{"id":2081235,"date":"2025-10-10T06:40:45","date_gmt":"2025-10-10T06:40:45","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2081235"},"modified":"2025-10-10T06:40:45","modified_gmt":"2025-10-10T06:40:45","slug":"indie-stars-fuel-a-new-economic-engine","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/indie-stars-fuel-a-new-economic-engine\/","title":{"rendered":"Indie Stars Fuel a New Economic Engine"},"content":{"rendered":"<p><\/p>\n<div>\n<p>\u00a0<\/p>\n<p><picture><source srcset=\"https:\/\/media.nationthailand.com\/uploads\/images\/contents\/w1024\/2025\/10\/pQvnA26bq7QR7gwsESeE.webp?x-image-process=style\/xs-webp\" media=\"(max-width: 450px)\" type=\"image\/webp\"\/><source srcset=\"https:\/\/media.nationthailand.com\/uploads\/images\/contents\/w1024\/2025\/10\/pQvnA26bq7QR7gwsESeE.webp?x-image-process=style\/md-webp\" media=\"(max-width: 690px)\" type=\"image\/webp\"\/>\n        <\/picture><\/p>\n<p>\u00a0<\/p>\n<p><strong>Fungjai Rebrands to Integrate Music Marketing<\/strong><\/p>\n<p>Celebrating its 11th anniversary, Fungjai, a long-standing fixture in Thailand&#8217;s independent music scene, has announced a significant corporate shift.<\/p>\n<p>\u00a0<\/p>\n<p>It is discontinuing its streaming platform service to fully embrace the role of a <em><strong>&#8220;Music Integrator,&#8221; <\/strong><\/em>focusing entirely on the rapidly expanding Music Marketing sector.<\/p>\n<p>\u00a0<\/p>\n<p><strong>Saran Pinyarat<\/strong>, CEO and Founder of Fungjai, explained the strategic pivot: <em><strong>\u201cWe found that brands are looking for ways to reach consumers through meaningful experiences. Music is one of the most powerful tools available, and Fungjai can now seamlessly connect artists, brands, and consumers.\u201d<\/strong><\/em><\/p>\n<p>\u00a0<\/p>\n<p>The new structure is built on three core pillars designed to capture the Music Marketing market:<\/p>\n<p><strong>Concert &amp; Festival Sponsorship: <\/strong>Developing bespoke campaigns that blend brand requirements with major music events.<\/p>\n<p><strong>Event Management Services:<\/strong> Providing full-service event management, from strategy and production to influencer liaison.<\/p>\n<p><strong>Music Marketing Campaign Development: <\/strong>Creating deep-rooted music campaigns that appeal strongly to both brands and consumers.<\/p>\n<p>\u00a0<\/p>\n<p>This model is underpinned by Fungjai&#8217;s musical neutrality\u2014its ability to easily incorporate artists from all labels and the indie scene\u2014along with a strong consumer data platform and a team fluent in both marketing and music.<\/p>\n<p>\u00a0<\/p>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.nationthailand.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 \u00a0 Fungjai Rebrands to Integrate Music Marketing Celebrating its 11th anniversary, Fungjai, a long-standing fixture in Thailand&#8217;s independent music scene, has announced a significant corporate shift. \u00a0 It is discontinuing its streaming platform service to fully embrace the role of a &#8220;Music Integrator,&#8221; focusing entirely on the rapidly expanding Music Marketing sector. \u00a0 Saran [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2081236,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[22749,23567,344414,21800,391266,391267,23875],"class_list":["post-2081235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-concert","tag-event","tag-marketing","tag-music","tag-soft-power","tag-thai-economy","tag-thailand"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/10\/Indie-Stars-Fuel-a-New-Economic-Engine.webp","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2081235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2081235"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2081235\/revisions"}],"predecessor-version":[{"id":2081237,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2081235\/revisions\/2081237"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2081236"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2081235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2081235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2081235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}