Mediawan<\/a>\u2019s film arm, Mediawan Pictures, said the 2023 deal for 60% of Plan B played a big part in the company going from complete unknown in the U.S. to a rolling stone.<\/p>\n\u201cAfter growing in Europe, which is in our DNA and is our competitive advantage, we felt the need to be put on the map in the U.S.,\u201d she said. \u201cWe wanted to be identified by commissioners and clients, and follow up on a promise made to talent in Europe to properly give international exposure to their art.\u201d<\/p>\n
Not just that, but there was a growing frustration with the independent production group that its IP was being exploited in the U.S. \u2013 just not by Mediawan,…<\/p>\n<\/div>\n
\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.imdb.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Buying Brad Pitt\u2019s Plan B Entertainment was the ticket into the U.S. that France\u2019s Mediawan Group craved, delegates heard today at MIPCOM. During an on-stage interview, Elisabeth d\u2019Arvieu, CEO of Mediawan\u2019s film arm, Mediawan Pictures, said the 2023 deal for 60% of Plan B played a big part in the company going from complete unknown […]<\/p>\n","protected":false},"author":2,"featured_media":2087896,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25177],"tags":[25538,31714,21751,22556,21993,22860,21912,21738,24141,22205,21913],"class_list":["post-2087895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrities","tag-actors","tag-actresses","tag-celebrities","tag-directors","tag-films","tag-hollywood","tag-movies","tag-news","tag-stars","tag-television","tag-tv"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/10\/Mediawan-Pictures-Boss-Plan-B-Deal-Put-Us-On-The.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2087895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2087895"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2087895\/revisions"}],"predecessor-version":[{"id":2087897,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2087895\/revisions\/2087897"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2087896"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2087895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2087895"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2087895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}