{"id":2080726,"date":"2025-10-10T00:47:23","date_gmt":"2025-10-10T00:47:23","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2080726"},"modified":"2025-10-10T00:47:23","modified_gmt":"2025-10-10T00:47:23","slug":"dominos-debuts-an-all-new-rebrand-with-a-catchy-jingle-from-country-star-shaboozey","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/dominos-debuts-an-all-new-rebrand-with-a-catchy-jingle-from-country-star-shaboozey\/","title":{"rendered":"Domino&#8217;s Debuts an All-New Rebrand with a Catchy Jingle from Country Star Shaboozey"},"content":{"rendered":"<p><\/p>\n<div data-article-body=\"true\">\n<h3 class=\"mb-4 text-lg font-bold\">NEED TO KNOW<\/h3>\n<ul class=\"mb-4\">\n<li class=\"ml-4 list-disc\">\n<div class=\"\">\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Domino&#8217;s has rebranded for the first time since 2012<\/p>\n<\/div>\n<\/li>\n<li class=\"ml-4 list-disc\">\n<div class=\"\">\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The new logo features a vibrant take on the most recent design, and a new trademark &#8220;Dommmino\u2019s&#8221;<\/p>\n<\/div>\n<\/li>\n<li class=\"ml-4 list-disc\">\n<div class=\"\">\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Shaboozey sings a new jingle for the pizza chain<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Domino&#8217;s has unveiled a new logo \u2013 and a new jingle from country star <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/people.com\/shaboozey-wants-to-outdo-a-bar-song-tipsy-cover-exclusive-hot-guy-summer-11738342\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Shaboozey;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">Shaboozey<\/a>.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">On Wednesday, Oct. 8, the brand unveiled its new campaign \u2014 its first since 2012, per <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.adweek.com\/creativity\/dominos-unveils-first-rebrand-in-over-a-decade-with-a-jingle-by-shaboozey\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:ADWEEK;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">ADWEEK<\/a>. The new logo features more vibrant shades of red and blue, a custom font called Domino\u2019s Sans, and a new jingle from &#8220;A Bar Song (Tipsy)&#8221; singer Shaboozey.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The company has also updated the trademark to read &#8220;Dommmino\u2019s,&#8221; with an extra &#8220;mmm&#8221; in the middle. The pizza boxes now boast a simpler design with the brighter colors, and the boxes for Handmade Pan and Parmesan Stuffed Crust pizzas now feature black and metallic gold accents to give the specialty offerings an upscale feel.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">In the video, Shaboozey, 30, sings &#8220;Dom-mmm-inos,&#8221; and is seen behind-the-scenes in the studio recording the new jingle.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">&#8220;As a nearly 65-year-old brand, we know that to stay strong and relevant we need to always remain modern and bold for our current and future customers,&#8221; Kate Trumbull, executive vice president and global chief marketing officer at Domino\u2019s, told ADWEEK.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Trumbull elaborated that she understood why customers love the brand, and the new logo reflects what fans of the pizza chain already know and love. &#8220;We\u2019ve taken a thoughtful approach by listening closely to our customers and franchisees, as well as conducting consumer research to understand what makes Domino\u2019s special,&#8221; she told the outlet.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">She added that the new colors are &#8220;vibrant shades of red and blue to make the brand craveable for the next generation of pizza lovers.&#8221;<\/p>\n<figure class=\"relative mb-4\">\n<div class=\"relative\"><button aria-label=\"View larger image\" class=\"group absolute bottom-3 right-3 size-10 md:size-[50px] lg:inset-0 lg:size-full lg:bg-transparent\" data-ylk=\"elm:expand;itc:1;sec:image-lightbox;slk:lightbox-open;\"><span class=\"absolute bottom-0 right-0 rounded-full bg-white p-3 opacity-100 shadow-elevation-3 transition-opacity duration-300 group-hover:block group-hover:opacity-100 md:p-[17px] lg:bottom-6 lg:right-6 lg:bg-white\/90 lg:p-5 lg:opacity-0 lg:shadow-none\"><svg viewbox=\"0 0 22 22\" aria-hidden=\"true\" class=\"size-4 lg:size-6\" width=\"22\" height=\"22\"><path d=\"M12.372.92c0-.506.41-.916.915-.916L21 0l-.004 7.712a.917.917 0 0 1-1.832 0V3.183l-6.827 6.828-1.349-1.348 6.828-6.828h-4.529a.915.915 0 0 1-.915-.915M1.835 17.816l6.828-6.828 1.349 1.349-6.829 6.827h4.529a.915.915 0 0 1 0 1.831L0 21l.004-7.713a.916.916 0 0 1 1.831 0z\"\/><\/svg><\/span><\/button><dialog aria-label=\"Modal dialogue\" aria-modal=\"true\" class=\"fixed inset-0 z-4 size-full max-h-none max-w-none bg-white hidden\"\/><\/div><figcaption class=\"relative text-sm mt-1 pr-2.5\">\n<div style=\"max-height:none;overflow:visible\">\n<p>Dominos<\/p>\n<p> Dominos debuts its sleek new look<\/p><\/div>\n<\/figcaption><\/figure>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Domino&#8217;s sales have risen 5% over the first two quarters of 2025, totaling $9.1 billion (U.S. and international), according to the company&#8217;s\u00a0<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/ir.dominos.com\/static-files\/62e9ba30-892d-4dca-b8aa-af142709d09a\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:second-quarter 2025 financial results;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">second-quarter 2025 financial results<\/a>, per <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.usatoday.com\/story\/money\/food\/2025\/10\/08\/dominos-pizza-makeover-shaboozey-song\/86460522007\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:USA Today.;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">USA Today.<\/a><\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Founded in 1960, Domino\u2019s operates more than 21,500 stores worldwide, with more than 6,000 locations in the U.S., per <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.today.com\/food\/restaurants\/dominos-rebrand-new-logo-jingle-shaboozey-rcna236684\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Today;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">Today<\/a>.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><strong>Never miss a story \u2014 sign up for<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/people.com\/people-news-daily-newsletter-sign-up-8692701\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:PEOPLE's free daily newsletter;elm:context_link;itc:0;sec:content-canvas\" class=\"link \"> PEOPLE&#8217;s free daily newsletter<\/a> to stay up-to-date on the best of what PEOPLE has to offer\u200b\u200b, from celebrity news to compelling human interest stories.<\/strong><\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">\u201cMost companies rebrand themselves when they\u2019re struggling, but after years of category-defying growth, this refresh is about continuing to push to be the best version of ourselves,\u201d Trumbull wrote in a <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/ir.dominos.com\/news-releases\/news-release-details\/dominosr-new-craveable-brand-refresh-makes-you-say-mmm\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:press release;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">press release<\/a>.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Read the original article on <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/people.com\/domino-s-debuts-its-all-new-rebrand-with-a-catchy-jingle-from-country-star-shaboozey-11827777\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:People;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">People<\/a><\/p>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source nz.news.yahoo.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEED TO KNOW Domino&#8217;s has rebranded for the first time since 2012 The new logo features a vibrant take on the most recent design, and a new trademark &#8220;Dommmino\u2019s&#8221; Shaboozey sings a new jingle for the pizza chain Domino&#8217;s has unveiled a new logo \u2013 and a new jingle from country star Shaboozey. On Wednesday, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2080727,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25177],"tags":[391124,391125,272527],"class_list":["post-2080726","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrities","tag-dominos-sans","tag-kate-trumbull","tag-shaboozey"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/10\/Dominos-Debuts-an-All-New-Rebrand-with-a-Catchy-Jingle-from.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2080726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2080726"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2080726\/revisions"}],"predecessor-version":[{"id":2080728,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2080726\/revisions\/2080728"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2080727"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2080726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2080726"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2080726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}