<\/p>\n
\n\tFox Entertainment<\/a> is getting into the microdrama biz: The company has made an equity investment in Holywater<\/a>, a Ukrainian tech firm focused on vertical video.<\/p>\n \n\tFinancial terms of Fox Entertainment\u2019s investment in Holywater were not disclosed. As part of the Holywater investment deal, Fox Entertainment Studios has committed to creating and producing an \u201congoing\u201d portfolio of more than 200 vertical video titles for Holywater\u2019s My Drama app over the next two years. Spanning all genres, including microdramas, the inaugural vertical video series to be produced by Fox Entertainment Studios include \u201cBillionaire Blackmail\u201d and \u201cBound by Obsession,\u201d both currently in production and shooting in Atlanta.<\/p>\n \n\tAccording to Fox Entertainment, the investment in Holywater represents the company\u2019s embrace of \u201ca proven digital entertainment innovator\u201d that is \u201charnessing cutting-edge technology and a forward-facing business model to lead the next generation of entertainment.\u201d<\/p>\n \n\tHolywater, based in Kyiv, Ukraine, was founded in 2020 by co-CEOs Bogdan Nesvit and Anatolii Kasianov. The company claims its four apps together reach more than 55 million users. The apps are: My Drama, a vertical streaming app; FreeBits, a companion ad-supported vertical streaming app; ebook plaform My Passion; and My Muse, a platform for vertical series produced with the support of generative AI. Per Holywater, each platform uses serialized, daily content releases to maximize engagement with installments accessible through multiple monetization options.<\/p>\n \n\tFox Entertainment will work with Holywater on original vertical video series production, ad sales and brand partnerships \u2014 and potential integration of Fox intellectual property, including extensions of current Fox shows and remake projects. Fox said it will unveil \u201cdevelopment deals with top Hollywood talent\u201d for the Holywater partnership soon.<\/p>\n \n\t\u201cInnovation in digital storytelling is shaping the future of entertainment and investing in vertical video positions Fox Entertainment to achieve sustained, long-term growth as we build a modern studio for the future,\u201d said Rob Wade, CEO of Fox Entertainment. \u201cHolywater is at the forefront of this evolution, skillfully using technology to fuel creativity. This partnership is all about finding different, innovative ways to tell stories and inspire storytellers and creators like never before, while giving us the tools and flexibility to bring talent ideas to life faster, smarter and across more platforms worldwide.\u201d<\/p>\n \n\tHolywater\u2019s Nesvit and Kasianov said in a prepared statement, \u201cVertical streaming is one of the fastest-growing areas in entertainment, and our goal at Holywater is to make vertical series mainstream by raising the bar on quality and widening the genre slate\u2026 Our partnership with Fox Entertainment validates that vision and gives us the scale and creative firepower to accelerate it.\u201d They added that \u201cFox has already been a collaborative, innovative partner, and together we\u2019re empowering major talent and building a vibrant library of gripping vertical series for audiences worldwide.\u201d<\/p>\n \n\tThe partnership also taps into FOX Entertainment Studios\u2019 world-class portfolio of studio content, including Studio Ramsay Global with iconic chef Gordon Ramsay; award-winning animation studio Bento Box Entertainment; its scripted and unscripted studios; a talent roster that spans Denis Leary, Jon Hamm, Hannah Waddingham, Josh Charles, Annie Potts, Minnie Driver, and Ken Jeong, among others; and a rich library of 350 made-for-platform movies.<\/p>\n \n\tIn June, Fox Corp. announced an investment in The Lighthouse, a studio and campus space designed specifically for creators to collaborate and develop content. Fox Entertainment is developing plans to expand on that strategy, leveraging the Fox Studios Lot in Century City as a hub for \u201ccreator-powered innovation that is already defining the future of entertainment.\u201d<\/p>\n \n\tHolywater works with creators and studios worldwide and has partnerships with tech companies including Meta, Google and TikTok to maximize content reach. <\/p>\n \n\tThe Raine Group served as adviser to Holywater in connection with the Fox Entertainment deal.<\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source variety.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Fox Entertainment is getting into the microdrama biz: The company has made an equity investment in Holywater, a Ukrainian tech firm focused on vertical video. Financial terms of Fox Entertainment\u2019s investment in Holywater were not disclosed. As part of the Holywater investment deal, Fox Entertainment Studios has committed to creating and producing an \u201congoing\u201d portfolio […]<\/p>\n","protected":false},"author":2,"featured_media":2080046,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[321785,390841],"class_list":["post-2080045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-fox-entertainment","tag-holywater"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/10\/Fox-to-Produce-200-Plus-Vertical-Video-Series.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2080045","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2080045"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2080045\/revisions"}],"predecessor-version":[{"id":2080047,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2080045\/revisions\/2080047"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2080046"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2080045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2080045"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2080045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}