dir=\"ltr\"><b><span>Wait, is Canadian creative becoming more celebrity driven?\u00a0<\/span><\/b><span>Rogen joins celebrities including Eugene Levy (Sleep Country Canada), Will Arnett (RBC), and Keanu Reeves (Rogers) in current or recent Canadian campaigns.<\/span><\/p>\n<p dir=\"ltr\"><span>Is this a sign that Canadian marketers are doing more of this type of celebrity driven work? Bhatt said that Courage\u2019s constant reminder to clients is that the battle for consumers\u2019 attention is huge. \u201cWe have this approach where we try to push our clients to do big things that we know will drive results for them. Sometimes celebrities have been part of the equation, and clients will see the results and say \u2018We like that,\u2019\u201d he said.<\/span><\/p>\n<p dir=\"ltr\"><span>The important thing to remember, he said, is that the celebrity shouldn\u2019t become the idea. \u201cYou still have to have a great idea, [not just] put a name to it and you\u2019re done,\u201d he said.<\/span><\/p>\n<p dir=\"ltr\"><span><b>What\u2019s Jon Hamm\u2019s future?:<\/b>\u00a0<\/span><span>It feels like the big question whenever Skip introduces new advertising that doesn\u2019t feature Jon Hamm (or even Jon Hamm\u2019s dog): Have we seen the last of the <\/span><i><span>Mad Men<\/span><\/i><span> star, who\u2019s become a beloved mainstay of Skip\u2019s advertising since 2018, appearing in more than 30 pieces of advertising.<\/span><\/p>\n<p dir=\"ltr\"><span>Bhatt played coy on this one, and said that \u201cit\u2019s always a possibility\u201d viewers will see Hamm in future advertising. \u201cHe\u2019s obviously been great for the brand, but I think that for us, the brand and the platform needs to be bigger than the celebrity,\u201d he said. \u201cOur goal is to make it bigger, stronger and better, and who knows, maybe there\u2019s a cameo, maybe there\u2019s a comeback and maybe there [are ads] with both of them or multiple celebrities. Who knows.\u201d<\/span><\/p>\n<p><i>This story first appeared on Campaign Canada.<\/i><\/p>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.campaignlive.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Who: Skip, with Courage for strategy and creative; UM for media; Spy Films for production (directed by Evan Goldberg); Outsider Editorial for editorial; Alter Ego for colour and online; Eggplant for sound. What: \u201cThe Writer\u2019s Room,\u201d a campaign on the \u201cSkip to the Good Part\u201d platform, starring Canadian actor turned Hollywood superstar Seth Rogen\u2014who, along [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25173],"tags":[],"class_list":["post-2079688","post","type-post","status-publish","format-standard","hentry","category-artists"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2079688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2079688"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2079688\/revisions"}],"predecessor-version":[{"id":2079689,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2079688\/revisions\/2079689"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2079688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2079688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2079688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}