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LONDON and NEW YORK \u2014 Fred. Olsen Cruise Lines has today unveiled exciting plans to further elevate its onboard entertainment offering through a new partnership with global entertainment leaders, RWS Global.<\/p>\n
By actively listening to guests\u2019 verbal and written feedback, Fred. Olsen is evolving its entertainment programme to better reflect what guests want and expect. This partnership is a direct result of that commitment to putting guests first and ensuring their voices shape the onboard experience.<\/p>\n
From February 2026, guests sailing aboard Fred. Olsen\u2019s three smaller-sized ocean ships \u2013 Bolette<\/em>, Borealis<\/em> and Balmoral<\/em> \u2013 will be among the first to experience a refreshed and dynamic daytime entertainment programme. Whilst from September 2026, the full programme will be live across the fleet, blending brand-new theatre productions with a wide variety of live experiences.<\/p>\n The new programme will feature an eclectic mix of production shows spanning musical theatre, Latin, rock, pop, disco, country and more, alongside an engaging line-up of themed events, game shows, light entertainment and food & beverage experiences. All are designed to bring fresh, memorable moments to life at sea, while retaining the warmth, intimacy and charm that Fred. Olsen Cruise Lines is celebrated for.<\/p>\n Samantha Stimpson, CEO of Fred. Olsen Cruise Lines, said: \u201cWe\u2019re proud to be a business where our guests come first. This exciting investment and step forward for our onboard entertainment has come as a direct result of listening to our guests and understanding what they value most: more choice and more moments to enjoy. Cruising, for us, has always been about the joy of the journey, and we\u2019re continually evolving to make that experience even more fulfilling.<\/p>\n \u201cThis partnership represents a step forward in our entertainment offerings \u2013 bringing fresh, engaging and varied experiences to life onboard, while staying true to the timeless pleasures of cruising that our guests know and love, and that make us uniquely Fred.\u201d<\/p>\n Ryan Stana, Chairman & CEO of RWS Global, added: \u201cFred. Olsen has always been a proud family-founded company, and I deeply respect that. This partnership is about honouring tradition while elevating what\u2019s possible \u2013 ushering in a new era of onboard entertainment and guest experiences. By leveraging RWS Global\u2019s worldwide resources, we will deliver more memorable moments and greater value for Fred. Olsen Cruise Lines\u2019 guests around the world.\u201d<\/p>\n As full-service entertainment partner, RWS Global will oversee entertainment operations, helping to enhance the guest experience and support the cruise line\u2019s vision for growth.\u00a0The partnership will drive improved consistency, strengthen adaptability and support Fred. Olsen\u2018s brand evolution by producing and delivering premium guest experiences fleetwide.<\/p>\n RWS Global is a world leader in live entertainment and experiences, delivering end-to-end services that span creative concept development, design, technical production, casting, merchandise, d\u00e9cor, and full operational management for immersive environments. As a leading provider of high-quality entertainment, the company is also dedicated to nurturing talent at every stage.<\/p>\n