{"id":2088224,"date":"2025-10-13T17:52:10","date_gmt":"2025-10-13T17:52:10","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2088224"},"modified":"2025-10-13T17:52:10","modified_gmt":"2025-10-13T17:52:10","slug":"banijay-youtube-launch-an-entertainment-creators-lab-in-france","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/banijay-youtube-launch-an-entertainment-creators-lab-in-france\/","title":{"rendered":"Banijay, YouTube Launch an Entertainment Creators Lab in France"},"content":{"rendered":"

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\n\tBanijay has partnered with YouTube<\/a> to launch an Entertainment Creators Lab in France to tap into the fast-expanding creator economy with a new dedicated channel, Banijay Creators Studio.\u00a0<\/p>\n

\n\tTeased by Banijay<\/a>\u00a0Entertainment boss Marco Bassetti at Mipcom <\/a>where he received Variety\u2019s Vanguard Award, the initiative will bridge the gap<\/a> between creators and creatives by inviting France\u2019s vibrant community of YouTubers. <\/p>\n

\n\tWhile the innovative project is kicking off in France, Banijay will soon be deploying in other major territories. <\/p>\n

\n\t\u201cFor us, it\u2019s an opportunity to test, to launch and maybe to scale up in the future some of our dormant IP, because we have a huge dormant catalog of formats, or maybe to launch a new show,\u201d Bassetti said during a fireside chat with Variety<\/em><\/a> on the stage of the Grand Auditorium at Mipcom.<\/p>\n

\n\tConceived as a creative R&D sandbox, the Entertainment Creators Lab will see five YouTube talents \u2013 who have published at least two videos to 100k views \u2014 reinvent some of the company\u2019s iconic entertainment formats for the platform\u2019s digital-native audience. Each of these five talents benefits from up to \u20ac50,000 to support their development and the production of a pilot.\u00a0<\/p>\n

\n\tThroughout the process, Banijay France\u2019s creatives and producers will provide mentorship, support and technical advice, alongside YouTube\u2019s France-based team. Once finalized, the pilots will be uploaded to the respective creators\u2019 channels, as well the company\u2019s new channel, Banijay Creators Studio.\u00a0<\/p>\n

\n\tThe formats selected for the lab by Banijay France\u2019s are: \u201cMinute to Win It<\/em> \u201d from Banijay Production Media; \u201c1\u00e8re compagnie\u201d from Endemol France, \u201cGot to Dance\u201d from DMLS TV; \u201cDilemme\u201d from BProd; and \u201cLa t\u00eate et les jambes\u201d from ALP. <\/p>\n

\n\tYouTube\u2019s managing director Justine Ryst said, \u201cThis partnership illustrates the synergies between YouTube and leading producers like Banijay France.\u201d<\/p>\n

\n\t\u201cOur role is to welcome all creators and foster dialogue that sparks new opportunities. In uniting expertise and leveraging YouTube\u2019s creative community, the company is opening new pathways for shared growth \u2014 an approach that is bold, innovative, and perfectly aligned with today\u2019s viewing habits,\u201d Ryst continued. <\/p>\n

\n\tBanijay France\u2019s boss Alexia Laroche Joubert said, \u201cI am proud Banijay France is the first to participate in this innovative partnership with YouTube.\u201d<\/p>\n

\n\t\u201cThanks to this game-chaging initiative, creators will have the opportunity to reinvent our emblematic brands for their own digital universes,\u201d Laroche Joubert continued. She added that she\u2019s \u201cbeen looking for a concrete and relevant way to unite our worlds\u201d for the last few years, and \u201cthrough this venture, we can do just that.\u201d <\/p>\n

\n\t\u201cEmbodying our desire to be at the forefront of innovation, we are opening our brands to new territories of expression and creation, delivering a more open, creative ecosystem,\u201d Laroche Joubert continued. <\/p>\n

\n\tDamein Viel, Banijay\u2019s chief digital and innovation officer at Banijay Entertainment, said, \u201cA pioneering, entrepreneurial DNA has always sat at the core of this business \u2013 perhaps the biggest similarity between our creatives, and YouTube\u2019s creators.\u201d<\/p>\n

\n\t\u201cBut despite our complementary attitudes, we recognized the need to bridge the gap between us more effectively in order to explore new opportunities and alternative economic models for content,\u201d added Viel. \u00a0<\/p>\n

\n\tThe news comes as YouTube celebrates its 20-year anniversary with its first appearance at Mipcom. <\/a>Earlier today, YouTube\u2019s EMEA boss Pedro Pina took part in an on-stage conversation with BBC Studios digital SVP Jasmine Dawson to unpack their partnership. <\/p>\n<\/div>\n

\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n

\u2018 Some details of this article were extracted from the following source variety.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Banijay has partnered with YouTube to launch an Entertainment Creators Lab in France to tap into the fast-expanding creator economy with a new dedicated channel, Banijay Creators Studio.\u00a0 Teased by Banijay\u00a0Entertainment boss Marco Bassetti at Mipcom where he received Variety\u2019s Vanguard Award, the initiative will bridge the gap between creators and creatives by inviting France\u2019s […]<\/p>\n","protected":false},"author":2,"featured_media":2088225,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[388368,388369,23844],"class_list":["post-2088224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-banijay","tag-marco-bassetti","tag-youtube"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/10\/Banijay-YouTube-Launch-an-Entertainment-Creators-Lab-in-France.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2088224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2088224"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2088224\/revisions"}],"predecessor-version":[{"id":2088226,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2088224\/revisions\/2088226"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2088225"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2088224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2088224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2088224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}