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<\/h3>\nI<\/span>n a MediaBrief exclusive, Shahir Muneer, Founder and CEO<\/strong> of Divo<\/strong>, shares the vision behind Loopd, Warner Music\u2019s latest venture into India\u2019s independent music ecosystem. Muneer outlines how the structural challenges facing indie musicians today, the role of regional languages in shaping cultural experimentation, and short-form platforms are reshaping discovery without guaranteeing longevity. The conversation also touches on revenue splits, data-driven insights versus human intuition, and what true success means for independent voices seeking global recognition.<\/h3>\nIn an era where independent artists often struggle to balance authentic creativity with wide reach, Muneer<\/strong> explains why he decided to create a new platform that addresses this challenge. \u201cMost indie collectives focus on either curation or small-scale releases but lack the infrastructure of a major label,\u201d he says.<\/span><\/h3>\n\u201cWith Loopd, we bring the best of both worlds \u2013 the indie spirit of fearless originality and the global network of Warner Music,\u201d Muneer adds. He explains that the gap Loopd fills is simple: giving artists creative freedom while ensuring their music reaches audiences in India without compromising on quality, transparency, or scale.<\/p>\n
![\"Image-Shahir](\"data:image\/svg+xml,%3Csvg%20xmlns=\")
![\"Image-Shahir](\"https:\/\/mediabrief.com\/wp-content\/uploads\/2025\/10\/Image-Shahir-Muneer-of-Divo-Mediabrief-1.png\")
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Defining authenticity in an algorithm-driven world<\/strong><\/h3>\n\u201cAuthenticity, to me, is about creating music that comes from a place of creativity, not just what fits into a playlist or a trending reel,\u201d Muneer says. He adds that while algorithms may reward short-term hooks, audiences ultimately connect with music that has depth and cultural resonance.<\/p>\n
\u201cAt Loopd, authenticity means giving artists the confidence to stay true to their sound while we build the ecosystem around them \u2013 distribution, marketing, and partnerships \u2013 so they don\u2019t feel pressured to dilute their art for virality,\u201d he explains.<\/p>\n
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In an era where independent artists often struggle to balance authentic creativity with wide reach, Muneer<\/strong> explains why he decided to create a new platform that addresses this challenge. \u201cMost indie collectives focus on either curation or small-scale releases but lack the infrastructure of a major label,\u201d he says.<\/span><\/h3>\n\u201cWith Loopd, we bring the best of both worlds \u2013 the indie spirit of fearless originality and the global network of Warner Music,\u201d Muneer adds. He explains that the gap Loopd fills is simple: giving artists creative freedom while ensuring their music reaches audiences in India without compromising on quality, transparency, or scale.<\/p>\n
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Defining authenticity in an algorithm-driven world<\/strong><\/h3>\n\u201cAuthenticity, to me, is about creating music that comes from a place of creativity, not just what fits into a playlist or a trending reel,\u201d Muneer says. He adds that while algorithms may reward short-term hooks, audiences ultimately connect with music that has depth and cultural resonance.<\/p>\n
\u201cAt Loopd, authenticity means giving artists the confidence to stay true to their sound while we build the ecosystem around them \u2013 distribution, marketing, and partnerships \u2013 so they don\u2019t feel pressured to dilute their art for virality,\u201d he explains.<\/p>\n
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![\"Image-Shahir](\"https:\/\/mediabrief.com\/wp-content\/uploads\/2025\/10\/Image-Shahir-Muneer-of-Divo-Mediabrief-1.png\"\/)
<\/p>\n\u201cAuthenticity, to me, is about creating music that comes from a place of creativity, not just what fits into a playlist or a trending reel,\u201d Muneer says. He adds that while algorithms may reward short-term hooks, audiences ultimately connect with music that has depth and cultural resonance.<\/p>\n
\u201cAt Loopd, authenticity means giving artists the confidence to stay true to their sound while we build the ecosystem around them \u2013 distribution, marketing, and partnerships \u2013 so they don\u2019t feel pressured to dilute their art for virality,\u201d he explains.<\/p>\n
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