{"id":2088609,"date":"2025-10-13T21:01:25","date_gmt":"2025-10-13T21:01:25","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2088609"},"modified":"2025-10-13T21:01:25","modified_gmt":"2025-10-13T21:01:25","slug":"apples-tv-rebrand-marks-the-end-of-the-plus-era","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/apples-tv-rebrand-marks-the-end-of-the-plus-era\/","title":{"rendered":"Apple\u2019s TV Rebrand Marks the End of the \u201cPlus\u201d Era"},"content":{"rendered":"

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As if teaching your dad the difference between Apple TV and Apple TV+ was not difficult enough before\u2026<\/p>\n

On Monday, Apple<\/a> quietly rebranded its SVOD (subscription video on demand) service Apple TV+ as just \u201cApple TV\u201d. The intention is to provide the streamer a \u201cvibrant new identity,\u201d Apple said, but as anyone with a second grade education knows, minus-ing a plus can often result in a negative.<\/p>\n

Apple buried its TV+\/TV rebrand in a press release announcing the streaming premiere date (Dec. 12) for its F1 movie starring Brad Pitt<\/a>. As of this writing, the core Apple streaming app, the one with Severance, still showed Apple TV+ badging.<\/p>\n

There is just one problem with the rebrand: Apple TV is already the name of something. Apple\u2019s popular connected-tv device, which competes with Amazon\u2019s Fire Stick and Roku devices, is called Apple TV (and has been since 2007). Apple TV, like…<\/p>\n<\/div>\n

\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n

\u2018 Some details of this article were extracted from the following source www.imdb.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

As if teaching your dad the difference between Apple TV and Apple TV+ was not difficult enough before\u2026 On Monday, Apple quietly rebranded its SVOD (subscription video on demand) service Apple TV+ as just \u201cApple TV\u201d. The intention is to provide the streamer a \u201cvibrant new identity,\u201d Apple said, but as anyone with a second […]<\/p>\n","protected":false},"author":2,"featured_media":2088610,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25177],"tags":[25538,31714,21751,22556,21993,22860,21912,21738,24141,22205,21913],"class_list":["post-2088609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrities","tag-actors","tag-actresses","tag-celebrities","tag-directors","tag-films","tag-hollywood","tag-movies","tag-news","tag-stars","tag-television","tag-tv"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/10\/Apples-TV-Rebrand-Marks-the-End-of-the-Plus-Era.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2088609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2088609"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2088609\/revisions"}],"predecessor-version":[{"id":2088611,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2088609\/revisions\/2088611"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2088610"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2088609"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2088609"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2088609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}