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A certain showgirl brought razzle-dazzle to The Tonight Show Starring Jimmy Fallon<\/a><\/em> and Late Night With Seth Meyers<\/a><\/em> last week, as Taylor Swift<\/a> delivered big ratings on both of NBC\u2019s late-night talk shows.<\/p>\n Swift\u2019s appearance on The Tonight Show<\/em> on Monday, October 6, gave Jimmy Fallon<\/a> his biggest audience for a regular episode since Greg Gutfield<\/a> appeared on the show in August, according to LateNighter<\/a>. Nielsen Live+3 Day data showed that 1.77 million viewers tuned in, up 44 percent over the previous Monday.<\/p>\n Even better, Swift upped The Tonight Show<\/em>\u2019s 18-to-49-year-old audience from 161,000 to 242,000 week over week, an increase of 50 percent. That\u2019s also the show\u2019s best performance in that demo, an important one for advertisers, in eight months.<\/p>\n Swift\u2019s takeover of Late Night<\/em> on Wednesday, October 8, attracted 993,000 total viewers, including 175,000 in the 18-to-49 demo, according to Nielsen Live+Same Day data cited by LateNighter.<\/p>\n Those metrics are up 13 percent and 27 percent, respectively, over the Late Night<\/em>\u2019s performance a week earlier, and they mark Seth Meyers<\/a>\u2019 best 18-to-49 audience since January.<\/p>\n Swift made her late-night blitz to promote The Life of a Showgirl<\/em>, her twelfth studio album. Despite mixed reviews from music critics \u2014 Rolling Stone<\/a><\/em> said Swift \u201chits all<\/em> her marks\u201d on the album, while The Guardian<\/a><\/em> called it \u201cnowhere near as good as it should be given Swift\u2019s talents\u201d \u2014 TLOS<\/em> broke the modern-era record for most albums sold in the first week in the United States, according to Billboard<\/a><\/em>.<\/p>\n <\/a> Bill Maher Makes a Bold Confession About Taylor Swift That Divides Fans<\/p>\n<\/figcaption><\/figure>\n Related<\/p>\n Additionally, the promotional film Taylor Swift: The Official Release Party of a Showgirl<\/em> opened to $34 million domestically and $50 million worldwide last weekend, topping the U.S. box office, as AMC Theatres<\/a> touted.<\/p>\n Swift has boosted TV ratings before her Showgirl<\/em> era. In September 2023, for instance, the pop star\u2019s appearance at a Kansas City Chiefs\u2013Chicago Bears game in support of her now-fianc\u00e9, Chiefs star Travis Kelce<\/a>, gave the NFL showdown more than 24 million viewers and ratings highs for 12-to-17-year-old and 18-to-49-year-old female viewers, Variety<\/a><\/em> reported at the time.<\/p>\nBill Maher Makes a Bold Confession About Taylor Swift That Divides Fans<\/a><\/h3>\n