{"id":2088431,"date":"2025-10-13T19:35:41","date_gmt":"2025-10-13T19:35:41","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2088431"},"modified":"2025-10-13T19:35:41","modified_gmt":"2025-10-13T19:35:41","slug":"honk-if-you-love-geese-softsides-latest-fan-merch-deal-pays-off","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/honk-if-you-love-geese-softsides-latest-fan-merch-deal-pays-off\/","title":{"rendered":"\u2018Honk if you love Geese\u2019 \u2013 Softside\u2019s latest fan-merch deal pays off"},"content":{"rendered":"<br><div id=\"post-252572\">\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t\n<p>We first wrote about startup Softside in 2022,\u00a0<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/musically.com\/2022\/10\/06\/softside-fan-designed-merch\/\" target=\"_blank\" rel=\"noreferrer noopener\">when it launched its platform to help artists enlist fans to design new merch items<\/a>. CEO Erin Singleton then\u00a0<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/musically.com\/2024\/06\/19\/young-entrepreneur-of-the-year-award-2024-goes-to-softside\/\" target=\"_blank\" rel=\"noreferrer noopener\">won our Young Entrepreneur of the Year award in 2024<\/a>. Now her company has unveiled its latest artist partnership, with American rock band Geese. \u201cThis was our biggest drop yet \u2014 we rolled out 13 designs created by fans across the US, UK, and Europe,\u201d\u00a0<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/posts\/erinsingleton1_this-past-month-softside-launched-a-fan-merch-activity-7382186663348690944-nKIe\/\" target=\"_blank\" rel=\"noreferrer noopener\">wrote Singleton on LinkedIn<\/a>, with two more designs added this weekend. <\/p>\n\n\n\n<p>\u201cWhat\u2019s been most notable about this partnership is the band\u2019s trust in their fans,\u201d she added. \u201cMany artist teams we talk to have a tight creative vision \u2014 everything must align with a defined aesthetic. It makes sense; artists are world-building with each album and visuals play a big role in that. Providing direction can also be helpful for designers looking for basic creation parameters. But we\u2019ve found that too much control can take out the magic of fan creativity.\u201d <\/p>\n\n\n\n<p>Geese offered fans \u201ctotal creative freedom\u201d though, and\u00a0<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/beta.softsidemerch.com\/artists\/Geese\" target=\"_blank\" rel=\"noreferrer noopener\">the resulting merch is varied and fun<\/a>.<\/p>\n<section id=\"block-35\" class=\"below-content widget widget_block\"><nav class=\"jp-relatedposts-i2 wp-block-jetpack-related-posts\" data-layout=\"grid\" aria-label=\"Related Stories\"><h3 class=\"wp-block-heading\">Related Stories<\/h3><\/nav><\/section><section id=\"block-32\" class=\"below-content widget widget_block\"><aside>\n\t\t<\/aside>\n<\/section><section id=\"block-25\" class=\"below-content widget widget_block\">\n\n<\/section>\t<\/div><!-- .entry-content -->\n\n\t<!-- .entry-footer -->\n\n\t\n\t\t\t<!-- .author-bio -->\n\t\t\t\n<\/div>\r\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\r\n<p><em> \u2018 Some details of this article were extracted from the following source musically.com \u2019 <\/em><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>We first wrote about startup Softside in 2022,\u00a0when it launched its platform to help artists enlist fans to design new merch items. CEO Erin Singleton then\u00a0won our Young Entrepreneur of the Year award in 2024. Now her company has unveiled its latest artist partnership, with American rock band Geese. \u201cThis was our biggest drop yet [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2088432,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[344722,117252,324888,373924],"class_list":["post-2088431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-merch","tag-music-marketing","tag-startups","tag-superfans"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/10\/\u2018Honk-if-you-love-Geese-\u2013-Softsides-latest-fan-merch-deal.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2088431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2088431"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2088431\/revisions"}],"predecessor-version":[{"id":2088433,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2088431\/revisions\/2088433"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2088432"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2088431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2088431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2088431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}