{"id":2088149,"date":"2025-10-13T17:15:14","date_gmt":"2025-10-13T17:15:14","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2088149"},"modified":"2025-10-13T17:15:14","modified_gmt":"2025-10-13T17:15:14","slug":"creator-company-night-acquires-experiential-marketing-firm","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/creator-company-night-acquires-experiential-marketing-firm\/","title":{"rendered":"Creator Company Night Acquires Experiential Marketing Firm"},"content":{"rendered":"

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\n\tAnyone looking for growth in the entertainment business outside of the world of film and TV has had their eyes on two key areas: The creator economy, and experiential entertainment.<\/p>\n

\n\tSo it makes sense that one of the most powerful behind-the-scenes companies in the creator ecosystem wants to push into the experiential space.<\/p>\n

\n\tNight<\/a>, the agency that represents creators and creator-led brands (its clients include Kai Cenat, Hasan Piker, and the Kalogeras Sisters), is acquiring Experiential Supply Co., a marketing<\/a> firm that specializes in creating experiential and immersive experiences.<\/p>\n

\n\tWhen horse-riding apes appeared in San Francisco ahead of the premiere of Kingdom of the Planet of the Apes<\/em>, that was Experiential Supply. Same for the life-size dinosaur that took over Manhattan ahead of the release of Jurassic World Rebirth<\/em>.<\/p>\n

\n\tThe companies say that their plan is to leverage Night\u2019s expertise in understanding the viral nature of the internet with Experiential Supply\u2019s knowledge of creating immersive experiences to \u201caccelerate marketing results for media, entertainment and sports clients.\u201d<\/p>\n

\n\tIronically, as people spend more and more time on their phones and TV screens, experiential entertainment becomes a more appealing proposition.<\/p>\n

\n\t\u201cAs consumer attention shifts more and more towards digital media, we believe that experiential marketing is one of the few traditional marketing channels that brands can still use to create unique and memorable moments that actually reach consumers,\u201d says Reed Duchscher, Night\u2019s founder & CEO. \u201cMarketing leaders tell us that in today\u2019s media landscape it\u2019s important that those experiential investments also translate into digital success and drive earned media virality online. That\u2019s why we\u2019re so excited to welcome Jasen and team to Night.\u201d<\/p>\n

\n\t\u201cThrough the years we\u2019ve been able to achieve really special organic engagements and virality with our experiences and marketing stunts,\u201d adds Jasen Smith, founder of Experiential Supply Co. \u201cWith Night leading the pace in the creator and digital space we felt there was a silver bullet offering to have this all under one roof that couldn\u2019t be ignored. I couldn\u2019t be more excited to charge forward with Reed and his team at Night to transform how brands show up physically and on the internet.\u201d\u00a0<\/p>\n

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\t\t\t\t\tExperiential Supply Co.\u2019s pop-up for Jurassic World Rebirth.<\/span><\/p>\n

\t\t\t\t\t\t\t\t\tExperiential Supply Co.<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

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\t\t\t\t\tExperiential Supply Co. was behind horse-riding Apes for pop ups tied to Kingdom of the Planet of the Apes<\/em>. <\/span><\/p>\n<\/figcaption><\/figure>\n<\/div>\n<\/div>\n

\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n

\u2018 Some details of this article were extracted from the following source www.hollywoodreporter.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Anyone looking for growth in the entertainment business outside of the world of film and TV has had their eyes on two key areas: The creator economy, and experiential entertainment. So it makes sense that one of the most powerful behind-the-scenes companies in the creator ecosystem wants to push into the experiential space. Night, the […]<\/p>\n","protected":false},"author":2,"featured_media":2088150,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[344414,366314],"class_list":["post-2088149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-marketing","tag-night"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/10\/Creator-Company-Night-Acquires-Experiential-Marketing-Firm.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2088149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2088149"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2088149\/revisions"}],"predecessor-version":[{"id":2088151,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2088149\/revisions\/2088151"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2088150"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2088149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2088149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2088149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}